# UGC glossary

This glossary explains 360 terms you’ll meet in briefs, quotes, contracts and ad accounts, from A-roll to Zoom. Each entry says what the term means and links to related terms.

By [Murat Bo](https://ugcstars.com/about) · 360 terms · Updated 12 October 2026 · Free

## A

### A-roll

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#a-roll

The main footage of a video, usually you talking to the camera.

Related: [B-roll](https://ugcstars.com/creator-hub/glossary#b-roll), [Talking head](https://ugcstars.com/creator-hub/glossary#talking-head)

### A/B test

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#a-b-test

Showing two versions of an ad to similar audiences and comparing the results, to learn which version works better.

Related: [Creative testing](https://ugcstars.com/creator-hub/glossary#creative-testing), [Split test](https://ugcstars.com/creator-hub/glossary#split-test), [Hook variation](https://ugcstars.com/creator-hub/glossary#hook-variation)

### Ad account access

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#ad-account-access

Permission for someone else to run ads through your account, such as a brand running ads from your profile. Give only the access a deal needs, and remove it when the usage period ends.

Related: [Whitelisting](https://ugcstars.com/creator-hub/glossary#whitelisting), [Partnership ads](https://ugcstars.com/creator-hub/glossary#partnership-ads), [Spark Ads](https://ugcstars.com/creator-hub/glossary#spark-ads)

### #ad and #sponsored

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#ad-and-sponsored

Hashtags that tell viewers a post is paid or sponsored. Put them where people will see them, at the start of the caption or on screen, not hidden among other hashtags.

Related: [Disclosure](https://ugcstars.com/creator-hub/glossary#disclosure), [Paid partnership label](https://ugcstars.com/creator-hub/glossary#paid-partnership-label), [Material connection](https://ugcstars.com/creator-hub/glossary#material-connection)

### Ad creative

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#ad-creative

Also called creative

The video, image and text that make up an ad. Brands test many creatives to find the ones that perform best.

Related: [Creative testing](https://ugcstars.com/creator-hub/glossary#creative-testing), [Winning ad](https://ugcstars.com/creator-hub/glossary#winning-ad)

### Ad fatigue

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#ad-fatigue

Another name for creative fatigue: an ad performing worse because the same people have seen it too often.

Related: [Creative fatigue](https://ugcstars.com/creator-hub/glossary#creative-fatigue), [Frequency](https://ugcstars.com/creator-hub/glossary#frequency)

### Ads Manager

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#ads-manager

The tool brands use to create and run ads, such as Meta Ads Manager or TikTok Ads Manager.

Related: [Paid social](https://ugcstars.com/creator-hub/glossary#paid-social), [Targeting](https://ugcstars.com/creator-hub/glossary#targeting)

### Affiliate

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#affiliate

An arrangement where you earn a commission on sales made through your link or code.

Related: [Affiliate link](https://ugcstars.com/creator-hub/glossary#affiliate-link), [Promo code](https://ugcstars.com/creator-hub/glossary#promo-code), [Commission](https://ugcstars.com/creator-hub/glossary#commission)

### Affiliate link

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#affiliate-link

A tracked link that credits you for the sales made through it.

Related: [Affiliate](https://ugcstars.com/creator-hub/glossary#affiliate), [UTM link](https://ugcstars.com/creator-hub/glossary#utm-link), [Promo code](https://ugcstars.com/creator-hub/glossary#promo-code)

### Agency

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#agency

A company that runs marketing for brands. Agencies often hire UGC creators for several clients, so a brief may come from an agency rather than the brand.

Related: [UGC agency](https://ugcstars.com/creator-hub/glossary#ugc-agency), [Talent agency](https://ugcstars.com/creator-hub/glossary#talent-agency), [Brief](https://ugcstars.com/creator-hub/glossary#brief)

### AI avatar

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#ai-avatar

A digital person generated by AI that speaks on camera. Avatars based on a real person need that person’s permission.

Related: [AI UGC](https://ugcstars.com/creator-hub/glossary#ai-ugc), [Digital likeness](https://ugcstars.com/creator-hub/glossary#digital-likeness), [Synthetic media](https://ugcstars.com/creator-hub/glossary#synthetic-media)

### AI disclosure

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#ai-disclosure

A label that tells viewers content was made or changed with AI. TikTok, Instagram and YouTube all have labels for realistic AI content.

Related: [AI UGC](https://ugcstars.com/creator-hub/glossary#ai-ugc), [Disclosure](https://ugcstars.com/creator-hub/glossary#disclosure), [Content credentials](https://ugcstars.com/creator-hub/glossary#content-credentials)

### AI UGC

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#ai-ugc

Ads made with AI-generated people or voices instead of a real creator. Platforms and advertising rules increasingly expect realistic AI content to be labeled.

Related: [AI avatar](https://ugcstars.com/creator-hub/glossary#ai-avatar), [AI disclosure](https://ugcstars.com/creator-hub/glossary#ai-disclosure), [Synthetic media](https://ugcstars.com/creator-hub/glossary#synthetic-media)

### Algorithm

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#algorithm

The system a platform uses to decide which content to show each person.

Related: [For You page](https://ugcstars.com/creator-hub/glossary#for-you-page), [Explore page](https://ugcstars.com/creator-hub/glossary#explore-page), [Viral](https://ugcstars.com/creator-hub/glossary#viral)

### Allowlisting

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#allowlisting

Another name for whitelisting: you let a brand run ads through your account.

Related: [Whitelisting](https://ugcstars.com/creator-hub/glossary#whitelisting), [Ad account access](https://ugcstars.com/creator-hub/glossary#ad-account-access)

### Amazon Influencer Program

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#amazon-influencer-program

Amazon’s program that lets creators set up a storefront and earn commission, including from shoppable videos on product pages.

Related: [Affiliate](https://ugcstars.com/creator-hub/glossary#affiliate), [Commission](https://ugcstars.com/creator-hub/glossary#commission)

### Angle

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#angle

The specific reason or story a video uses to sell a product, such as saving time or a personal result. Brands test angles to learn which message works.

Related: [Concept](https://ugcstars.com/creator-hub/glossary#concept), [Creative testing](https://ugcstars.com/creator-hub/glossary#creative-testing), [Pain point](https://ugcstars.com/creator-hub/glossary#pain-point)

### Approval

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#approval

The brand’s sign-off that a script or video is final. Get it in writing before you invoice or post.

Related: [Revision](https://ugcstars.com/creator-hub/glossary#revision), [Invoice](https://ugcstars.com/creator-hub/glossary#invoice), [Final cut](https://ugcstars.com/creator-hub/glossary#final-cut)

### ASA

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#asa

Also called Advertising Standards Authority

The Advertising Standards Authority, the UK’s advertising regulator. It enforces the CAP Code, which covers ads made by creators.

Related: [CAP Code](https://ugcstars.com/creator-hub/glossary#cap-code), [Disclosure](https://ugcstars.com/creator-hub/glossary#disclosure)

### ASMR

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#asmr

Autonomous sensory meridian response: videos built around soft, close-up sounds such as tapping, pouring or crinkling. Brands use it for satisfying product shots.

Related: [Sound design](https://ugcstars.com/creator-hub/glossary#sound-design), [Product shot](https://ugcstars.com/creator-hub/glossary#product-shot)

### Aspect ratio

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#aspect-ratio

The shape of the frame, written as width to height. 9:16 is vertical for TikTok, Reels and Shorts, 4:5 suits Instagram feeds, 1:1 is square and 16:9 is horizontal.

Related: [Vertical video](https://ugcstars.com/creator-hub/glossary#vertical-video), [Crop](https://ugcstars.com/creator-hub/glossary#crop), [Safe zone](https://ugcstars.com/creator-hub/glossary#safe-zone)

### Attribution

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#attribution

Deciding which ad, post or channel gets the credit for a sale.

Related: [Last-click attribution](https://ugcstars.com/creator-hub/glossary#last-click-attribution), [Incrementality](https://ugcstars.com/creator-hub/glossary#incrementality), [UTM link](https://ugcstars.com/creator-hub/glossary#utm-link)

### Audience demographics

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#audience-demographics

Facts about the people who follow or watch you, such as their age, gender and country.

Related: [Insights](https://ugcstars.com/creator-hub/glossary#insights), [Media kit](https://ugcstars.com/creator-hub/glossary#media-kit)

### Authenticity

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#authenticity

Content that feels real and personal rather than polished and staged. It is why brands use UGC, and why a script should sound like you.

Related: [UGC](https://ugcstars.com/creator-hub/glossary#ugc), [Lo-fi](https://ugcstars.com/creator-hub/glossary#lo-fi), [Script](https://ugcstars.com/creator-hub/glossary#script)

### Authorization code

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#authorization-code

A code a TikTok creator generates so a brand can run one of their posts as a Spark Ad for a set period.

Related: [Spark Ads](https://ugcstars.com/creator-hub/glossary#spark-ads), [Ad account access](https://ugcstars.com/creator-hub/glossary#ad-account-access)

### Average order value

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#average-order-value

Also called AOV

The average amount a customer spends per order.

Related: [Conversion rate](https://ugcstars.com/creator-hub/glossary#conversion-rate), [Lifetime value](https://ugcstars.com/creator-hub/glossary#lifetime-value)

### Average view duration

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#average-view-duration

How long, on average, each viewer watches a video.

Related: [Watch time](https://ugcstars.com/creator-hub/glossary#watch-time), [Completion rate](https://ugcstars.com/creator-hub/glossary#completion-rate)

## B

### B-roll

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#b-roll

Supporting footage that plays over or between the main shots, such as close-ups of the product in use. Briefs often list the B-roll they need.

Related: [A-roll](https://ugcstars.com/creator-hub/glossary#a-roll), [Shot list](https://ugcstars.com/creator-hub/glossary#shot-list), [Product shot](https://ugcstars.com/creator-hub/glossary#product-shot)

### Backlight

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#backlight

Also called rim light

A light behind you that separates you from the background. A bright window behind you is too much backlight and makes your face dark.

Related: [Key light](https://ugcstars.com/creator-hub/glossary#key-light), [Three-point lighting](https://ugcstars.com/creator-hub/glossary#three-point-lighting)

### Barter

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#barter

Also called trade

A deal paid in product or services instead of money. Decide in advance which barter deals are worth your time.

Related: [Gifting](https://ugcstars.com/creator-hub/glossary#gifting), [Product seeding](https://ugcstars.com/creator-hub/glossary#product-seeding)

### Batch filming

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#batch-filming

Also called batching

Filming several videos or hooks in one session to save setup time.

Related: [Shot list](https://ugcstars.com/creator-hub/glossary#shot-list), [Hook variation](https://ugcstars.com/creator-hub/glossary#hook-variation)

### Before and after

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#before-and-after

A video that shows a result by comparing the start with the end, such as skin, a room or a car. The results must be real and typical, because misleading comparisons break advertising rules.

Related: [Transformation video](https://ugcstars.com/creator-hub/glossary#transformation-video), [Claims substantiation](https://ugcstars.com/creator-hub/glossary#claims-substantiation)

### Benchmark

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#benchmark

A typical result used for comparison, such as an average click-through rate. Benchmarks vary widely by industry and platform.

Related: [KPI](https://ugcstars.com/creator-hub/glossary#kpi), [Click-through rate](https://ugcstars.com/creator-hub/glossary#click-through-rate)

### Boosted post

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#boosted-post

An existing post that a brand pays to show to more people, without building a separate ad.

Related: [Paid social](https://ugcstars.com/creator-hub/glossary#paid-social), [Dark post](https://ugcstars.com/creator-hub/glossary#dark-post)

### Bottom of funnel

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#bottom-of-funnel

Also called BOFU

Content for people who are close to buying, such as reviews, demos and offers.

Related: [Funnel](https://ugcstars.com/creator-hub/glossary#funnel), [Top of funnel](https://ugcstars.com/creator-hub/glossary#top-of-funnel), [Retargeting](https://ugcstars.com/creator-hub/glossary#retargeting)

### Brand ambassador

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#brand-ambassador

A creator who works with one brand over a longer period, often with regular content, a discount code and sometimes exclusivity.

Related: [Retainer](https://ugcstars.com/creator-hub/glossary#retainer), [Exclusivity](https://ugcstars.com/creator-hub/glossary#exclusivity), [Affiliate](https://ugcstars.com/creator-hub/glossary#affiliate)

### Brand guidelines

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#brand-guidelines

Also called brand book

A brand’s rules for how its name, logo, colors and tone may be used. Briefs often attach them.

Related: [Brief](https://ugcstars.com/creator-hub/glossary#brief), [Mandatories](https://ugcstars.com/creator-hub/glossary#mandatories), [Tone of voice](https://ugcstars.com/creator-hub/glossary#tone-of-voice)

### Brand safety

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#brand-safety

Keeping a brand’s ads away from content that could harm its reputation. It is one reason brands look at your other posts before hiring you.

Related: [Morals clause](https://ugcstars.com/creator-hub/glossary#morals-clause), [Clean background](https://ugcstars.com/creator-hub/glossary#clean-background)

### Branded content setting

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#branded-content-setting

A platform setting that labels a post as paid or sponsored, such as TikTok’s content disclosure setting. Turn it on for any post a brand paid for or gifted.

Related: [Paid partnership label](https://ugcstars.com/creator-hub/glossary#paid-partnership-label), [Disclosure](https://ugcstars.com/creator-hub/glossary#disclosure)

### Brief

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#brief

Also called creative brief

The brand’s instructions for a job: the product, the audience, what to make, the key messages, the deliverables, the deadline and the usage. Read all of it before you quote.

Related: [Deliverables](https://ugcstars.com/creator-hub/glossary#deliverables), [Mandatories](https://ugcstars.com/creator-hub/glossary#mandatories), [Key messages](https://ugcstars.com/creator-hub/glossary#key-messages), [Casting call](https://ugcstars.com/creator-hub/glossary#casting-call)

### Bundle discount

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#bundle-discount

A lower price per video when a brand orders several at once.

Related: [Package](https://ugcstars.com/creator-hub/glossary#package), [Starting rate](https://ugcstars.com/creator-hub/glossary#starting-rate)

### Burned-in captions

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#burned-in-captions

Also called open captions

Captions that are part of the video image and can’t be turned off. Ask the brand whether it wants them, because some add their own.

Related: [Captions](https://ugcstars.com/creator-hub/glossary#captions), [Clean version](https://ugcstars.com/creator-hub/glossary#clean-version)

### Business account

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#business-account

An account type for companies, with ads, shopping and contact features.

Related: [Creator account](https://ugcstars.com/creator-hub/glossary#creator-account)

### Buyout

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#buyout

Also called full buyout

A one-time fee for broad or unlimited use of your content, often in every channel with no end date. Check exactly what a buyout covers before you agree to it.

Related: [Perpetual license](https://ugcstars.com/creator-hub/glossary#perpetual-license), [Copyright assignment](https://ugcstars.com/creator-hub/glossary#copyright-assignment), [Usage rights](https://ugcstars.com/creator-hub/glossary#usage-rights)

## C

### Call to action

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#call-to-action

Also called CTA

The line that tells viewers what to do next, such as “Tap the link to try it.” Most ad briefs ask for one at the end.

Related: [Hook](https://ugcstars.com/creator-hub/glossary#hook), [Script](https://ugcstars.com/creator-hub/glossary#script), [Offer](https://ugcstars.com/creator-hub/glossary#offer)

### Campaign

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#campaign

A planned set of content or ads with one goal, such as launching a product.

Related: [Brief](https://ugcstars.com/creator-hub/glossary#brief), [KPI](https://ugcstars.com/creator-hub/glossary#kpi)

### CAP Code

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#cap-code

The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. It sets the rules for ads in the UK, including ads made by creators.

Related: [ASA](https://ugcstars.com/creator-hub/glossary#asa), [Disclosure](https://ugcstars.com/creator-hub/glossary#disclosure)

### Captions

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#captions

Also called subtitles

Text on screen that shows what is being said. Many people watch without sound, so brands often ask for captions.

Related: [Burned-in captions](https://ugcstars.com/creator-hub/glossary#burned-in-captions), [Closed captions](https://ugcstars.com/creator-hub/glossary#closed-captions), [SRT file](https://ugcstars.com/creator-hub/glossary#srt-file)

### Carousel

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#carousel

A post with several images or short videos that people swipe through. Instagram and TikTok both support them.

Related: [Photo UGC](https://ugcstars.com/creator-hub/glossary#photo-ugc)

### Casting call

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#casting-call

A public request from a brand for creators who fit a job. On UGCStars, brands post casting calls and creators send their profile.

Related: [Brief](https://ugcstars.com/creator-hub/glossary#brief), [Pitch](https://ugcstars.com/creator-hub/glossary#pitch)

[Browse casting calls](https://ugcstars.com/opportunities)

### Category exclusivity

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#category-exclusivity

Exclusivity that covers one product category, such as no other skincare brands for 60 days, while you stay free to work in other categories.

Related: [Exclusivity](https://ugcstars.com/creator-hub/glossary#exclusivity), [Non-compete](https://ugcstars.com/creator-hub/glossary#non-compete)

### Change order

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#change-order

A written update to an agreement that adds or changes work and its price.

Related: [Scope creep](https://ugcstars.com/creator-hub/glossary#scope-creep), [Statement of work](https://ugcstars.com/creator-hub/glossary#statement-of-work)

### Claims substantiation

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#claims-substantiation

Evidence that backs up a claim, such as a study behind “clinically proven.” Only say what the brand can prove, and stick to the claims in the brief.

Related: [Health claims](https://ugcstars.com/creator-hub/glossary#health-claims), [Before and after](https://ugcstars.com/creator-hub/glossary#before-and-after), [Disclaimer](https://ugcstars.com/creator-hub/glossary#disclaimer)

### Clean background

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#clean-background

A tidy background with no clutter, other brands’ logos or personal details. Brands often reject footage with competitor products in view.

Related: [Framing](https://ugcstars.com/creator-hub/glossary#framing), [Trademark](https://ugcstars.com/creator-hub/glossary#trademark), [Props](https://ugcstars.com/creator-hub/glossary#props)

### Clean version

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#clean-version

A copy of your video without text, captions or music, so the brand can add its own.

Related: [Burned-in captions](https://ugcstars.com/creator-hub/glossary#burned-in-captions), [Raw footage](https://ugcstars.com/creator-hub/glossary#raw-footage)

### Click-through rate

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#click-through-rate

Also called CTR

The share of people who clicked an ad or a link after seeing it.

Related: [Cost per click](https://ugcstars.com/creator-hub/glossary#cost-per-click), [Conversion rate](https://ugcstars.com/creator-hub/glossary#conversion-rate), [Landing page](https://ugcstars.com/creator-hub/glossary#landing-page)

### Closed captions

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#closed-captions

Captions viewers can turn on or off, usually supplied as a separate file.

Related: [Captions](https://ugcstars.com/creator-hub/glossary#captions), [SRT file](https://ugcstars.com/creator-hub/glossary#srt-file)

### Cold pitch

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#cold-pitch

A pitch to a brand you haven’t been in touch with before.

Related: [Pitch](https://ugcstars.com/creator-hub/glossary#pitch), [Portfolio](https://ugcstars.com/creator-hub/glossary#portfolio)

### Collab post

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#collab-post

An Instagram feature that shows one post on two accounts, such as yours and a brand’s, with shared likes and comments.

Related: [Instagram Reels](https://ugcstars.com/creator-hub/glossary#instagram-reels), [Partnership ads](https://ugcstars.com/creator-hub/glossary#partnership-ads)

### Color grading

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#color-grading

Also called color correction

Adjusting the colors and tones of footage in editing to give it a consistent look.

Related: [LUT](https://ugcstars.com/creator-hub/glossary#lut), [White balance](https://ugcstars.com/creator-hub/glossary#white-balance)

### Commercial Music Library

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#commercial-music-library

TikTok’s library of music cleared for business use. Meta offers a similar Sound Collection.

Related: [Licensed music](https://ugcstars.com/creator-hub/glossary#licensed-music), [Trending sound](https://ugcstars.com/creator-hub/glossary#trending-sound)

### Commission

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#commission

A percentage of a sale or a payment. In affiliate deals it is what you earn per sale. On marketplaces it is what the platform keeps.

Related: [Affiliate](https://ugcstars.com/creator-hub/glossary#affiliate), [Platform fee](https://ugcstars.com/creator-hub/glossary#platform-fee)

### Comparison video

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#comparison-video

Also called versus video

A video that compares the product with an alternative or an old way of doing things. Don’t name competitors unless the brief asks and every claim is true.

Related: [Review video](https://ugcstars.com/creator-hub/glossary#review-video), [Claims substantiation](https://ugcstars.com/creator-hub/glossary#claims-substantiation)

### Completion rate

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#completion-rate

The share of views that reach the end of a video.

Related: [Hold rate](https://ugcstars.com/creator-hub/glossary#hold-rate), [View-through rate](https://ugcstars.com/creator-hub/glossary#view-through-rate)

### Compression

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#compression

Reducing a file’s size, which can lower its quality. Send files through cloud links rather than messaging apps that compress them.

Related: [Export settings](https://ugcstars.com/creator-hub/glossary#export-settings), [File delivery](https://ugcstars.com/creator-hub/glossary#file-delivery)

### Concept

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#concept

The core idea of a video, such as “a skeptic tries it for a week.” Some brands ask you to pitch concepts before you film.

Related: [Angle](https://ugcstars.com/creator-hub/glossary#angle), [Script](https://ugcstars.com/creator-hub/glossary#script), [Pitch](https://ugcstars.com/creator-hub/glossary#pitch)

### Confidentiality

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#confidentiality

A contract term that limits what you can share about a job, such as the price or the brand’s plans.

Related: [NDA](https://ugcstars.com/creator-hub/glossary#nda), [Embargo](https://ugcstars.com/creator-hub/glossary#embargo)

### Content calendar

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#content-calendar

A schedule of what to film, deliver and post, and when.

Related: [Retainer](https://ugcstars.com/creator-hub/glossary#retainer), [Deadline](https://ugcstars.com/creator-hub/glossary#deadline)

### Content creator

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#content-creator

Anyone who makes content for social media, video platforms or brands. UGC creators and influencers are both content creators.

Related: [UGC creator](https://ugcstars.com/creator-hub/glossary#ugc-creator), [Influencer](https://ugcstars.com/creator-hub/glossary#influencer)

### Content credentials

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#content-credentials

Information attached to a file that records how it was made and edited, based on the C2PA standard. Some platforms read it to label AI content.

Related: [AI disclosure](https://ugcstars.com/creator-hub/glossary#ai-disclosure), [Synthetic media](https://ugcstars.com/creator-hub/glossary#synthetic-media)

### Content library

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#content-library

A brand’s store of approved videos and images that it can reuse in ads and on its channels during the usage period.

Related: [Usage period](https://ugcstars.com/creator-hub/glossary#usage-period), [Repurposing](https://ugcstars.com/creator-hub/glossary#repurposing)

### Content pillars

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#content-pillars

The few themes your content keeps coming back to. They help brands see what you’re known for.

Related: [Niche](https://ugcstars.com/creator-hub/glossary#niche), [Portfolio](https://ugcstars.com/creator-hub/glossary#portfolio)

### Conversion rate

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#conversion-rate

The share of people who complete an action, such as buying or signing up, after clicking.

Related: [Click-through rate](https://ugcstars.com/creator-hub/glossary#click-through-rate), [Cost per acquisition](https://ugcstars.com/creator-hub/glossary#cost-per-acquisition), [Landing page](https://ugcstars.com/creator-hub/glossary#landing-page)

### Copyright

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#copyright

The legal right to copy, share and adapt a creative work. You usually own the copyright in videos you film unless a contract transfers it.

Related: [Copyright assignment](https://ugcstars.com/creator-hub/glossary#copyright-assignment), [License](https://ugcstars.com/creator-hub/glossary#license), [Work for hire](https://ugcstars.com/creator-hub/glossary#work-for-hire), [Intellectual property](https://ugcstars.com/creator-hub/glossary#intellectual-property)

### Copyright assignment

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#copyright-assignment

A contract term that transfers ownership of your video to the brand. After an assignment you may need permission even to show the video in your portfolio.

Related: [Copyright](https://ugcstars.com/creator-hub/glossary#copyright), [License](https://ugcstars.com/creator-hub/glossary#license), [Buyout](https://ugcstars.com/creator-hub/glossary#buyout), [Portfolio rights](https://ugcstars.com/creator-hub/glossary#portfolio-rights)

### Copywriting

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#copywriting

Writing the words of an ad, such as the hook, the script and the caption.

Related: [Script](https://ugcstars.com/creator-hub/glossary#script), [Hook](https://ugcstars.com/creator-hub/glossary#hook), [Post caption](https://ugcstars.com/creator-hub/glossary#post-caption)

### Cost per acquisition

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#cost-per-acquisition

Also called CPA

What a brand spends on ads, on average, for each sale or sign-up.

Related: [Conversion rate](https://ugcstars.com/creator-hub/glossary#conversion-rate), [ROAS](https://ugcstars.com/creator-hub/glossary#roas), [Customer acquisition cost](https://ugcstars.com/creator-hub/glossary#customer-acquisition-cost)

### Cost per click

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#cost-per-click

Also called CPC

What a brand pays, on average, for each click on an ad.

Related: [Click-through rate](https://ugcstars.com/creator-hub/glossary#click-through-rate), [Cost per thousand](https://ugcstars.com/creator-hub/glossary#cost-per-thousand)

### Cost per thousand

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#cost-per-thousand

Also called CPM

What a brand pays for 1,000 impressions of an ad.

Related: [Impressions](https://ugcstars.com/creator-hub/glossary#impressions), [Cost per click](https://ugcstars.com/creator-hub/glossary#cost-per-click)

### Cost per view

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#cost-per-view

Also called CPV

What a brand pays, on average, for each view of a video ad.

Related: [Views](https://ugcstars.com/creator-hub/glossary#views), [Cost per thousand](https://ugcstars.com/creator-hub/glossary#cost-per-thousand)

### Counteroffer

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#counteroffer

Your reply to a brand’s offer with a different price or different terms.

Related: [Rate negotiation](https://ugcstars.com/creator-hub/glossary#rate-negotiation), [Quote](https://ugcstars.com/creator-hub/glossary#quote)

### Creative fatigue

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#creative-fatigue

When an ad performs worse over time because the same people have seen it too often. It is one reason brands keep ordering new UGC.

Related: [Frequency](https://ugcstars.com/creator-hub/glossary#frequency), [Ad fatigue](https://ugcstars.com/creator-hub/glossary#ad-fatigue), [Iteration](https://ugcstars.com/creator-hub/glossary#iteration)

### Creative testing

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#creative-testing

Running several ad versions against each other to see which performs best. It is why brands ask for hook variations and several cuts.

Related: [A/B test](https://ugcstars.com/creator-hub/glossary#a-b-test), [Hook variation](https://ugcstars.com/creator-hub/glossary#hook-variation), [Winning ad](https://ugcstars.com/creator-hub/glossary#winning-ad)

### Creator account

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#creator-account

An account type on Instagram and TikTok with creator tools and insights. Brands may ask you to use one for partnership features.

Related: [Business account](https://ugcstars.com/creator-hub/glossary#business-account), [Insights](https://ugcstars.com/creator-hub/glossary#insights)

### Creator agreement

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#creator-agreement

The contract between you and a brand that covers the deliverables, price, deadlines, usage rights and payment. Get one in writing for every paid job.

Related: [Statement of work](https://ugcstars.com/creator-hub/glossary#statement-of-work), [Usage rights](https://ugcstars.com/creator-hub/glossary#usage-rights), [Payment terms](https://ugcstars.com/creator-hub/glossary#payment-terms)

[Brand email templates for UGC creators](https://ugcstars.com/creator-hub/email-replies)

### Creator marketplace

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#creator-marketplace

A platform where brands find and hire creators, which often handles payment and charges a fee. UGCStars is a database instead: brands contact you directly, and we take no commission.

Related: [Platform fee](https://ugcstars.com/creator-hub/glossary#platform-fee), [Escrow](https://ugcstars.com/creator-hub/glossary#escrow), [Casting call](https://ugcstars.com/creator-hub/glossary#casting-call)

### Crop

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#crop

Cutting off the edges of a frame, for example to turn a 9:16 video into a 4:5 one. Leave space around the subject so a crop doesn’t cut off the product.

Related: [Aspect ratio](https://ugcstars.com/creator-hub/glossary#aspect-ratio), [Safe zone](https://ugcstars.com/creator-hub/glossary#safe-zone)

### Customer acquisition cost

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#customer-acquisition-cost

Also called CAC

What a brand spends in total to win one new customer.

Related: [Cost per acquisition](https://ugcstars.com/creator-hub/glossary#cost-per-acquisition), [Lifetime value](https://ugcstars.com/creator-hub/glossary#lifetime-value)

### Cut-down

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#cut-down

A shorter version of a longer video, such as a 15-second edit of a 45-second ad.

Related: [Final cut](https://ugcstars.com/creator-hub/glossary#final-cut), [Derivative work](https://ugcstars.com/creator-hub/glossary#derivative-work), [Repurposing](https://ugcstars.com/creator-hub/glossary#repurposing)

## D

### Dark post

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#dark-post

Also called unpublished post

An ad that appears in feeds but isn’t posted on the brand’s profile.

Related: [Boosted post](https://ugcstars.com/creator-hub/glossary#boosted-post), [Paid social](https://ugcstars.com/creator-hub/glossary#paid-social)

### Day in the life

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#day-in-the-life

Also called DITL

A video that follows your day and shows where the product fits into it.

Related: [GRWM](https://ugcstars.com/creator-hub/glossary#grwm), [Vlog](https://ugcstars.com/creator-hub/glossary#vlog)

### Deadline

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#deadline

The date a deliverable is due. Agree it in writing, along with the dates for any revisions.

Related: [Turnaround time](https://ugcstars.com/creator-hub/glossary#turnaround-time), [Rush fee](https://ugcstars.com/creator-hub/glossary#rush-fee), [Content calendar](https://ugcstars.com/creator-hub/glossary#content-calendar)

### Deepfake

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#deepfake

Realistic fake video or audio of a real person made with AI. Using someone’s likeness without their consent can break the law in many places.

Related: [Synthetic media](https://ugcstars.com/creator-hub/glossary#synthetic-media), [Right of publicity](https://ugcstars.com/creator-hub/glossary#right-of-publicity), [Digital likeness](https://ugcstars.com/creator-hub/glossary#digital-likeness)

### Deliverables

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#deliverables

Exactly what you will hand over, such as two 30-second videos, three hooks and raw footage. List them in your quote and your agreement.

Related: [Brief](https://ugcstars.com/creator-hub/glossary#brief), [Statement of work](https://ugcstars.com/creator-hub/glossary#statement-of-work), [Scope creep](https://ugcstars.com/creator-hub/glossary#scope-creep)

### Deposit

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#deposit

Part of the fee paid before you start, for example half. It protects you if the brand cancels.

Related: [Kill fee](https://ugcstars.com/creator-hub/glossary#kill-fee), [Invoice](https://ugcstars.com/creator-hub/glossary#invoice), [Payment terms](https://ugcstars.com/creator-hub/glossary#payment-terms)

### Derivative work

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#derivative-work

New content made from your video, such as a cut-down, a remix or an ad that mixes your clips with others. Contracts often say whether the brand may make them.

Related: [Cut-down](https://ugcstars.com/creator-hub/glossary#cut-down), [Modification rights](https://ugcstars.com/creator-hub/glossary#modification-rights)

### Digital likeness

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#digital-likeness

A copy of your face, body or voice made with AI or editing tools. Agree in writing whether a brand may create or use one, and for what.

Related: [Right of publicity](https://ugcstars.com/creator-hub/glossary#right-of-publicity), [AI avatar](https://ugcstars.com/creator-hub/glossary#ai-avatar), [Voice cloning](https://ugcstars.com/creator-hub/glossary#voice-cloning)

### Disclaimer

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#disclaimer

A short statement that limits or explains a claim, such as “Results may vary.” Brands may ask you to show or say one.

Related: [Claims substantiation](https://ugcstars.com/creator-hub/glossary#claims-substantiation), [Disclosure](https://ugcstars.com/creator-hub/glossary#disclosure)

### Disclosure

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#disclosure

Telling viewers that you were paid, gifted or have another connection with a brand. Rules in many countries require it to be clear and easy to notice.

Related: [#ad and #sponsored](https://ugcstars.com/creator-hub/glossary#ad-and-sponsored), [Material connection](https://ugcstars.com/creator-hub/glossary#material-connection), [Paid partnership label](https://ugcstars.com/creator-hub/glossary#paid-partnership-label), [FTC Endorsement Guides](https://ugcstars.com/creator-hub/glossary#ftc-endorsement-guides)

### Duet

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#duet

A TikTok feature that shows your video side by side with another one, often used for reactions and comparisons.

Related: [Stitch](https://ugcstars.com/creator-hub/glossary#stitch), [Remix](https://ugcstars.com/creator-hub/glossary#remix)

## E

### Editing app

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#editing-app

Software for cutting and finishing videos, such as CapCut, InShot or DaVinci Resolve.

Related: [Final cut](https://ugcstars.com/creator-hub/glossary#final-cut), [Captions](https://ugcstars.com/creator-hub/glossary#captions), [Export settings](https://ugcstars.com/creator-hub/glossary#export-settings)

### EGC

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#egc

Also called employee-generated content

Employee-generated content: posts and videos made by a company’s own staff, such as a founder explaining a product.

Related: [UGC](https://ugcstars.com/creator-hub/glossary#ugc)

### Embargo

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#embargo

A date before which you may not share or post the work, often until a product launches.

Related: [Portfolio rights](https://ugcstars.com/creator-hub/glossary#portfolio-rights), [NDA](https://ugcstars.com/creator-hub/glossary#nda), [Confidentiality](https://ugcstars.com/creator-hub/glossary#confidentiality)

### Endorsement

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#endorsement

A message viewers will take as your own opinion or experience, even when a brand paid for it. Advertising rules expect endorsements to be honest and to reflect your real use.

Related: [Testimonial](https://ugcstars.com/creator-hub/glossary#testimonial), [FTC Endorsement Guides](https://ugcstars.com/creator-hub/glossary#ftc-endorsement-guides), [Disclosure](https://ugcstars.com/creator-hub/glossary#disclosure)

### Engagement

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#engagement

The actions people take on content, such as likes, comments, shares and saves.

Related: [Engagement rate](https://ugcstars.com/creator-hub/glossary#engagement-rate), [Saves](https://ugcstars.com/creator-hub/glossary#saves), [Shares](https://ugcstars.com/creator-hub/glossary#shares)

### Engagement rate

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#engagement-rate

Likes, comments, shares and saves as a share of followers or views. Each platform and tool calculates it a little differently.

Related: [Engagement](https://ugcstars.com/creator-hub/glossary#engagement), [Reach](https://ugcstars.com/creator-hub/glossary#reach), [Views](https://ugcstars.com/creator-hub/glossary#views)

### Escrow

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#escrow

Money held by a third party until the work is approved, then released to the creator. Some marketplaces use it. UGCStars doesn’t handle payments, so agree terms with each brand.

Related: [Payment terms](https://ugcstars.com/creator-hub/glossary#payment-terms), [Creator marketplace](https://ugcstars.com/creator-hub/glossary#creator-marketplace), [Deposit](https://ugcstars.com/creator-hub/glossary#deposit)

### Evergreen content

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#evergreen-content

Content that stays relevant for a long time instead of following a trend or a season.

Related: [Seasonal content](https://ugcstars.com/creator-hub/glossary#seasonal-content), [Trend](https://ugcstars.com/creator-hub/glossary#trend)

### Exclusivity

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#exclusivity

An agreement not to work with competing brands for a set time. It limits your other income, so it is usually paid on top of your rate.

Related: [Category exclusivity](https://ugcstars.com/creator-hub/glossary#category-exclusivity), [Non-compete](https://ugcstars.com/creator-hub/glossary#non-compete)

### Explainer video

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#explainer-video

A short video that explains what a product or service is and why someone would want it. Common for apps and services that are hard to show.

Related: [Tutorial](https://ugcstars.com/creator-hub/glossary#tutorial), [Voiceover](https://ugcstars.com/creator-hub/glossary#voiceover)

### Explore page

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#explore-page

Instagram’s page of recommended posts from accounts you don’t follow.

Related: [Algorithm](https://ugcstars.com/creator-hub/glossary#algorithm), [Instagram Reels](https://ugcstars.com/creator-hub/glossary#instagram-reels)

### Export settings

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#export-settings

The format, resolution and quality you choose when you save the final video. Most brands want MP4 files in 1080p or higher.

Related: [Resolution](https://ugcstars.com/creator-hub/glossary#resolution), [Compression](https://ugcstars.com/creator-hub/glossary#compression), [Final cut](https://ugcstars.com/creator-hub/glossary#final-cut)

### Exposure

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#exposure

How bright or dark your footage is. On a phone, tap the screen and lock exposure so it doesn’t change in the middle of a shot.

Related: [White balance](https://ugcstars.com/creator-hub/glossary#white-balance), [Key light](https://ugcstars.com/creator-hub/glossary#key-light)

### Eye line

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#eye-line

Where you look in the shot. Looking at the lens rather than the screen makes it feel like you’re talking to the viewer.

Related: [Talking head](https://ugcstars.com/creator-hub/glossary#talking-head), [Teleprompter](https://ugcstars.com/creator-hub/glossary#teleprompter)

## F

### Facebook Reels

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#facebook-reels

Short vertical videos on Facebook. Meta ads often run them alongside Instagram Reels.

Related: [Instagram Reels](https://ugcstars.com/creator-hub/glossary#instagram-reels), [Paid social](https://ugcstars.com/creator-hub/glossary#paid-social)

### Faceless UGC

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#faceless-ugc

UGC that doesn’t show your face, such as hands-only demos, voiceovers or point-of-view shots.

Related: [Hands-only video](https://ugcstars.com/creator-hub/glossary#hands-only-video), [Voiceover](https://ugcstars.com/creator-hub/glossary#voiceover), [POV](https://ugcstars.com/creator-hub/glossary#pov)

### Fake reviews

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#fake-reviews

Reviews or testimonials that don’t reflect a real experience. Many countries ban them, and in the US an FTC rule prohibits buying or selling them.

Related: [Endorsement](https://ugcstars.com/creator-hub/glossary#endorsement), [Testimonial](https://ugcstars.com/creator-hub/glossary#testimonial)

### File delivery

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#file-delivery

How you send finished files to a brand, such as a shared Google Drive or Dropbox folder, a WeTransfer link or an upload to the brand’s platform.

Related: [Compression](https://ugcstars.com/creator-hub/glossary#compression), [Naming convention](https://ugcstars.com/creator-hub/glossary#naming-convention), [Final cut](https://ugcstars.com/creator-hub/glossary#final-cut)

### Fill light

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#fill-light

A softer light that reduces the shadows the key light creates.

Related: [Key light](https://ugcstars.com/creator-hub/glossary#key-light), [Three-point lighting](https://ugcstars.com/creator-hub/glossary#three-point-lighting)

### Final cut

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#final-cut

Also called final edit

The finished, edited video you deliver for approval.

Related: [Raw footage](https://ugcstars.com/creator-hub/glossary#raw-footage), [Revision](https://ugcstars.com/creator-hub/glossary#revision), [Approval](https://ugcstars.com/creator-hub/glossary#approval)

### First impressions

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#first-impressions

A video of trying a product for the first time and saying what you think as you go.

Related: [Unboxing](https://ugcstars.com/creator-hub/glossary#unboxing), [Reaction video](https://ugcstars.com/creator-hub/glossary#reaction-video)

### Flat lay

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#flat-lay

A photo or video shot from directly above, with products arranged on a flat surface.

Related: [Photo UGC](https://ugcstars.com/creator-hub/glossary#photo-ugc), [Product shot](https://ugcstars.com/creator-hub/glossary#product-shot)

### For You page

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#for-you-page

Also called FYP

TikTok’s main feed of recommended videos, picked by its algorithm.

Related: [Algorithm](https://ugcstars.com/creator-hub/glossary#algorithm), [TikTok](https://ugcstars.com/creator-hub/glossary#tiktok)

### Form 1099-NEC

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#form-1099-nec

A US tax form that a business sends to a US freelancer it paid more than a set amount in a year.

Related: [W-9 form](https://ugcstars.com/creator-hub/glossary#w-9-form), [Freelancer](https://ugcstars.com/creator-hub/glossary#freelancer)

### Frame rate

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#frame-rate

Also called fps

How many images per second a video records, such as 24, 30 or 60 fps. Higher frame rates allow smooth slow motion.

Related: [Resolution](https://ugcstars.com/creator-hub/glossary#resolution), [Slow motion](https://ugcstars.com/creator-hub/glossary#slow-motion)

### Framing

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#framing

How you place yourself and the product in the shot, including how close you are and what shows in the background.

Related: [Rule of thirds](https://ugcstars.com/creator-hub/glossary#rule-of-thirds), [Safe zone](https://ugcstars.com/creator-hub/glossary#safe-zone), [Clean background](https://ugcstars.com/creator-hub/glossary#clean-background)

### Freelancer

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#freelancer

Also called independent contractor

Someone who works for several clients without being their employee. Most UGC creators work as freelancers.

Related: [Invoice](https://ugcstars.com/creator-hub/glossary#invoice), [Statement of work](https://ugcstars.com/creator-hub/glossary#statement-of-work)

### Frequency

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#frequency

How many times, on average, each person saw an ad. High frequency can lead to creative fatigue.

Related: [Reach](https://ugcstars.com/creator-hub/glossary#reach), [Impressions](https://ugcstars.com/creator-hub/glossary#impressions), [Creative fatigue](https://ugcstars.com/creator-hub/glossary#creative-fatigue)

### FTC Endorsement Guides

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#ftc-endorsement-guides

Also called FTC guidelines

Guidance from the US Federal Trade Commission on endorsements and testimonials, including how creators must disclose brand relationships.

Related: [Disclosure](https://ugcstars.com/creator-hub/glossary#disclosure), [Material connection](https://ugcstars.com/creator-hub/glossary#material-connection), [Endorsement](https://ugcstars.com/creator-hub/glossary#endorsement)

### Funnel

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#funnel

Also called marketing funnel

The stages people go through before buying: discovering a brand, considering it and buying. Brands use different videos for each stage.

Related: [Top of funnel](https://ugcstars.com/creator-hub/glossary#top-of-funnel), [Bottom of funnel](https://ugcstars.com/creator-hub/glossary#bottom-of-funnel), [Retargeting](https://ugcstars.com/creator-hub/glossary#retargeting)

## G

### GDPR

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#gdpr

The General Data Protection Regulation, the EU law on personal data, which the UK keeps as the UK GDPR. It controls how companies collect and use information about people.

Related: [Personal data](https://ugcstars.com/creator-hub/glossary#personal-data)

### Gifting

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#gifting

When a brand sends you free product, with or without asking you to post. Free product isn’t payment for UGC, and gifted posts still need a disclosure.

Related: [Product seeding](https://ugcstars.com/creator-hub/glossary#product-seeding), [PR package](https://ugcstars.com/creator-hub/glossary#pr-package), [Disclosure](https://ugcstars.com/creator-hub/glossary#disclosure)

### Gimbal

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#gimbal

A handheld stabilizer that keeps a phone steady while you move.

Related: [Tripod](https://ugcstars.com/creator-hub/glossary#tripod)

### Golden hour

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#golden-hour

The hour after sunrise and the hour before sunset, when sunlight is soft and warm.

Related: [Natural light](https://ugcstars.com/creator-hub/glossary#natural-light)

### Governing law

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#governing-law

The country or state whose law applies to a contract if there is a dispute.

Related: [Termination clause](https://ugcstars.com/creator-hub/glossary#termination-clause), [Creator agreement](https://ugcstars.com/creator-hub/glossary#creator-agreement)

### Green screen

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#green-screen

An effect that puts you in front of an image or a web page. Creators use it to react to reviews, articles or product pages.

Related: [Reaction video](https://ugcstars.com/creator-hub/glossary#reaction-video)

### GRWM

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#grwm

Also called get ready with me

Get ready with me: a video of getting ready, such as doing makeup or choosing an outfit, while talking to the camera.

Related: [Day in the life](https://ugcstars.com/creator-hub/glossary#day-in-the-life), [Vlog](https://ugcstars.com/creator-hub/glossary#vlog)

## H

### Hands-only video

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#hands-only-video

Also called hand modeling

A video that shows only your hands using the product. Common for food, beauty, tech and crafts.

Related: [Faceless UGC](https://ugcstars.com/creator-hub/glossary#faceless-ugc), [Product demo](https://ugcstars.com/creator-hub/glossary#product-demo)

### Hashtag

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#hashtag

A word or phrase after a # sign that groups posts on a topic. Disclosure tags such as #ad are hashtags too.

Related: [#ad and #sponsored](https://ugcstars.com/creator-hub/glossary#ad-and-sponsored), [Post caption](https://ugcstars.com/creator-hub/glossary#post-caption)

### Haul

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#haul

A video that shows several items you bought or received, one after another.

Related: [Unboxing](https://ugcstars.com/creator-hub/glossary#unboxing), [PR package](https://ugcstars.com/creator-hub/glossary#pr-package)

### Health claims

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#health-claims

Statements that a product improves health or treats a condition. They are tightly regulated, so never add your own, especially for supplements and skincare.

Related: [Claims substantiation](https://ugcstars.com/creator-hub/glossary#claims-substantiation), [Disclaimer](https://ugcstars.com/creator-hub/glossary#disclaimer)

### Hold rate

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#hold-rate

The share of viewers who keep watching to a later point, such as 15 seconds or the end. It shows whether the middle of a video holds attention.

Related: [Hook rate](https://ugcstars.com/creator-hub/glossary#hook-rate), [Watch time](https://ugcstars.com/creator-hub/glossary#watch-time), [Completion rate](https://ugcstars.com/creator-hub/glossary#completion-rate)

### Hook

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#hook

The first one to three seconds of a video, made to stop people scrolling. Brands often test several hooks on the same video.

Related: [Hook variation](https://ugcstars.com/creator-hub/glossary#hook-variation), [Hook rate](https://ugcstars.com/creator-hub/glossary#hook-rate), [Pattern interrupt](https://ugcstars.com/creator-hub/glossary#pattern-interrupt), [Thumb-stop rate](https://ugcstars.com/creator-hub/glossary#thumb-stop-rate)

### Hook bank

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#hook-bank

A saved list of opening lines that worked, which you can adapt for new videos.

Related: [Hook](https://ugcstars.com/creator-hub/glossary#hook), [Hook variation](https://ugcstars.com/creator-hub/glossary#hook-variation)

### Hook rate

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#hook-rate

The share of people who watch past the first few seconds of a video ad. Brands use it to judge hooks.

Related: [Hook](https://ugcstars.com/creator-hub/glossary#hook), [Thumb-stop rate](https://ugcstars.com/creator-hub/glossary#thumb-stop-rate), [Hold rate](https://ugcstars.com/creator-hub/glossary#hold-rate)

### Hook variation

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#hook-variation

An alternative opening for the same video, so a brand can test which works best. Creators usually charge per extra hook.

Related: [Hook](https://ugcstars.com/creator-hub/glossary#hook), [A/B test](https://ugcstars.com/creator-hub/glossary#a-b-test), [Creative testing](https://ugcstars.com/creator-hub/glossary#creative-testing), [Upsell](https://ugcstars.com/creator-hub/glossary#upsell)

## I

### Impressions

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#impressions

How many times content was shown on screen, including repeat views by the same person.

Related: [Reach](https://ugcstars.com/creator-hub/glossary#reach), [Frequency](https://ugcstars.com/creator-hub/glossary#frequency), [Views](https://ugcstars.com/creator-hub/glossary#views)

### Incrementality

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#incrementality

The extra sales an ad caused, compared with what would have happened without it. Brands measure it with lift tests.

Related: [Attribution](https://ugcstars.com/creator-hub/glossary#attribution), [Lift test](https://ugcstars.com/creator-hub/glossary#lift-test)

### Indemnity

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#indemnity

Also called indemnification

A promise to cover the other side’s costs if something you are responsible for leads to a legal claim. Read indemnity terms closely and ask for them to apply both ways.

Related: [Warranty](https://ugcstars.com/creator-hub/glossary#warranty), [Creator agreement](https://ugcstars.com/creator-hub/glossary#creator-agreement)

### Influencer

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#influencer

A creator whom brands pay to post about a product on their own accounts, to reach their audience. Many creators do both influencer work and UGC.

Related: [UGC creator](https://ugcstars.com/creator-hub/glossary#ugc-creator), [Sponsored post](https://ugcstars.com/creator-hub/glossary#sponsored-post), [Micro-influencer](https://ugcstars.com/creator-hub/glossary#micro-influencer), [Influencer marketing](https://ugcstars.com/creator-hub/glossary#influencer-marketing)

### Influencer marketing

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#influencer-marketing

Paying creators to promote products to their own audiences. UGC works differently: brands pay for the content and post it themselves.

Related: [Influencer](https://ugcstars.com/creator-hub/glossary#influencer), [UGC](https://ugcstars.com/creator-hub/glossary#ugc), [Sponsored post](https://ugcstars.com/creator-hub/glossary#sponsored-post)

[UGC vs influencer marketing](https://ugcstars.com/resources/ugc-vs-influencer-marketing)

### Insights

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#insights

Also called analytics

The analytics a platform shows for your account and posts, such as reach, views and audience details. Brands sometimes ask for screenshots.

Related: [Reach](https://ugcstars.com/creator-hub/glossary#reach), [Audience demographics](https://ugcstars.com/creator-hub/glossary#audience-demographics), [Creator account](https://ugcstars.com/creator-hub/glossary#creator-account)

### Instagram Reels

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#instagram-reels

Also called Reels

Instagram’s short-form vertical video format.

Related: [Short-form video](https://ugcstars.com/creator-hub/glossary#short-form-video), [Remix](https://ugcstars.com/creator-hub/glossary#remix), [Collab post](https://ugcstars.com/creator-hub/glossary#collab-post)

### Intellectual property

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#intellectual-property

Also called IP

Creations the law protects, such as videos, music, logos and brand names. Copyright and trademarks are both types.

Related: [Copyright](https://ugcstars.com/creator-hub/glossary#copyright), [Trademark](https://ugcstars.com/creator-hub/glossary#trademark)

### Invoice

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#invoice

The bill you send for a job, listing the deliverables, the price, the payment terms and your payment details.

Related: [Payment terms](https://ugcstars.com/creator-hub/glossary#payment-terms), [Deposit](https://ugcstars.com/creator-hub/glossary#deposit), [Net 30](https://ugcstars.com/creator-hub/glossary#net-30), [Late fee](https://ugcstars.com/creator-hub/glossary#late-fee)

### Iteration

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#iteration

A new version of a video that changes one thing, such as the hook or the call to action, based on what performed well.

Related: [Winning ad](https://ugcstars.com/creator-hub/glossary#winning-ad), [Hook variation](https://ugcstars.com/creator-hub/glossary#hook-variation), [Creative testing](https://ugcstars.com/creator-hub/glossary#creative-testing)

## J

### J-cut and L-cut

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#j-cut-and-l-cut

Edits where the sound starts before the picture changes (a J-cut) or carries on after it (an L-cut). They make transitions feel smooth.

Related: [Jump cut](https://ugcstars.com/creator-hub/glossary#jump-cut), [Transition](https://ugcstars.com/creator-hub/glossary#transition)

### Jump cut

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#jump-cut

A cut that skips ahead within the same shot, used to remove pauses and keep a video moving.

Related: [Pacing](https://ugcstars.com/creator-hub/glossary#pacing), [J-cut and L-cut](https://ugcstars.com/creator-hub/glossary#j-cut-and-l-cut)

## K

### Key light

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#key-light

The main light on your face or subject. A window in front of you or a softbox works well.

Related: [Fill light](https://ugcstars.com/creator-hub/glossary#fill-light), [Backlight](https://ugcstars.com/creator-hub/glossary#backlight), [Natural light](https://ugcstars.com/creator-hub/glossary#natural-light), [Three-point lighting](https://ugcstars.com/creator-hub/glossary#three-point-lighting)

[How to light and mic UGC videos with a phone](https://ugcstars.com/creator-hub/phone-setup)

### Key messages

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#key-messages

The few facts or benefits a brand needs every video to include, such as the product name, the main benefit and the offer.

Related: [Talking points](https://ugcstars.com/creator-hub/glossary#talking-points), [Mandatories](https://ugcstars.com/creator-hub/glossary#mandatories), [Brief](https://ugcstars.com/creator-hub/glossary#brief)

### Kill fee

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#kill-fee

A fee the brand pays if it cancels a job after you’ve started, to cover the work you’ve done.

Related: [Deposit](https://ugcstars.com/creator-hub/glossary#deposit), [Termination clause](https://ugcstars.com/creator-hub/glossary#termination-clause)

### KPI

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#kpi

Also called key performance indicator

Key performance indicator: the main number a campaign is judged on, such as sales, sign-ups or views.

Related: [ROAS](https://ugcstars.com/creator-hub/glossary#roas), [Benchmark](https://ugcstars.com/creator-hub/glossary#benchmark), [Campaign](https://ugcstars.com/creator-hub/glossary#campaign)

## L

### Landing page

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#landing-page

The web page people reach after clicking an ad.

Related: [Click-through rate](https://ugcstars.com/creator-hub/glossary#click-through-rate), [Conversion rate](https://ugcstars.com/creator-hub/glossary#conversion-rate)

### Last-click attribution

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#last-click-attribution

Giving all the credit for a sale to the last link someone clicked before buying.

Related: [Attribution](https://ugcstars.com/creator-hub/glossary#attribution), [Incrementality](https://ugcstars.com/creator-hub/glossary#incrementality)

### Late fee

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#late-fee

A charge added when an invoice is paid after its due date. Put it in your terms before the job starts.

Related: [Payment terms](https://ugcstars.com/creator-hub/glossary#payment-terms), [Invoice](https://ugcstars.com/creator-hub/glossary#invoice), [Net 30](https://ugcstars.com/creator-hub/glossary#net-30)

### Lavalier microphone

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#lavalier-microphone

Also called lav mic, lapel mic

A small clip-on mic worn on your clothes, close to your mouth. It records clearer voice than a phone’s built-in mic.

Related: [Shotgun microphone](https://ugcstars.com/creator-hub/glossary#shotgun-microphone), [Room tone](https://ugcstars.com/creator-hub/glossary#room-tone)

[How to light and mic UGC videos with a phone](https://ugcstars.com/creator-hub/phone-setup)

### License

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#license

Permission to use something someone else still owns. When you license a video to a brand, you keep the copyright and the brand gets the rights listed in the agreement.

Related: [Copyright](https://ugcstars.com/creator-hub/glossary#copyright), [Copyright assignment](https://ugcstars.com/creator-hub/glossary#copyright-assignment), [Usage rights](https://ugcstars.com/creator-hub/glossary#usage-rights)

### Licensed music

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#licensed-music

Music you have the right to use in a particular way. Music cleared for personal posts may not be cleared for ads, so check before you add a song to paid content.

Related: [Commercial Music Library](https://ugcstars.com/creator-hub/glossary#commercial-music-library), [Royalty-free music](https://ugcstars.com/creator-hub/glossary#royalty-free-music), [Trending sound](https://ugcstars.com/creator-hub/glossary#trending-sound)

### Lifestyle shot

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#lifestyle-shot

Footage or a photo of the product being used in real life rather than on a plain background.

Related: [Product shot](https://ugcstars.com/creator-hub/glossary#product-shot), [B-roll](https://ugcstars.com/creator-hub/glossary#b-roll), [Product placement](https://ugcstars.com/creator-hub/glossary#product-placement)

### Lifetime value

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#lifetime-value

Also called LTV

How much revenue a customer brings a brand over the whole relationship.

Related: [Customer acquisition cost](https://ugcstars.com/creator-hub/glossary#customer-acquisition-cost), [Average order value](https://ugcstars.com/creator-hub/glossary#average-order-value)

### Lift test

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#lift-test

An experiment that compares people who saw an ad with people who didn’t, to measure its real effect.

Related: [Incrementality](https://ugcstars.com/creator-hub/glossary#incrementality), [A/B test](https://ugcstars.com/creator-hub/glossary#a-b-test)

### Link in bio

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#link-in-bio

The link on your profile, used because most posts can’t contain a clickable link. A brand may ask you to add a product link for a set time.

Related: [Affiliate link](https://ugcstars.com/creator-hub/glossary#affiliate-link), [UTM link](https://ugcstars.com/creator-hub/glossary#utm-link)

### Listed profile

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#listed-profile

A creator profile on UGCStars that our team reviewed and approved, so brands can find it in search.

Related: [Verified badge](https://ugcstars.com/creator-hub/glossary#verified-badge), [Unclaimed profile](https://ugcstars.com/creator-hub/glossary#unclaimed-profile), [Starting rate](https://ugcstars.com/creator-hub/glossary#starting-rate)

[How we review creators](https://ugcstars.com/how-we-review-creators)

### Listicle video

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#listicle-video

A video structured as a numbered list, such as “3 reasons I switched.”

Related: [Script](https://ugcstars.com/creator-hub/glossary#script), [Hook](https://ugcstars.com/creator-hub/glossary#hook)

### Live shopping

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#live-shopping

Selling products during a live stream, with links viewers can buy from while you present.

Related: [Live stream](https://ugcstars.com/creator-hub/glossary#live-stream), [TikTok Shop](https://ugcstars.com/creator-hub/glossary#tiktok-shop), [Affiliate](https://ugcstars.com/creator-hub/glossary#affiliate)

### Live stream

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#live-stream

Broadcasting video in real time. Some brands hire creators for live shopping sessions.

Related: [Live shopping](https://ugcstars.com/creator-hub/glossary#live-shopping), [TikTok Shop](https://ugcstars.com/creator-hub/glossary#tiktok-shop)

### Lo-fi

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#lo-fi

A deliberately simple, unpolished look, such as phone footage in natural light. It suits many UGC ads.

Related: [Authenticity](https://ugcstars.com/creator-hub/glossary#authenticity), [Natural light](https://ugcstars.com/creator-hub/glossary#natural-light)

### Location release

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#location-release

Permission to film at a place you don’t own, such as a café or a shop.

Related: [Talent release](https://ugcstars.com/creator-hub/glossary#talent-release), [Minor release](https://ugcstars.com/creator-hub/glossary#minor-release)

### Long-form video

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#long-form-video

Longer videos, usually several minutes or more, such as YouTube reviews and tutorials.

Related: [Short-form video](https://ugcstars.com/creator-hub/glossary#short-form-video)

### Lookalike audience

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#lookalike-audience

An ad audience of people who resemble a brand’s existing customers.

Related: [Targeting](https://ugcstars.com/creator-hub/glossary#targeting), [Retargeting](https://ugcstars.com/creator-hub/glossary#retargeting)

### LUT

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#lut

Lookup table: a preset that changes the colors of footage in one step, often used to keep a consistent style.

Related: [Color grading](https://ugcstars.com/creator-hub/glossary#color-grading)

## M

### Macro-influencer

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#macro-influencer

An influencer with a large audience, often described as 100,000 to 1 million followers. The ranges aren’t standard.

Related: [Micro-influencer](https://ugcstars.com/creator-hub/glossary#micro-influencer), [Mega-influencer](https://ugcstars.com/creator-hub/glossary#mega-influencer)

### Mandatories

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#mandatories

Also called must-haves

Things a brief says every video must include or avoid, such as showing the logo, saying the product name or not mentioning price.

Related: [Key messages](https://ugcstars.com/creator-hub/glossary#key-messages), [Brief](https://ugcstars.com/creator-hub/glossary#brief), [Brand guidelines](https://ugcstars.com/creator-hub/glossary#brand-guidelines)

### Master services agreement

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#master-services-agreement

Also called MSA

A general contract for ongoing work with a brand. Each new job then gets its own short statement of work.

Related: [Statement of work](https://ugcstars.com/creator-hub/glossary#statement-of-work), [Retainer](https://ugcstars.com/creator-hub/glossary#retainer), [Creator agreement](https://ugcstars.com/creator-hub/glossary#creator-agreement)

### Material connection

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#material-connection

Any relationship with a brand that viewers might not expect, such as payment, free product or a family tie. In the US it must be disclosed.

Related: [Disclosure](https://ugcstars.com/creator-hub/glossary#disclosure), [FTC Endorsement Guides](https://ugcstars.com/creator-hub/glossary#ftc-endorsement-guides)

### Media kit

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#media-kit

A short document about you as a creator: your niche, audience, past brands, examples and rates.

Related: [Rate card](https://ugcstars.com/creator-hub/glossary#rate-card), [Portfolio](https://ugcstars.com/creator-hub/glossary#portfolio), [Audience demographics](https://ugcstars.com/creator-hub/glossary#audience-demographics)

### Median

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#median

The middle value when numbers are sorted. Rate guides use medians because a few very high prices don’t pull them up the way they pull up an average.

Related: [UGC Rate Index](https://ugcstars.com/creator-hub/glossary#ugc-rate-index), [Starting rate](https://ugcstars.com/creator-hub/glossary#starting-rate)

[How the UGC Rate Index is calculated](https://ugcstars.com/rates/methodology)

### Mega-influencer

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#mega-influencer

An influencer with more than about 1 million followers, often a celebrity.

Related: [Macro-influencer](https://ugcstars.com/creator-hub/glossary#macro-influencer), [Influencer](https://ugcstars.com/creator-hub/glossary#influencer)

### Meta Ad Library

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#meta-ad-library

Also called Facebook Ad Library

A public, searchable library of ads running on Facebook and Instagram. Creators use it to study the ad styles brands run.

Related: [Ad creative](https://ugcstars.com/creator-hub/glossary#ad-creative), [Paid social](https://ugcstars.com/creator-hub/glossary#paid-social)

### Micro-influencer

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#micro-influencer

An influencer with a mid-sized audience, often described as 10,000 to 100,000 followers. The ranges aren’t standard.

Related: [Nano-influencer](https://ugcstars.com/creator-hub/glossary#nano-influencer), [Macro-influencer](https://ugcstars.com/creator-hub/glossary#macro-influencer)

### Minor release

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#minor-release

Permission from a parent or guardian for a child to appear in content. Check the brand’s rules before you feature children.

Related: [Talent release](https://ugcstars.com/creator-hub/glossary#talent-release), [Location release](https://ugcstars.com/creator-hub/glossary#location-release)

### Modification rights

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#modification-rights

Permission for the brand to edit your video, for example to add captions, change the music or cut it shorter.

Related: [Derivative work](https://ugcstars.com/creator-hub/glossary#derivative-work), [Usage rights](https://ugcstars.com/creator-hub/glossary#usage-rights)

### Mood board

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#mood-board

A collection of images or videos that shows the look and feel a brand wants.

Related: [Reference video](https://ugcstars.com/creator-hub/glossary#reference-video), [Brief](https://ugcstars.com/creator-hub/glossary#brief)

### Morals clause

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#morals-clause

Also called morality clause

A contract term that lets the brand end the deal if you do something that could harm its reputation.

Related: [Termination clause](https://ugcstars.com/creator-hub/glossary#termination-clause), [Non-disparagement](https://ugcstars.com/creator-hub/glossary#non-disparagement), [Brand safety](https://ugcstars.com/creator-hub/glossary#brand-safety)

### Myth-busting video

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#myth-busting-video

A video that corrects a common belief about a product type or a problem. Every claim you make must be true and supported.

Related: [Claims substantiation](https://ugcstars.com/creator-hub/glossary#claims-substantiation), [Angle](https://ugcstars.com/creator-hub/glossary#angle)

## N

### Naming convention

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#naming-convention

A set way to name files, such as Brand_Product_Hook1_9x16.mp4, so the brand can find each version quickly.

Related: [File delivery](https://ugcstars.com/creator-hub/glossary#file-delivery), [Hook variation](https://ugcstars.com/creator-hub/glossary#hook-variation)

### Nano-influencer

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#nano-influencer

An influencer with a small audience, often described as under 10,000 followers. Definitions vary by agency and platform.

Related: [Micro-influencer](https://ugcstars.com/creator-hub/glossary#micro-influencer), [Influencer](https://ugcstars.com/creator-hub/glossary#influencer)

### Native ad

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#native-ad

An ad that looks like normal content on the platform. UGC suits native ads because it looks like a regular post.

Related: [Paid social](https://ugcstars.com/creator-hub/glossary#paid-social), [Disclosure](https://ugcstars.com/creator-hub/glossary#disclosure), [UGC](https://ugcstars.com/creator-hub/glossary#ugc)

### Natural light

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#natural-light

Daylight from a window or outdoors. It is free and flattering, but it changes through the day, so film each video in one session.

Related: [Key light](https://ugcstars.com/creator-hub/glossary#key-light), [Golden hour](https://ugcstars.com/creator-hub/glossary#golden-hour), [Lo-fi](https://ugcstars.com/creator-hub/glossary#lo-fi)

[How to light and mic UGC videos with a phone](https://ugcstars.com/creator-hub/phone-setup)

### NDA

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#nda

Also called non-disclosure agreement

Non-disclosure agreement: a contract that keeps information private, such as an unreleased product or the brand’s plans.

Related: [Confidentiality](https://ugcstars.com/creator-hub/glossary#confidentiality), [Embargo](https://ugcstars.com/creator-hub/glossary#embargo)

### Net 30

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#net-30

Payment terms that give the client 30 days from the invoice date to pay. Net 15 and Net 60 work the same way.

Related: [Payment terms](https://ugcstars.com/creator-hub/glossary#payment-terms), [Invoice](https://ugcstars.com/creator-hub/glossary#invoice), [Late fee](https://ugcstars.com/creator-hub/glossary#late-fee)

### Niche

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#niche

The area you make content for, such as skincare, pets or tech. Brands search by niche, so list the ones that match your real content.

Related: [Content pillars](https://ugcstars.com/creator-hub/glossary#content-pillars), [Portfolio](https://ugcstars.com/creator-hub/glossary#portfolio), [UGC creator](https://ugcstars.com/creator-hub/glossary#ugc-creator)

### Non-compete

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#non-compete

A contract term that stops you working with competitors for a period. A broad non-compete can block a lot of work, so narrow it or charge for it.

Related: [Exclusivity](https://ugcstars.com/creator-hub/glossary#exclusivity), [Category exclusivity](https://ugcstars.com/creator-hub/glossary#category-exclusivity)

### Non-disparagement

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#non-disparagement

A contract term that stops you saying negative things about the brand.

Related: [Morals clause](https://ugcstars.com/creator-hub/glossary#morals-clause), [Confidentiality](https://ugcstars.com/creator-hub/glossary#confidentiality)

## O

### Offer

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#offer

The deal an ad promotes, such as a discount or free shipping. Only mention offers the brief gives you.

Related: [Call to action](https://ugcstars.com/creator-hub/glossary#call-to-action), [Promo code](https://ugcstars.com/creator-hub/glossary#promo-code)

### Onboarding

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#onboarding

The first steps of a job, such as signing the agreement, getting the brief and receiving the product.

Related: [Brief](https://ugcstars.com/creator-hub/glossary#brief), [Creator agreement](https://ugcstars.com/creator-hub/glossary#creator-agreement), [Shipping address](https://ugcstars.com/creator-hub/glossary#shipping-address)

### Organic content

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#organic-content

Posts that aren’t paid ads, shared on an account to reach its followers and recommendation feeds.

Related: [Organic usage](https://ugcstars.com/creator-hub/glossary#organic-usage), [Paid social](https://ugcstars.com/creator-hub/glossary#paid-social)

### Organic usage

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#organic-usage

The right to post your video on the brand’s own social accounts, website or emails without paying to promote it.

Related: [Usage rights](https://ugcstars.com/creator-hub/glossary#usage-rights), [Paid usage](https://ugcstars.com/creator-hub/glossary#paid-usage), [Organic content](https://ugcstars.com/creator-hub/glossary#organic-content)

### Original audio

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#original-audio

Sound you recorded yourself, such as your voice, rather than a track from the platform’s library.

Related: [Trending sound](https://ugcstars.com/creator-hub/glossary#trending-sound), [Voiceover](https://ugcstars.com/creator-hub/glossary#voiceover)

## P

### Pacing

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#pacing

How quickly a video moves from one shot or idea to the next. Short-form ads usually need quick pacing in the first seconds.

Related: [Hook](https://ugcstars.com/creator-hub/glossary#hook), [Jump cut](https://ugcstars.com/creator-hub/glossary#jump-cut)

### Package

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#package

A set of deliverables sold together at one price, such as three videos with two hooks each.

Related: [Bundle discount](https://ugcstars.com/creator-hub/glossary#bundle-discount), [Deliverables](https://ugcstars.com/creator-hub/glossary#deliverables), [Rate card](https://ugcstars.com/creator-hub/glossary#rate-card)

### Paid partnership label

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#paid-partnership-label

The label Instagram and Facebook show above a post when you mark it as a paid partnership with a brand.

Related: [Branded content setting](https://ugcstars.com/creator-hub/glossary#branded-content-setting), [Disclosure](https://ugcstars.com/creator-hub/glossary#disclosure), [Partnership ads](https://ugcstars.com/creator-hub/glossary#partnership-ads)

### Paid social

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#paid-social

Paid advertising on social platforms such as TikTok, Instagram, Facebook and YouTube. Much UGC is made for paid social.

Related: [Paid usage](https://ugcstars.com/creator-hub/glossary#paid-usage), [Ad creative](https://ugcstars.com/creator-hub/glossary#ad-creative), [Placement](https://ugcstars.com/creator-hub/glossary#placement)

### Paid usage

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#paid-usage

The right to run your video as a paid ad, for example in Meta or TikTok ads. Brands usually pay more for it than for organic use because the video reaches more people.

Related: [Usage rights](https://ugcstars.com/creator-hub/glossary#usage-rights), [Organic usage](https://ugcstars.com/creator-hub/glossary#organic-usage), [Whitelisting](https://ugcstars.com/creator-hub/glossary#whitelisting), [Usage fee](https://ugcstars.com/creator-hub/glossary#usage-fee)

### Pain point

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#pain-point

A problem or frustration your audience has that the product helps with. Briefs often list the pain points to mention.

Related: [Problem and solution](https://ugcstars.com/creator-hub/glossary#problem-and-solution), [Angle](https://ugcstars.com/creator-hub/glossary#angle), [Brief](https://ugcstars.com/creator-hub/glossary#brief)

### Partnership ads

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#partnership-ads

Meta’s format for ads that show both your name and the brand’s on Facebook and Instagram. You give the brand permission in the app.

Related: [Whitelisting](https://ugcstars.com/creator-hub/glossary#whitelisting), [Spark Ads](https://ugcstars.com/creator-hub/glossary#spark-ads), [Paid partnership label](https://ugcstars.com/creator-hub/glossary#paid-partnership-label)

### Pattern interrupt

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#pattern-interrupt

Something unexpected at the start of a video, such as an odd angle, a sound or a bold line, that makes people stop scrolling.

Related: [Hook](https://ugcstars.com/creator-hub/glossary#hook), [Thumb-stop rate](https://ugcstars.com/creator-hub/glossary#thumb-stop-rate)

### Payment terms

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#payment-terms

When and how you get paid, such as within 14 days of delivery, by bank transfer or PayPal.

Related: [Net 30](https://ugcstars.com/creator-hub/glossary#net-30), [Invoice](https://ugcstars.com/creator-hub/glossary#invoice), [Deposit](https://ugcstars.com/creator-hub/glossary#deposit), [Late fee](https://ugcstars.com/creator-hub/glossary#late-fee)

### Perpetual license

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#perpetual-license

Usage rights with no end date. Because the brand can use the video forever, creators usually charge more for it than for a fixed period.

Related: [Usage period](https://ugcstars.com/creator-hub/glossary#usage-period), [Buyout](https://ugcstars.com/creator-hub/glossary#buyout)

### Personal data

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#personal-data

Information that identifies a person, such as a name, face, email or address. Laws such as the GDPR control how companies collect and use it.

Related: [GDPR](https://ugcstars.com/creator-hub/glossary#gdpr), [Shipping address](https://ugcstars.com/creator-hub/glossary#shipping-address)

### Photo UGC

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#photo-ugc

Photos made by creators for a brand, such as lifestyle shots or product photos. They are often priced per set.

Related: [Flat lay](https://ugcstars.com/creator-hub/glossary#flat-lay), [Lifestyle shot](https://ugcstars.com/creator-hub/glossary#lifestyle-shot), [Product shot](https://ugcstars.com/creator-hub/glossary#product-shot), [Carousel](https://ugcstars.com/creator-hub/glossary#carousel)

### Pinterest

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#pinterest

A visual discovery platform where people save ideas. Brands use image and video pins, especially for home, food, fashion and beauty.

Related: [Photo UGC](https://ugcstars.com/creator-hub/glossary#photo-ugc)

### Pitch

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#pitch

A message offering your services to a brand, usually with examples of your work and an idea for its product.

Related: [Cold pitch](https://ugcstars.com/creator-hub/glossary#cold-pitch), [Casting call](https://ugcstars.com/creator-hub/glossary#casting-call), [Portfolio](https://ugcstars.com/creator-hub/glossary#portfolio)

[Brand email templates for UGC creators](https://ugcstars.com/creator-hub/email-replies)

### Pixel

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#pixel

Code on a brand’s website that tracks visits and sales from ads, such as the Meta Pixel or the TikTok Pixel.

Related: [Attribution](https://ugcstars.com/creator-hub/glossary#attribution), [Retargeting](https://ugcstars.com/creator-hub/glossary#retargeting)

### Placement

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#placement

Where an ad appears, such as TikTok’s For You feed, Instagram Stories or Reels.

Related: [Aspect ratio](https://ugcstars.com/creator-hub/glossary#aspect-ratio), [Paid social](https://ugcstars.com/creator-hub/glossary#paid-social)

### Platform fee

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#platform-fee

The share a marketplace takes from a payment, charged to the brand, the creator or both. UGCStars takes no commission.

Related: [Creator marketplace](https://ugcstars.com/creator-hub/glossary#creator-marketplace), [Commission](https://ugcstars.com/creator-hub/glossary#commission), [Escrow](https://ugcstars.com/creator-hub/glossary#escrow)

### Portfolio

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#portfolio

A collection of your best work that shows brands what you can make. For UGC, sample videos matter more than follower counts.

Related: [Spec ad](https://ugcstars.com/creator-hub/glossary#spec-ad), [Media kit](https://ugcstars.com/creator-hub/glossary#media-kit), [Portfolio rights](https://ugcstars.com/creator-hub/glossary#portfolio-rights)

[The UGCStars profile checklist](https://ugcstars.com/creator-hub/profile-checklist)

### Portfolio rights

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#portfolio-rights

Your right to show work you made for a brand in your own portfolio or profile. Ask for it in writing, because some contracts don’t allow it until a campaign has launched.

Related: [Portfolio](https://ugcstars.com/creator-hub/glossary#portfolio), [Copyright assignment](https://ugcstars.com/creator-hub/glossary#copyright-assignment), [Embargo](https://ugcstars.com/creator-hub/glossary#embargo)

### Post caption

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#post-caption

The text posted with a video or photo. Disclosures, hashtags and calls to action often go here.

Related: [Hashtag](https://ugcstars.com/creator-hub/glossary#hashtag), [Disclosure](https://ugcstars.com/creator-hub/glossary#disclosure), [Copywriting](https://ugcstars.com/creator-hub/glossary#copywriting)

### Posting fee

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#posting-fee

An extra charge when a brand wants you to post the video on your own account as well as deliver it. Posting turns a UGC job into influencer work.

Related: [Sponsored post](https://ugcstars.com/creator-hub/glossary#sponsored-post), [Usage fee](https://ugcstars.com/creator-hub/glossary#usage-fee), [Influencer](https://ugcstars.com/creator-hub/glossary#influencer)

### POV

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#pov

Also called point of view

Point of view: a video filmed as if the viewer is seeing through your eyes, often with an on-screen line like “POV: you finally found…”

Related: [Faceless UGC](https://ugcstars.com/creator-hub/glossary#faceless-ugc), [Text overlay](https://ugcstars.com/creator-hub/glossary#text-overlay)

### PR package

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#pr-package

A box of products, often specially packaged, that a brand sends to creators.

Related: [Gifting](https://ugcstars.com/creator-hub/glossary#gifting), [Unboxing](https://ugcstars.com/creator-hub/glossary#unboxing), [Product seeding](https://ugcstars.com/creator-hub/glossary#product-seeding)

### Problem and solution

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#problem-and-solution

Also called problem-solution

A video structure that starts with a problem the viewer recognizes and shows the product solving it.

Related: [Pain point](https://ugcstars.com/creator-hub/glossary#pain-point), [Hook](https://ugcstars.com/creator-hub/glossary#hook), [Script](https://ugcstars.com/creator-hub/glossary#script)

### Product demo

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#product-demo

Also called demo

A video that shows how a product works, step by step, often with close-ups of it in use.

Related: [Tutorial](https://ugcstars.com/creator-hub/glossary#tutorial), [Unboxing](https://ugcstars.com/creator-hub/glossary#unboxing), [B-roll](https://ugcstars.com/creator-hub/glossary#b-roll)

### Product placement

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#product-placement

Showing a product naturally inside content about something else.

Related: [Lifestyle shot](https://ugcstars.com/creator-hub/glossary#lifestyle-shot), [Native ad](https://ugcstars.com/creator-hub/glossary#native-ad)

### Product reimbursement

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#product-reimbursement

When a brand refunds what you paid to buy its product for a video instead of shipping it to you.

Related: [Gifting](https://ugcstars.com/creator-hub/glossary#gifting), [Invoice](https://ugcstars.com/creator-hub/glossary#invoice)

### Product seeding

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#product-seeding

Sending free product to many creators in the hope that some of them post about it.

Related: [Gifting](https://ugcstars.com/creator-hub/glossary#gifting), [PR package](https://ugcstars.com/creator-hub/glossary#pr-package)

### Product shot

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#product-shot

Also called packshot

A close, clear shot of the product that shows its details, label and texture.

Related: [B-roll](https://ugcstars.com/creator-hub/glossary#b-roll), [Lifestyle shot](https://ugcstars.com/creator-hub/glossary#lifestyle-shot), [Flat lay](https://ugcstars.com/creator-hub/glossary#flat-lay)

### Promo code

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#promo-code

Also called discount code

A discount code linked to you, which tracks the sales you bring in and may earn you commission.

Related: [Affiliate](https://ugcstars.com/creator-hub/glossary#affiliate), [Affiliate link](https://ugcstars.com/creator-hub/glossary#affiliate-link), [Offer](https://ugcstars.com/creator-hub/glossary#offer)

### Props

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#props

Objects used in a shot to set the scene, such as a mug or a towel. Keep them simple so the product stands out.

Related: [Product shot](https://ugcstars.com/creator-hub/glossary#product-shot), [Clean background](https://ugcstars.com/creator-hub/glossary#clean-background)

## Q

### Quote

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#quote

Your price for a specific job, broken into the video, any extras such as hooks or raw footage, and usage.

Related: [Starting rate](https://ugcstars.com/creator-hub/glossary#starting-rate), [Rate card](https://ugcstars.com/creator-hub/glossary#rate-card), [Usage fee](https://ugcstars.com/creator-hub/glossary#usage-fee), [Counteroffer](https://ugcstars.com/creator-hub/glossary#counteroffer)

[How to price your first UGC videos](https://ugcstars.com/creator-hub/pricing)

## R

### Rate card

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#rate-card

A list of your prices for videos, extras and usage, so brands can see the costs up front.

Related: [Starting rate](https://ugcstars.com/creator-hub/glossary#starting-rate), [Quote](https://ugcstars.com/creator-hub/glossary#quote), [Media kit](https://ugcstars.com/creator-hub/glossary#media-kit)

### Rate negotiation

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#rate-negotiation

Also called negotiation

Agreeing a final price with a brand. Negotiate on scope, such as fewer hooks or a shorter usage period, rather than only lowering your rate.

Related: [Quote](https://ugcstars.com/creator-hub/glossary#quote), [Counteroffer](https://ugcstars.com/creator-hub/glossary#counteroffer), [Deliverables](https://ugcstars.com/creator-hub/glossary#deliverables), [Usage period](https://ugcstars.com/creator-hub/glossary#usage-period)

### Raw footage

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#raw-footage

Also called raws

The unedited clips from your shoot. Brands often ask for them so their editors can make new versions, and creators usually charge extra for them.

Related: [Final cut](https://ugcstars.com/creator-hub/glossary#final-cut), [Source files](https://ugcstars.com/creator-hub/glossary#source-files), [B-roll](https://ugcstars.com/creator-hub/glossary#b-roll), [Upsell](https://ugcstars.com/creator-hub/glossary#upsell)

### Reach

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#reach

How many different people saw your content.

Related: [Impressions](https://ugcstars.com/creator-hub/glossary#impressions), [Frequency](https://ugcstars.com/creator-hub/glossary#frequency), [Views](https://ugcstars.com/creator-hub/glossary#views)

### Reaction video

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#reaction-video

A video of your genuine reaction to trying, seeing or tasting something for the first time.

Related: [First impressions](https://ugcstars.com/creator-hub/glossary#first-impressions), [Green screen](https://ugcstars.com/creator-hub/glossary#green-screen)

### Reference video

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#reference-video

An example a brand sends to show the style, pacing or format it wants. Use it as a guide rather than copying it.

Related: [Mood board](https://ugcstars.com/creator-hub/glossary#mood-board), [Brief](https://ugcstars.com/creator-hub/glossary#brief)

### Remix

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#remix

An Instagram Reels feature for making a video alongside or after someone else’s Reel.

Related: [Duet](https://ugcstars.com/creator-hub/glossary#duet), [Stitch](https://ugcstars.com/creator-hub/glossary#stitch), [Instagram Reels](https://ugcstars.com/creator-hub/glossary#instagram-reels)

### Renewal fee

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#renewal-fee

Also called usage extension

What a brand pays to keep using your video after the usage period ends.

Related: [Usage period](https://ugcstars.com/creator-hub/glossary#usage-period), [Usage fee](https://ugcstars.com/creator-hub/glossary#usage-fee)

### Repeat client

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#repeat-client

A brand that hires you again. Repeat work usually takes less time to win than a new client.

Related: [Retainer](https://ugcstars.com/creator-hub/glossary#retainer), [Rate card](https://ugcstars.com/creator-hub/glossary#rate-card)

### Repurposing

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#repurposing

Reusing a video in new places or formats, such as cutting a long video into short ones. Check that the usage rights cover it.

Related: [Cut-down](https://ugcstars.com/creator-hub/glossary#cut-down), [Derivative work](https://ugcstars.com/creator-hub/glossary#derivative-work), [Usage rights](https://ugcstars.com/creator-hub/glossary#usage-rights)

### Reshoot fee

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#reshoot-fee

A fee for filming a video again when the change wasn’t caused by your mistake, such as a new script after approval.

Related: [Revision](https://ugcstars.com/creator-hub/glossary#revision), [Retake](https://ugcstars.com/creator-hub/glossary#retake), [Scope creep](https://ugcstars.com/creator-hub/glossary#scope-creep)

### Resolution

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#resolution

How many pixels a video has. 1080p, which is 1080 × 1920 for vertical video, is the usual minimum for UGC, and some brands ask for 4K.

Related: [Frame rate](https://ugcstars.com/creator-hub/glossary#frame-rate), [Export settings](https://ugcstars.com/creator-hub/glossary#export-settings), [Zoom](https://ugcstars.com/creator-hub/glossary#zoom)

### Retainer

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#retainer

An ongoing agreement where a brand pays a set amount each month for a set number of videos.

Related: [Brand ambassador](https://ugcstars.com/creator-hub/glossary#brand-ambassador), [Master services agreement](https://ugcstars.com/creator-hub/glossary#master-services-agreement), [Repeat client](https://ugcstars.com/creator-hub/glossary#repeat-client)

### Retake

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#retake

Filming a shot again, often because of a mistake or a revision request. Agree in advance whether reshoots are included in your rate.

Related: [Take](https://ugcstars.com/creator-hub/glossary#take), [Reshoot fee](https://ugcstars.com/creator-hub/glossary#reshoot-fee), [Revision](https://ugcstars.com/creator-hub/glossary#revision)

### Retargeting

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#retargeting

Showing ads to people who have already visited a website or interacted with a brand.

Related: [Targeting](https://ugcstars.com/creator-hub/glossary#targeting), [Pixel](https://ugcstars.com/creator-hub/glossary#pixel), [Bottom of funnel](https://ugcstars.com/creator-hub/glossary#bottom-of-funnel)

### Review video

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#review-video

A video that gives your honest opinion of a product, often covering what you liked and what you didn’t.

Related: [Testimonial](https://ugcstars.com/creator-hub/glossary#testimonial), [Comparison video](https://ugcstars.com/creator-hub/glossary#comparison-video), [Endorsement](https://ugcstars.com/creator-hub/glossary#endorsement)

### Revision

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#revision

A change the brand asks for after seeing your video, such as a new line or a different shot.

Related: [Revision round](https://ugcstars.com/creator-hub/glossary#revision-round), [Reshoot fee](https://ugcstars.com/creator-hub/glossary#reshoot-fee), [Approval](https://ugcstars.com/creator-hub/glossary#approval)

### Revision round

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#revision-round

One set of changes requested at the same time. Most quotes include one or two rounds and charge for more.

Related: [Revision](https://ugcstars.com/creator-hub/glossary#revision), [Scope creep](https://ugcstars.com/creator-hub/glossary#scope-creep), [Quote](https://ugcstars.com/creator-hub/glossary#quote)

### Right of publicity

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#right-of-publicity

Also called personality rights

Your right to control commercial use of your name, face and voice. It is why a brand needs your permission, usually in a contract or a release, to use your likeness in ads.

Related: [Talent release](https://ugcstars.com/creator-hub/glossary#talent-release), [Digital likeness](https://ugcstars.com/creator-hub/glossary#digital-likeness), [Deepfake](https://ugcstars.com/creator-hub/glossary#deepfake)

### Ring light

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#ring-light

A circular light that sits around or behind the camera and lights your face evenly. It shows as a ring reflected in your eyes.

Related: [Key light](https://ugcstars.com/creator-hub/glossary#key-light), [Softbox](https://ugcstars.com/creator-hub/glossary#softbox)

### ROAS

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#roas

Also called return on ad spend

Return on ad spend: revenue from ads divided by what the ads cost. A ROAS of 3 means $3 in sales for every $1 spent.

Related: [Cost per acquisition](https://ugcstars.com/creator-hub/glossary#cost-per-acquisition), [KPI](https://ugcstars.com/creator-hub/glossary#kpi), [Winning ad](https://ugcstars.com/creator-hub/glossary#winning-ad)

### Room tone

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#room-tone

The natural background sound of a room. Echoey rooms sound worse on video, and soft furnishings help.

Related: [Lavalier microphone](https://ugcstars.com/creator-hub/glossary#lavalier-microphone), [Sound design](https://ugcstars.com/creator-hub/glossary#sound-design)

### Royalty-free music

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#royalty-free-music

Music you pay for once, or get for free, and can then use without paying per play. Check whether the license covers ads.

Related: [Licensed music](https://ugcstars.com/creator-hub/glossary#licensed-music), [Commercial Music Library](https://ugcstars.com/creator-hub/glossary#commercial-music-library)

### Rule of thirds

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#rule-of-thirds

A framing guide that places the subject along imaginary lines dividing the frame into thirds.

Related: [Framing](https://ugcstars.com/creator-hub/glossary#framing)

### Rush fee

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#rush-fee

An extra charge for delivering faster than your usual turnaround time.

Related: [Turnaround time](https://ugcstars.com/creator-hub/glossary#turnaround-time), [Deadline](https://ugcstars.com/creator-hub/glossary#deadline), [Seasonal content](https://ugcstars.com/creator-hub/glossary#seasonal-content)

## S

### Safe zone

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#safe-zone

Also called safe area

The middle area of a vertical video that platform buttons and captions don’t cover. Keep your face, the product and on-screen text inside it.

Related: [Aspect ratio](https://ugcstars.com/creator-hub/glossary#aspect-ratio), [Text overlay](https://ugcstars.com/creator-hub/glossary#text-overlay), [Crop](https://ugcstars.com/creator-hub/glossary#crop)

### Saves

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#saves

How many people saved a post to come back to later, which is a sign the content is useful.

Related: [Engagement](https://ugcstars.com/creator-hub/glossary#engagement), [Shares](https://ugcstars.com/creator-hub/glossary#shares)

### Scope creep

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#scope-creep

When a job grows beyond what was agreed, such as extra hooks or new scripts, without extra pay. Point back to the agreed deliverables and quote for anything new.

Related: [Deliverables](https://ugcstars.com/creator-hub/glossary#deliverables), [Change order](https://ugcstars.com/creator-hub/glossary#change-order), [Revision round](https://ugcstars.com/creator-hub/glossary#revision-round)

### Script

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#script

The words you will say in a video, written out in advance. Some brands send a script, and others ask you to write one in your own words.

Related: [Talking points](https://ugcstars.com/creator-hub/glossary#talking-points), [Hook](https://ugcstars.com/creator-hub/glossary#hook), [Call to action](https://ugcstars.com/creator-hub/glossary#call-to-action), [Teleprompter](https://ugcstars.com/creator-hub/glossary#teleprompter)

### Seasonal content

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#seasonal-content

Content tied to a time of year, such as holidays, back to school or summer. Seasonal briefs often have tight deadlines.

Related: [Evergreen content](https://ugcstars.com/creator-hub/glossary#evergreen-content), [Rush fee](https://ugcstars.com/creator-hub/glossary#rush-fee), [Content calendar](https://ugcstars.com/creator-hub/glossary#content-calendar)

### Shares

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#shares

How many times people sent a post to others or reposted it.

Related: [Engagement](https://ugcstars.com/creator-hub/glossary#engagement), [Saves](https://ugcstars.com/creator-hub/glossary#saves), [Viral](https://ugcstars.com/creator-hub/glossary#viral)

### Shipping address

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#shipping-address

Where the brand sends the product. Some creators use a PO box or a business address for privacy.

Related: [Gifting](https://ugcstars.com/creator-hub/glossary#gifting), [Personal data](https://ugcstars.com/creator-hub/glossary#personal-data), [Onboarding](https://ugcstars.com/creator-hub/glossary#onboarding)

### Short-form video

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#short-form-video

Vertical videos of up to about a minute, made for TikTok, Instagram Reels and YouTube Shorts. Most UGC is short-form.

Related: [Vertical video](https://ugcstars.com/creator-hub/glossary#vertical-video), [Instagram Reels](https://ugcstars.com/creator-hub/glossary#instagram-reels), [YouTube Shorts](https://ugcstars.com/creator-hub/glossary#youtube-shorts), [Long-form video](https://ugcstars.com/creator-hub/glossary#long-form-video)

### Shot list

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#shot-list

A list of every shot you need to film, in order. It keeps the shoot quick and makes sure nothing in the brief is missed.

Related: [Storyboard](https://ugcstars.com/creator-hub/glossary#storyboard), [B-roll](https://ugcstars.com/creator-hub/glossary#b-roll), [Brief](https://ugcstars.com/creator-hub/glossary#brief)

[Pre-shoot checklist for UGC videos](https://ugcstars.com/creator-hub/pre-shoot)

### Shotgun microphone

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#shotgun-microphone

A directional mic that mounts on or near the camera and picks up sound from the direction it points.

Related: [Lavalier microphone](https://ugcstars.com/creator-hub/glossary#lavalier-microphone), [Room tone](https://ugcstars.com/creator-hub/glossary#room-tone)

### Skit

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#skit

A short scripted scene, often funny, that shows the product in a story. Skits may need more than one person or several takes.

Related: [Script](https://ugcstars.com/creator-hub/glossary#script), [Talent release](https://ugcstars.com/creator-hub/glossary#talent-release)

### Slow motion

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#slow-motion

Footage played slower than real time. Film at a higher frame rate, such as 60 or 120 fps, so it stays smooth.

Related: [Frame rate](https://ugcstars.com/creator-hub/glossary#frame-rate)

### Snapchat Spotlight

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#snapchat-spotlight

Snapchat’s feed of short public videos.

Related: [Short-form video](https://ugcstars.com/creator-hub/glossary#short-form-video)

### Social proof

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#social-proof

Evidence that other people use and like a product, such as reviews and testimonials. UGC works partly because it is social proof.

Related: [Testimonial](https://ugcstars.com/creator-hub/glossary#testimonial), [UGC](https://ugcstars.com/creator-hub/glossary#ugc), [Review video](https://ugcstars.com/creator-hub/glossary#review-video)

### Softbox

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#softbox

A light inside a fabric box that spreads it into a soft, even glow.

Related: [Key light](https://ugcstars.com/creator-hub/glossary#key-light), [Ring light](https://ugcstars.com/creator-hub/glossary#ring-light)

### Sound design

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#sound-design

Adding and balancing sounds, such as effects, music and voice, so a video sounds finished.

Related: [ASMR](https://ugcstars.com/creator-hub/glossary#asmr), [Licensed music](https://ugcstars.com/creator-hub/glossary#licensed-music), [Room tone](https://ugcstars.com/creator-hub/glossary#room-tone)

### Source files

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#source-files

Also called project files

The working files behind an edit, such as the project file from your editing app. Few UGC deals include them, so agree in advance if a brand asks.

Related: [Raw footage](https://ugcstars.com/creator-hub/glossary#raw-footage), [Final cut](https://ugcstars.com/creator-hub/glossary#final-cut)

### Spark Ads

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#spark-ads

TikTok’s ad format that runs ads from a creator’s existing post, with the creator’s handle. The creator generates an authorization code and shares it with the brand.

Related: [Authorization code](https://ugcstars.com/creator-hub/glossary#authorization-code), [Whitelisting](https://ugcstars.com/creator-hub/glossary#whitelisting), [Partnership ads](https://ugcstars.com/creator-hub/glossary#partnership-ads)

### Spec ad

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#spec-ad

Also called spec video

A video you make without being hired, using a product you own, to show the kind of ad you can make. New creators use spec ads to build a portfolio.

Related: [Portfolio](https://ugcstars.com/creator-hub/glossary#portfolio), [Cold pitch](https://ugcstars.com/creator-hub/glossary#cold-pitch)

### Split test

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#split-test

Another name for an A/B test.

Related: [A/B test](https://ugcstars.com/creator-hub/glossary#a-b-test), [Creative testing](https://ugcstars.com/creator-hub/glossary#creative-testing)

### Sponsored post

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#sponsored-post

A post on your own account that a brand pays for. It is influencer work rather than UGC, and it needs a disclosure.

Related: [Influencer](https://ugcstars.com/creator-hub/glossary#influencer), [Disclosure](https://ugcstars.com/creator-hub/glossary#disclosure), [Posting fee](https://ugcstars.com/creator-hub/glossary#posting-fee)

### SRT file

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#srt-file

A plain text file of captions with their timings, uploaded separately from the video.

Related: [Closed captions](https://ugcstars.com/creator-hub/glossary#closed-captions), [Captions](https://ugcstars.com/creator-hub/glossary#captions)

### Starting rate

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#starting-rate

The lowest price you charge for one video with a standard edit. On UGCStars it shows on your profile, and brands can filter by it.

Related: [Quote](https://ugcstars.com/creator-hub/glossary#quote), [Rate card](https://ugcstars.com/creator-hub/glossary#rate-card), [UGC Rate Index](https://ugcstars.com/creator-hub/glossary#ugc-rate-index), [Median](https://ugcstars.com/creator-hub/glossary#median)

[How to price your first UGC videos](https://ugcstars.com/creator-hub/pricing)

### Statement of work

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#statement-of-work

Also called SOW

A document that lists the deliverables, timeline, price and terms for one job.

Related: [Deliverables](https://ugcstars.com/creator-hub/glossary#deliverables), [Master services agreement](https://ugcstars.com/creator-hub/glossary#master-services-agreement), [Change order](https://ugcstars.com/creator-hub/glossary#change-order)

### Stitch

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#stitch

A TikTok feature that adds a clip of another video to the start of yours, so you can respond to it.

Related: [Duet](https://ugcstars.com/creator-hub/glossary#duet), [Remix](https://ugcstars.com/creator-hub/glossary#remix)

### Story

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#story

Also called Stories

A short post on Instagram or Facebook that disappears after 24 hours unless it is saved as a highlight.

Related: [Short-form video](https://ugcstars.com/creator-hub/glossary#short-form-video), [Placement](https://ugcstars.com/creator-hub/glossary#placement)

### Storyboard

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#storyboard

A sketch or a set of frames that plans what each part of a video will show.

Related: [Shot list](https://ugcstars.com/creator-hub/glossary#shot-list), [Script](https://ugcstars.com/creator-hub/glossary#script)

### Storytime

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#storytime

A video in which you tell a personal story, with the product appearing naturally as part of it.

Related: [Testimonial](https://ugcstars.com/creator-hub/glossary#testimonial), [Script](https://ugcstars.com/creator-hub/glossary#script)

### Street interview

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#street-interview

Also called vox pop

A video styled as a quick interview with people in public. If you film strangers, you need their permission to use them in an ad.

Related: [Talent release](https://ugcstars.com/creator-hub/glossary#talent-release), [Location release](https://ugcstars.com/creator-hub/glossary#location-release)

### Synthetic media

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#synthetic-media

Images, video or audio created or changed by AI.

Related: [AI UGC](https://ugcstars.com/creator-hub/glossary#ai-ugc), [Deepfake](https://ugcstars.com/creator-hub/glossary#deepfake), [Content credentials](https://ugcstars.com/creator-hub/glossary#content-credentials)

## T

### Take

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#take

One recording of a shot or a line. Filming several takes gives you options in the edit.

Related: [Retake](https://ugcstars.com/creator-hub/glossary#retake), [Shot list](https://ugcstars.com/creator-hub/glossary#shot-list)

### Talent agency

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#talent-agency

A company that represents creators, finds them deals and negotiates for them, usually for a commission on what they earn.

Related: [Talent manager](https://ugcstars.com/creator-hub/glossary#talent-manager), [Agency](https://ugcstars.com/creator-hub/glossary#agency)

### Talent manager

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#talent-manager

A person who manages a creator’s brand deals and schedule, usually for a percentage of earnings.

Related: [Talent agency](https://ugcstars.com/creator-hub/glossary#talent-agency)

### Talent release

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#talent-release

Also called model release

Signed permission that lets a brand use someone’s image or voice. You need one for anyone else who appears in your video.

Related: [Minor release](https://ugcstars.com/creator-hub/glossary#minor-release), [Location release](https://ugcstars.com/creator-hub/glossary#location-release), [Right of publicity](https://ugcstars.com/creator-hub/glossary#right-of-publicity)

### Talking head

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#talking-head

A shot of you speaking straight to the camera, usually framed from the chest up.

Related: [A-roll](https://ugcstars.com/creator-hub/glossary#a-roll), [Testimonial](https://ugcstars.com/creator-hub/glossary#testimonial), [Eye line](https://ugcstars.com/creator-hub/glossary#eye-line)

### Talking points

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#talking-points

The messages a brand wants you to cover, given as notes rather than a full script, so you can say them naturally.

Related: [Script](https://ugcstars.com/creator-hub/glossary#script), [Key messages](https://ugcstars.com/creator-hub/glossary#key-messages)

### Targeting

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#targeting

Choosing who sees an ad, based on location, age, interests or behavior.

Related: [Lookalike audience](https://ugcstars.com/creator-hub/glossary#lookalike-audience), [Retargeting](https://ugcstars.com/creator-hub/glossary#retargeting), [Paid social](https://ugcstars.com/creator-hub/glossary#paid-social)

### Teleprompter

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#teleprompter

An app or device that scrolls your script near the lens, so you can read it while looking at the camera.

Related: [Script](https://ugcstars.com/creator-hub/glossary#script), [Eye line](https://ugcstars.com/creator-hub/glossary#eye-line)

### Termination clause

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#termination-clause

The part of a contract that says how either side can end it, and what is paid if they do.

Related: [Kill fee](https://ugcstars.com/creator-hub/glossary#kill-fee), [Morals clause](https://ugcstars.com/creator-hub/glossary#morals-clause), [Creator agreement](https://ugcstars.com/creator-hub/glossary#creator-agreement)

### Territory

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#territory

The countries or regions where a brand may use your video, such as the US only or worldwide.

Related: [Usage rights](https://ugcstars.com/creator-hub/glossary#usage-rights), [Usage period](https://ugcstars.com/creator-hub/glossary#usage-period)

### Testimonial

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#testimonial

A video in which you share your own experience with a product, talking to the camera. It is one of the most requested UGC formats.

Related: [Review video](https://ugcstars.com/creator-hub/glossary#review-video), [Talking head](https://ugcstars.com/creator-hub/glossary#talking-head), [Endorsement](https://ugcstars.com/creator-hub/glossary#endorsement), [Social proof](https://ugcstars.com/creator-hub/glossary#social-proof)

### Text overlay

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#text-overlay

Also called on-screen text

Words placed on top of a video, such as a headline, a key point or a price. Keep it inside the safe zone.

Related: [Captions](https://ugcstars.com/creator-hub/glossary#captions), [Safe zone](https://ugcstars.com/creator-hub/glossary#safe-zone), [Hook](https://ugcstars.com/creator-hub/glossary#hook)

### Three-point lighting

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#three-point-lighting

A standard setup that uses a key light, a fill light and a backlight.

Related: [Key light](https://ugcstars.com/creator-hub/glossary#key-light), [Fill light](https://ugcstars.com/creator-hub/glossary#fill-light), [Backlight](https://ugcstars.com/creator-hub/glossary#backlight)

### Thumb-stop rate

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#thumb-stop-rate

Also called thumb-stop ratio

How often people stop scrolling to watch an ad. It is often used to mean the same as hook rate.

Related: [Hook rate](https://ugcstars.com/creator-hub/glossary#hook-rate), [Pattern interrupt](https://ugcstars.com/creator-hub/glossary#pattern-interrupt), [Hook](https://ugcstars.com/creator-hub/glossary#hook)

### Thumbnail

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#thumbnail

Also called cover image

The still image people see before a video plays. On TikTok and Reels it is usually called the cover.

Related: [Hook](https://ugcstars.com/creator-hub/glossary#hook), [Text overlay](https://ugcstars.com/creator-hub/glossary#text-overlay)

### TikTok

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#tiktok

A short-form video app and one of the main platforms for UGC and UGC ads.

Related: [Spark Ads](https://ugcstars.com/creator-hub/glossary#spark-ads), [TikTok Shop](https://ugcstars.com/creator-hub/glossary#tiktok-shop), [TikTok One](https://ugcstars.com/creator-hub/glossary#tiktok-one), [For You page](https://ugcstars.com/creator-hub/glossary#for-you-page)

### TikTok Creative Center

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#tiktok-creative-center

TikTok’s free site that shows top ads, trending hashtags and popular sounds.

Related: [Trend](https://ugcstars.com/creator-hub/glossary#trend), [Trending sound](https://ugcstars.com/creator-hub/glossary#trending-sound), [Ad creative](https://ugcstars.com/creator-hub/glossary#ad-creative)

### TikTok One

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#tiktok-one

TikTok’s hub for brands and creators, which includes its Creator Marketplace for finding creators and running campaigns.

Related: [TikTok](https://ugcstars.com/creator-hub/glossary#tiktok), [Creator marketplace](https://ugcstars.com/creator-hub/glossary#creator-marketplace)

### TikTok Shop

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#tiktok-shop

TikTok’s in-app shopping feature, where people buy from videos, live streams and shop pages. Creators can earn commission on sales.

Related: [Affiliate](https://ugcstars.com/creator-hub/glossary#affiliate), [Live shopping](https://ugcstars.com/creator-hub/glossary#live-shopping), [TikTok](https://ugcstars.com/creator-hub/glossary#tiktok)

### Tone of voice

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#tone-of-voice

Also called brand voice

How a brand wants to sound, such as playful, calm or expert. Match it in your script and your delivery.

Related: [Brand guidelines](https://ugcstars.com/creator-hub/glossary#brand-guidelines), [Script](https://ugcstars.com/creator-hub/glossary#script)

### Top of funnel

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#top-of-funnel

Also called TOFU

Content for people who don’t know the brand yet, such as hooks that grab attention and name a problem.

Related: [Funnel](https://ugcstars.com/creator-hub/glossary#funnel), [Bottom of funnel](https://ugcstars.com/creator-hub/glossary#bottom-of-funnel), [Hook](https://ugcstars.com/creator-hub/glossary#hook)

### Trademark

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#trademark

A protected name, logo or slogan that identifies a brand. Keep other brands’ logos out of frame, because they can cause problems in a paid ad.

Related: [Intellectual property](https://ugcstars.com/creator-hub/glossary#intellectual-property), [Clean background](https://ugcstars.com/creator-hub/glossary#clean-background)

### Transformation video

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#transformation-video

A video built around a visible change, such as a cleanup or a makeover, often with a transition at the reveal.

Related: [Before and after](https://ugcstars.com/creator-hub/glossary#before-and-after), [Transition](https://ugcstars.com/creator-hub/glossary#transition)

### Transition

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#transition

The way one shot changes to the next, from a simple cut to an effect such as a swipe or a hand covering the lens.

Related: [Transformation video](https://ugcstars.com/creator-hub/glossary#transformation-video), [Jump cut](https://ugcstars.com/creator-hub/glossary#jump-cut), [J-cut and L-cut](https://ugcstars.com/creator-hub/glossary#j-cut-and-l-cut)

### Trend

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#trend

A format, sound or idea that many people use on a platform at the same time. Trends move fast, so brands want trend videos quickly.

Related: [Trending sound](https://ugcstars.com/creator-hub/glossary#trending-sound), [Turnaround time](https://ugcstars.com/creator-hub/glossary#turnaround-time), [TikTok Creative Center](https://ugcstars.com/creator-hub/glossary#tiktok-creative-center)

### Trending sound

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#trending-sound

Audio that many people are using at the moment. Popular songs often aren’t cleared for ads, so use the platform’s commercial music for paid content.

Related: [Licensed music](https://ugcstars.com/creator-hub/glossary#licensed-music), [Commercial Music Library](https://ugcstars.com/creator-hub/glossary#commercial-music-library), [Original audio](https://ugcstars.com/creator-hub/glossary#original-audio)

### Tripod

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#tripod

A three-legged stand that holds your phone steady. Many creators use a small tripod with a phone clamp.

Related: [Gimbal](https://ugcstars.com/creator-hub/glossary#gimbal)

### Turnaround time

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#turnaround-time

How long you need between receiving the product or the approved script and delivering the video.

Related: [Rush fee](https://ugcstars.com/creator-hub/glossary#rush-fee), [Deadline](https://ugcstars.com/creator-hub/glossary#deadline)

### Tutorial

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#tutorial

Also called how-to video

A how-to video that teaches viewers to do something with the product, such as a makeup look or a recipe.

Related: [Product demo](https://ugcstars.com/creator-hub/glossary#product-demo), [Explainer video](https://ugcstars.com/creator-hub/glossary#explainer-video)

## U

### UGC

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#ugc

Also called user-generated content

User-generated content: photos and videos made by real people rather than by the brand. In marketing it usually means videos that brands pay creators to make in a natural, personal style.

Related: [UGC creator](https://ugcstars.com/creator-hub/glossary#ugc-creator), [Influencer marketing](https://ugcstars.com/creator-hub/glossary#influencer-marketing), [EGC](https://ugcstars.com/creator-hub/glossary#egc), [Authenticity](https://ugcstars.com/creator-hub/glossary#authenticity)

[UGC vs influencer marketing](https://ugcstars.com/resources/ugc-vs-influencer-marketing)

### UGC agency

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#ugc-agency

An agency that supplies UGC to brands from its own network of creators.

Related: [Agency](https://ugcstars.com/creator-hub/glossary#agency), [Talent agency](https://ugcstars.com/creator-hub/glossary#talent-agency)

### UGC creator

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#ugc-creator

Someone who makes videos and photos for brands to post and run as ads. Brands hire UGC creators for the content, not the size of their audience.

Related: [UGC](https://ugcstars.com/creator-hub/glossary#ugc), [Influencer](https://ugcstars.com/creator-hub/glossary#influencer), [Content creator](https://ugcstars.com/creator-hub/glossary#content-creator), [Portfolio](https://ugcstars.com/creator-hub/glossary#portfolio)

### UGC Rate Index

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#ugc-rate-index

UGCStars’ monthly report of the median starting rate creators set on their profiles, broken down by niche, country, platform and follower count.

Related: [Starting rate](https://ugcstars.com/creator-hub/glossary#starting-rate), [Median](https://ugcstars.com/creator-hub/glossary#median)

[See the UGC Rate Index](https://ugcstars.com/rates)

### Unboxing

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#unboxing

A video of opening a product’s packaging for the first time and showing what’s inside.

Related: [First impressions](https://ugcstars.com/creator-hub/glossary#first-impressions), [Haul](https://ugcstars.com/creator-hub/glossary#haul), [PR package](https://ugcstars.com/creator-hub/glossary#pr-package)

### Unclaimed profile

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#unclaimed-profile

A UGCStars profile created from our earlier records that its creator hasn’t claimed yet. If it’s yours, claim it instead of applying again.

Related: [Listed profile](https://ugcstars.com/creator-hub/glossary#listed-profile), [Verified badge](https://ugcstars.com/creator-hub/glossary#verified-badge)

### Upsell

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#upsell

Offering extra paid options on top of a quote, such as more hooks, raw footage or a longer usage period.

Related: [Quote](https://ugcstars.com/creator-hub/glossary#quote), [Hook variation](https://ugcstars.com/creator-hub/glossary#hook-variation), [Raw footage](https://ugcstars.com/creator-hub/glossary#raw-footage)

### Usage fee

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#usage-fee

The part of a price that pays for the brand’s right to use your content, separate from the fee for making it.

Related: [Usage rights](https://ugcstars.com/creator-hub/glossary#usage-rights), [Paid usage](https://ugcstars.com/creator-hub/glossary#paid-usage), [Quote](https://ugcstars.com/creator-hub/glossary#quote)

### Usage period

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#usage-period

Also called usage term

How long a brand may use your video, such as 30 days, 6 months or 12 months. When it ends, the brand stops using the video or pays to extend it.

Related: [Usage rights](https://ugcstars.com/creator-hub/glossary#usage-rights), [Perpetual license](https://ugcstars.com/creator-hub/glossary#perpetual-license), [Renewal fee](https://ugcstars.com/creator-hub/glossary#renewal-fee)

### Usage rights

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#usage-rights

Also called licensing

Permission for a brand to use your video in agreed places for an agreed time. Organic use on the brand’s own accounts usually costs less than use in paid ads.

Related: [Paid usage](https://ugcstars.com/creator-hub/glossary#paid-usage), [Organic usage](https://ugcstars.com/creator-hub/glossary#organic-usage), [Usage period](https://ugcstars.com/creator-hub/glossary#usage-period), [Territory](https://ugcstars.com/creator-hub/glossary#territory), [Perpetual license](https://ugcstars.com/creator-hub/glossary#perpetual-license)

### UTM link

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#utm-link

Also called UTM parameters

A link with tags added to the end, so a brand can see in its analytics which post or creator sent a visitor.

Related: [Attribution](https://ugcstars.com/creator-hub/glossary#attribution), [Affiliate link](https://ugcstars.com/creator-hub/glossary#affiliate-link)

## V

### VAT

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#vat

Value added tax, a sales tax used in the UK, the EU and many other countries. If you are registered for VAT, add it to your invoices as your local rules require.

Related: [Invoice](https://ugcstars.com/creator-hub/glossary#invoice)

### Verified badge

Topic: Basics. Link: https://ugcstars.com/creator-hub/glossary#verified-badge

The badge on every listed UGCStars profile. It shows a person on our team reviewed the profile before it was listed.

Related: [Listed profile](https://ugcstars.com/creator-hub/glossary#listed-profile), [Unclaimed profile](https://ugcstars.com/creator-hub/glossary#unclaimed-profile)

[How we review creators](https://ugcstars.com/how-we-review-creators)

### Vertical video

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#vertical-video

Video filmed in portrait orientation, usually in a 9:16 aspect ratio, so it fills a phone screen.

Related: [Aspect ratio](https://ugcstars.com/creator-hub/glossary#aspect-ratio), [Short-form video](https://ugcstars.com/creator-hub/glossary#short-form-video), [Safe zone](https://ugcstars.com/creator-hub/glossary#safe-zone)

### View-through rate

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#view-through-rate

Also called VTR

The share of people who watched an ad to the end, or to a set point, out of those who saw it.

Related: [Completion rate](https://ugcstars.com/creator-hub/glossary#completion-rate), [Hold rate](https://ugcstars.com/creator-hub/glossary#hold-rate)

### Views

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#views

How many times a video was watched. Each platform counts a view differently.

Related: [Impressions](https://ugcstars.com/creator-hub/glossary#impressions), [Watch time](https://ugcstars.com/creator-hub/glossary#watch-time), [Reach](https://ugcstars.com/creator-hub/glossary#reach)

### Viral

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#viral

Spreading quickly to far more people than usual through shares and recommendations. No one can promise that a video will go viral.

Related: [Algorithm](https://ugcstars.com/creator-hub/glossary#algorithm), [Shares](https://ugcstars.com/creator-hub/glossary#shares)

### Vlog

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#vlog

A video diary that follows you through an activity or a day, filmed in a casual style.

Related: [Day in the life](https://ugcstars.com/creator-hub/glossary#day-in-the-life), [GRWM](https://ugcstars.com/creator-hub/glossary#grwm)

### Voice cloning

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#voice-cloning

Using AI to copy a real person’s voice. Don’t let a brand clone your voice unless the contract says how it will be used and paid for.

Related: [Digital likeness](https://ugcstars.com/creator-hub/glossary#digital-likeness), [AI avatar](https://ugcstars.com/creator-hub/glossary#ai-avatar), [Right of publicity](https://ugcstars.com/creator-hub/glossary#right-of-publicity)

### Voiceover

Topic: Formats and hooks. Link: https://ugcstars.com/creator-hub/glossary#voiceover

Also called VO

Narration recorded separately and played over footage. Some briefs ask for voiceover only, without your face.

Related: [Faceless UGC](https://ugcstars.com/creator-hub/glossary#faceless-ugc), [B-roll](https://ugcstars.com/creator-hub/glossary#b-roll), [Original audio](https://ugcstars.com/creator-hub/glossary#original-audio)

## W

### W-8BEN form

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#w-8ben-form

A US tax form that creators outside the US give to US clients to confirm they aren’t US taxpayers.

Related: [W-9 form](https://ugcstars.com/creator-hub/glossary#w-9-form), [Freelancer](https://ugcstars.com/creator-hub/glossary#freelancer)

### W-9 form

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#w-9-form

A US tax form a US brand may ask a US creator to fill in before paying them. Creators outside the US usually fill in a W-8BEN instead.

Related: [W-8BEN form](https://ugcstars.com/creator-hub/glossary#w-8ben-form), [Form 1099-NEC](https://ugcstars.com/creator-hub/glossary#form-1099-nec)

### Wardrobe

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#wardrobe

What you wear on camera. Briefs may ask for plain clothes with no logos, or colors that suit the brand.

Related: [Clean background](https://ugcstars.com/creator-hub/glossary#clean-background), [Brand guidelines](https://ugcstars.com/creator-hub/glossary#brand-guidelines)

### Warranty

Topic: Legal and disclosure. Link: https://ugcstars.com/creator-hub/glossary#warranty

A promise in a contract, such as that your work is original and that you have the rights to everything in it.

Related: [Indemnity](https://ugcstars.com/creator-hub/glossary#indemnity), [Licensed music](https://ugcstars.com/creator-hub/glossary#licensed-music), [Creator agreement](https://ugcstars.com/creator-hub/glossary#creator-agreement)

### Watch time

Topic: Metrics. Link: https://ugcstars.com/creator-hub/glossary#watch-time

The total or average time people spend watching a video.

Related: [Average view duration](https://ugcstars.com/creator-hub/glossary#average-view-duration), [Hold rate](https://ugcstars.com/creator-hub/glossary#hold-rate)

### Watermark

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#watermark

A logo or text placed on a video, such as the TikTok logo added when you download one. Brands usually want files without watermarks.

Related: [Clean version](https://ugcstars.com/creator-hub/glossary#clean-version), [File delivery](https://ugcstars.com/creator-hub/glossary#file-delivery)

### White balance

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#white-balance

A camera setting that makes white look white under different light. Wrong white balance makes skin and products look too blue or too orange.

Related: [Color grading](https://ugcstars.com/creator-hub/glossary#color-grading), [Exposure](https://ugcstars.com/creator-hub/glossary#exposure)

### Whitelisting

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#whitelisting

Also called creator licensing

Giving a brand access to run ads from your social account, so the ad shows your name and handle. It is priced separately from the video. Meta calls its version partnership ads, and TikTok’s is Spark Ads.

Related: [Partnership ads](https://ugcstars.com/creator-hub/glossary#partnership-ads), [Spark Ads](https://ugcstars.com/creator-hub/glossary#spark-ads), [Allowlisting](https://ugcstars.com/creator-hub/glossary#allowlisting), [Whitelisting fee](https://ugcstars.com/creator-hub/glossary#whitelisting-fee), [Ad account access](https://ugcstars.com/creator-hub/glossary#ad-account-access)

### Whitelisting fee

Topic: Deals and pricing. Link: https://ugcstars.com/creator-hub/glossary#whitelisting-fee

What a brand pays to run ads through your account, often charged per month.

Related: [Whitelisting](https://ugcstars.com/creator-hub/glossary#whitelisting), [Usage fee](https://ugcstars.com/creator-hub/glossary#usage-fee)

### Winning ad

Topic: Paid ads. Link: https://ugcstars.com/creator-hub/glossary#winning-ad

Also called winner

An ad that performs better than the others in a test. Brands often ask the creator behind it for more videos in the same style.

Related: [Creative testing](https://ugcstars.com/creator-hub/glossary#creative-testing), [Iteration](https://ugcstars.com/creator-hub/glossary#iteration), [ROAS](https://ugcstars.com/creator-hub/glossary#roas)

### Work for hire

Topic: Rights and licensing. Link: https://ugcstars.com/creator-hub/glossary#work-for-hire

A US legal term for work that belongs to the client from the moment it is made. Some brand contracts use it for UGC, which means you don’t own the videos you deliver.

Related: [Copyright assignment](https://ugcstars.com/creator-hub/glossary#copyright-assignment), [Copyright](https://ugcstars.com/creator-hub/glossary#copyright)

## X

### X

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#x

Also called Twitter

The social platform formerly called Twitter, where brands can run video ads and creators can post short videos.

Related: [Paid social](https://ugcstars.com/creator-hub/glossary#paid-social)

## Y

### YouTube BrandConnect

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#youtube-brandconnect

YouTube’s program that connects brands with creators for sponsored content.

Related: [YouTube Shorts](https://ugcstars.com/creator-hub/glossary#youtube-shorts), [Sponsored post](https://ugcstars.com/creator-hub/glossary#sponsored-post)

### YouTube Shorts

Topic: Platforms. Link: https://ugcstars.com/creator-hub/glossary#youtube-shorts

YouTube’s short-form vertical video format.

Related: [Short-form video](https://ugcstars.com/creator-hub/glossary#short-form-video), [YouTube BrandConnect](https://ugcstars.com/creator-hub/glossary#youtube-brandconnect)

## Z

### Zoom

Topic: Filming and editing. Link: https://ugcstars.com/creator-hub/glossary#zoom

Also called digital zoom

Zooming in on a phone often crops the image and lowers its quality. Move the phone closer instead, or switch to the phone’s other lens if it has one.

Related: [Resolution](https://ugcstars.com/creator-hub/glossary#resolution), [Framing](https://ugcstars.com/creator-hub/glossary#framing)

## Missing a term?

Tell us the word and where you saw it, and we’ll look at adding it. [Suggest a term](https://ugcstars.com/contact).