{ "dataset": "UGC Rate Index", "title": "UGC Rate Index, live figures of 17 October 2026", "status": "live", "edition": null, "published": null, "snapshot_date": "2026-10-17", "url": "https://ugcstars.com/rates", "method": "https://ugcstars.com/rates/methodology", "measures": "Starting rate per video with a standard edit, set by creators on their listed UGCStars profiles, in US dollars.", "currency": "USD", "exchange_rates": { "source": "European Central Bank reference rates", "date": "2026-10-16", "usd_per_unit": { "USD": 1, "EUR": 1.1253024250267258, "GBP": 1.3335289175745777, "CAD": 0.706164818868724, "AUD": 0.6958942240779401, "MXN": 0.054396605651807324 } }, "calculation": "Medians and percentiles with linear interpolation (PERCENTILE.INC), rounded to the nearest $5. Groups with fewer than 20 rates have null figures.", "minimum_rates_per_group": 20, "license": { "name": "CC BY 4.0", "url": "https://creativecommons.org/licenses/by/4.0/", "credit": "UGCStars Rate Index" }, "citation": "Source: UGCStars Rate Index, figures as of 17 October 2026. https://ugcstars.com/rates", "listed_profiles": 1283, "profiles_counted": 1283, "all_creators": { "rates_count": 890, "median_rate_usd": 150, "p25_rate_usd": 120, "p75_rate_usd": 200, "p10_rate_usd": 80, "p90_rate_usd": 250 }, "rate_bands": [ { "band": "Under $100", "rates_count": 115, "share_pct": 12.9 }, { "band": "$100–199", "rates_count": 454, "share_pct": 51 }, { "band": "$200–349", "rates_count": 283, "share_pct": 31.8 }, { "band": "$350–499", "rates_count": 28, "share_pct": 3.1 }, { "band": "$500+", "rates_count": 10, "share_pct": 1.1 } ], "by_niche": [ { "niche": "Beauty", "rates_count": 813, "median_rate_usd": 150, "p25_rate_usd": 120, "p75_rate_usd": 200, "p10_rate_usd": 80, "p90_rate_usd": 250 }, { "niche": "Skincare", "rates_count": 806, "median_rate_usd": 150, "p25_rate_usd": 120, "p75_rate_usd": 200, "p10_rate_usd": 80, "p90_rate_usd": 250 }, { "niche": "Makeup", "rates_count": 763, "median_rate_usd": 150, "p25_rate_usd": 110, "p75_rate_usd": 200, "p10_rate_usd": 80, "p90_rate_usd": 250 }, { "niche": "Fashion", "rates_count": 819, "median_rate_usd": 150, "p25_rate_usd": 120, "p75_rate_usd": 200, "p10_rate_usd": 80, "p90_rate_usd": 250 }, { "niche": "Fitness", "rates_count": 834, "median_rate_usd": 150, "p25_rate_usd": 120, "p75_rate_usd": 200, "p10_rate_usd": 80, "p90_rate_usd": 250 }, { "niche": "Food", "rates_count": 752, "median_rate_usd": 150, "p25_rate_usd": 125, "p75_rate_usd": 200, "p10_rate_usd": 80, "p90_rate_usd": 250 }, { "niche": "Travel", "rates_count": 652, "median_rate_usd": 150, "p25_rate_usd": 125, "p75_rate_usd": 200, "p10_rate_usd": 90, "p90_rate_usd": 250 }, { "niche": "Technology", "rates_count": 542, "median_rate_usd": 150, "p25_rate_usd": 130, "p75_rate_usd": 200, "p10_rate_usd": 90, "p90_rate_usd": 250 }, { "niche": "Gaming", "rates_count": 157, "median_rate_usd": 150, "p25_rate_usd": 120, "p75_rate_usd": 200, "p10_rate_usd": 75, "p90_rate_usd": 250 }, { "niche": "Lifestyle", "rates_count": 858, "median_rate_usd": 150, "p25_rate_usd": 120, "p75_rate_usd": 200, "p10_rate_usd": 80, "p90_rate_usd": 250 }, { "niche": "Business", "rates_count": 499, "median_rate_usd": 150, "p25_rate_usd": 130, "p75_rate_usd": 200, "p10_rate_usd": 85, "p90_rate_usd": 250 }, { "niche": "Parenting", "rates_count": 202, "median_rate_usd": 150, "p25_rate_usd": 125, "p75_rate_usd": 200, "p10_rate_usd": 75, "p90_rate_usd": 250 }, { "niche": "Pets", "rates_count": 394, "median_rate_usd": 150, "p25_rate_usd": 125, "p75_rate_usd": 200, "p10_rate_usd": 75, "p90_rate_usd": 250 }, { "niche": "Other", "rates_count": 261, "median_rate_usd": 160, "p25_rate_usd": 150, "p75_rate_usd": 200, "p10_rate_usd": 100, "p90_rate_usd": 300 } ], "by_country": [ { "country": "Albania", "rates_count": 3, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Argentina", "rates_count": 2, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Australia", "rates_count": 19, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Austria", "rates_count": 3, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Belgium", "rates_count": 2, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Brazil", "rates_count": 2, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Bulgaria", "rates_count": 2, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Canada", "rates_count": 102, "median_rate_usd": 150, "p25_rate_usd": 115, "p75_rate_usd": 200, "p10_rate_usd": 80, "p90_rate_usd": 250 }, { "country": "Chile", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Colombia", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Cyprus", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Czech Republic", "rates_count": 2, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Denmark", "rates_count": 4, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Egypt", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Finland", "rates_count": 3, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "France", "rates_count": 9, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Germany", "rates_count": 16, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Greece", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Hungary", "rates_count": 6, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "India", "rates_count": 2, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Indonesia", "rates_count": 3, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Ireland", "rates_count": 3, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Israel", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Italy", "rates_count": 19, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Japan", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Lithuania", "rates_count": 3, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Malta", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Mexico", "rates_count": 3, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Moldova", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Morocco", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Netherlands", "rates_count": 12, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "New Zealand", "rates_count": 2, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Nigeria", "rates_count": 2, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Peru", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Poland", "rates_count": 5, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Portugal", "rates_count": 8, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Romania", "rates_count": 4, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Slovenia", "rates_count": 2, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "South Africa", "rates_count": 3, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "South Korea", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Spain", "rates_count": 8, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Sri Lanka", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Sweden", "rates_count": 2, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Tanzania", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Thailand", "rates_count": 2, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Turkey", "rates_count": 2, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "Ukraine", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "country": "United Kingdom", "rates_count": 94, "median_rate_usd": 170, "p25_rate_usd": 130, "p75_rate_usd": 200, "p10_rate_usd": 85, "p90_rate_usd": 245 }, { "country": "United States", "rates_count": 521, "median_rate_usd": 150, "p25_rate_usd": 150, "p75_rate_usd": 200, "p10_rate_usd": 100, "p90_rate_usd": 300 } ], "by_platform": [ { "platform": "TikTok", "rates_count": 803, "median_rate_usd": 150, "p25_rate_usd": 120, "p75_rate_usd": 200, "p10_rate_usd": 80, "p90_rate_usd": 250 }, { "platform": "Instagram", "rates_count": 838, "median_rate_usd": 150, "p25_rate_usd": 120, "p75_rate_usd": 200, "p10_rate_usd": 80, "p90_rate_usd": 250 }, { "platform": "YouTube", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "platform": "X", "rates_count": 687, "median_rate_usd": 150, "p25_rate_usd": 130, "p75_rate_usd": 200, "p10_rate_usd": 100, "p90_rate_usd": 250 } ], "by_follower_count": [ { "followers_largest_account": "Under 10K", "rates_count": 632, "median_rate_usd": 150, "p25_rate_usd": 110, "p75_rate_usd": 200, "p10_rate_usd": 80, "p90_rate_usd": 250 }, { "followers_largest_account": "10K–50K", "rates_count": 176, "median_rate_usd": 160, "p25_rate_usd": 125, "p75_rate_usd": 200, "p10_rate_usd": 85, "p90_rate_usd": 300 }, { "followers_largest_account": "50K–250K", "rates_count": 45, "median_rate_usd": 200, "p25_rate_usd": 150, "p75_rate_usd": 250, "p10_rate_usd": 90, "p90_rate_usd": 350 }, { "followers_largest_account": "250K+", "rates_count": 18, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null } ], "by_content_type": [ { "content_type": "Product Reviews", "rates_count": 759, "median_rate_usd": 150, "p25_rate_usd": 110, "p75_rate_usd": 200, "p10_rate_usd": 80, "p90_rate_usd": 250 }, { "content_type": "Unboxing", "rates_count": 590, "median_rate_usd": 150, "p25_rate_usd": 110, "p75_rate_usd": 200, "p10_rate_usd": 80, "p90_rate_usd": 250 }, { "content_type": "Testimonials", "rates_count": 0, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "content_type": "Tutorials", "rates_count": 0, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "content_type": "Product Demos", "rates_count": 0, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "content_type": "Vlogs", "rates_count": 394, "median_rate_usd": 160, "p25_rate_usd": 130, "p75_rate_usd": 200, "p10_rate_usd": 85, "p90_rate_usd": 265 }, { "content_type": "Photography", "rates_count": 715, "median_rate_usd": 150, "p25_rate_usd": 125, "p75_rate_usd": 200, "p10_rate_usd": 80, "p90_rate_usd": 250 }, { "content_type": "Voiceovers", "rates_count": 1, "median_rate_usd": null, "p25_rate_usd": null, "p75_rate_usd": null, "p10_rate_usd": null, "p90_rate_usd": null }, { "content_type": "Other", "rates_count": 183, "median_rate_usd": 150, "p25_rate_usd": 100, "p75_rate_usd": 200, "p10_rate_usd": 75, "p90_rate_usd": 300 } ], "corrections": [] }