{
  "dataset": "UGCStars database stats",
  "as_of": "2026-10-17",
  "url": "https://ugcstars.com/stats",
  "source": "Listed creator profiles in the UGCStars database, including imported profiles not yet claimed. Updated daily.",
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "UGCStars"
  },
  "note": "Groups under 10 creators in skin type, pets and kids are not shown (null).",
  "key_figures": {
    "listed_creators": 1283,
    "countries": 55,
    "languages": 25,
    "new_this_month": 2,
    "median_starting_rate_usd": 150,
    "median_starting_rate_rates_count": 890,
    "with_3_plus_verified_samples_pct": 0.1
  },
  "growth_last_12_months": [
    {
      "month": "Nov 2025",
      "listed_creators_at_end": 1257,
      "added": 0
    },
    {
      "month": "Dec 2025",
      "listed_creators_at_end": 1257,
      "added": 0
    },
    {
      "month": "Jan 2026",
      "listed_creators_at_end": 1257,
      "added": 0
    },
    {
      "month": "Feb 2026",
      "listed_creators_at_end": 1257,
      "added": 0
    },
    {
      "month": "Mar 2026",
      "listed_creators_at_end": 1278,
      "added": 21
    },
    {
      "month": "Apr 2026",
      "listed_creators_at_end": 1281,
      "added": 3
    },
    {
      "month": "May 2026",
      "listed_creators_at_end": 1281,
      "added": 0
    },
    {
      "month": "Jun 2026",
      "listed_creators_at_end": 1281,
      "added": 0
    },
    {
      "month": "Jul 2026",
      "listed_creators_at_end": 1281,
      "added": 0
    },
    {
      "month": "Aug 2026",
      "listed_creators_at_end": 1281,
      "added": 0
    },
    {
      "month": "Sep 2026",
      "listed_creators_at_end": 1281,
      "added": 0
    },
    {
      "month": "Oct 2026",
      "listed_creators_at_end": 1283,
      "added": 2
    }
  ],
  "country": {
    "base": "listed creators",
    "base_creators": 1283,
    "more_than_one_per_creator": false,
    "rows": [
      {
        "group": "United States",
        "creators_count": 752,
        "share_pct": 58.6
      },
      {
        "group": "United Kingdom",
        "creators_count": 137,
        "share_pct": 10.7
      },
      {
        "group": "Canada",
        "creators_count": 131,
        "share_pct": 10.2
      },
      {
        "group": "Italy",
        "creators_count": 31,
        "share_pct": 2.4
      },
      {
        "group": "Australia",
        "creators_count": 28,
        "share_pct": 2.2
      },
      {
        "group": "Germany",
        "creators_count": 21,
        "share_pct": 1.6
      },
      {
        "group": "Netherlands",
        "creators_count": 21,
        "share_pct": 1.6
      },
      {
        "group": "Spain",
        "creators_count": 15,
        "share_pct": 1.2
      },
      {
        "group": "France",
        "creators_count": 11,
        "share_pct": 0.9
      },
      {
        "group": "Portugal",
        "creators_count": 10,
        "share_pct": 0.8
      },
      {
        "group": "45 other countries",
        "creators_count": 126,
        "share_pct": 9.8
      }
    ]
  },
  "language": {
    "base": "listed creators",
    "base_creators": 1283,
    "more_than_one_per_creator": true,
    "rows": [
      {
        "group": "English",
        "creators_count": 1270,
        "share_pct": 99
      },
      {
        "group": "Spanish",
        "creators_count": 169,
        "share_pct": 13.2
      },
      {
        "group": "French",
        "creators_count": 62,
        "share_pct": 4.8
      },
      {
        "group": "Italian",
        "creators_count": 44,
        "share_pct": 3.4
      },
      {
        "group": "Russian",
        "creators_count": 42,
        "share_pct": 3.3
      },
      {
        "group": "Portuguese",
        "creators_count": 39,
        "share_pct": 3
      },
      {
        "group": "German",
        "creators_count": 37,
        "share_pct": 2.9
      },
      {
        "group": "18 others",
        "creators_count": 169,
        "share_pct": 13.2
      }
    ]
  },
  "niche": {
    "base": "listed creators",
    "base_creators": 1283,
    "more_than_one_per_creator": true,
    "rows": [
      {
        "group": "Lifestyle",
        "creators_count": 1233,
        "share_pct": 96.1
      },
      {
        "group": "Fitness",
        "creators_count": 1189,
        "share_pct": 92.7
      },
      {
        "group": "Beauty",
        "creators_count": 1182,
        "share_pct": 92.1
      },
      {
        "group": "Fashion",
        "creators_count": 1181,
        "share_pct": 92
      },
      {
        "group": "Skincare",
        "creators_count": 1171,
        "share_pct": 91.3
      },
      {
        "group": "Makeup",
        "creators_count": 1105,
        "share_pct": 86.1
      },
      {
        "group": "Food",
        "creators_count": 1072,
        "share_pct": 83.6
      },
      {
        "group": "Travel",
        "creators_count": 926,
        "share_pct": 72.2
      },
      {
        "group": "Technology",
        "creators_count": 738,
        "share_pct": 57.5
      },
      {
        "group": "Business",
        "creators_count": 689,
        "share_pct": 53.7
      },
      {
        "group": "Pets",
        "creators_count": 555,
        "share_pct": 43.3
      },
      {
        "group": "Other",
        "creators_count": 357,
        "share_pct": 27.8
      },
      {
        "group": "Parenting",
        "creators_count": 278,
        "share_pct": 21.7
      },
      {
        "group": "Gaming",
        "creators_count": 205,
        "share_pct": 16
      }
    ]
  },
  "content_type": {
    "base": "listed creators",
    "base_creators": 1283,
    "more_than_one_per_creator": true,
    "rows": [
      {
        "group": "Product Reviews",
        "creators_count": 1059,
        "share_pct": 82.5
      },
      {
        "group": "Photography",
        "creators_count": 1035,
        "share_pct": 80.7
      },
      {
        "group": "Unboxing",
        "creators_count": 844,
        "share_pct": 65.8
      },
      {
        "group": "Vlogs",
        "creators_count": 584,
        "share_pct": 45.5
      },
      {
        "group": "Other",
        "creators_count": 262,
        "share_pct": 20.4
      },
      {
        "group": "Voiceovers",
        "creators_count": 1,
        "share_pct": 0.1
      }
    ]
  },
  "age_range": {
    "base": "listed creators who gave a birth year",
    "base_creators": 1282,
    "more_than_one_per_creator": false,
    "rows": [
      {
        "group": "18–24",
        "creators_count": 159,
        "share_pct": 12.4
      },
      {
        "group": "25–34",
        "creators_count": 809,
        "share_pct": 63.1
      },
      {
        "group": "35–44",
        "creators_count": 239,
        "share_pct": 18.6
      },
      {
        "group": "45+",
        "creators_count": 75,
        "share_pct": 5.9
      }
    ]
  },
  "gender": {
    "base": "listed creators who gave a gender",
    "base_creators": 1282,
    "more_than_one_per_creator": false,
    "rows": [
      {
        "group": "Female",
        "creators_count": 1185,
        "share_pct": 92.4
      },
      {
        "group": "Male",
        "creators_count": 97,
        "share_pct": 7.6
      }
    ]
  },
  "platform": {
    "base": "listed creators",
    "base_creators": 1283,
    "more_than_one_per_creator": true,
    "rows": [
      {
        "group": "TikTok",
        "creators_count": 1160,
        "share_pct": 90.4
      },
      {
        "group": "Instagram",
        "creators_count": 1203,
        "share_pct": 93.8
      },
      {
        "group": "YouTube",
        "creators_count": 1,
        "share_pct": 0.1
      },
      {
        "group": "X",
        "creators_count": 1005,
        "share_pct": 78.3
      }
    ]
  },
  "followers_largest_account": {
    "base": "listed creators with a follower count",
    "base_creators": 1257,
    "more_than_one_per_creator": false,
    "rows": [
      {
        "group": "<1K",
        "creators_count": 258,
        "share_pct": 20.5
      },
      {
        "group": "1K–10K",
        "creators_count": 632,
        "share_pct": 50.3
      },
      {
        "group": "10K–50K",
        "creators_count": 268,
        "share_pct": 21.3
      },
      {
        "group": "50K–250K",
        "creators_count": 74,
        "share_pct": 5.9
      },
      {
        "group": "250K+",
        "creators_count": 25,
        "share_pct": 2
      }
    ]
  },
  "starting_rate_usd": {
    "base": "listed creators with a starting rate",
    "base_creators": 890,
    "more_than_one_per_creator": false,
    "rows": [
      {
        "group": "<$100",
        "creators_count": 115,
        "share_pct": 12.9
      },
      {
        "group": "$100–199",
        "creators_count": 454,
        "share_pct": 51
      },
      {
        "group": "$200–349",
        "creators_count": 283,
        "share_pct": 31.8
      },
      {
        "group": "$350–499",
        "creators_count": 28,
        "share_pct": 3.1
      },
      {
        "group": "$500+",
        "creators_count": 10,
        "share_pct": 1.1
      }
    ]
  },
  "skin_type": {
    "base": "listed creators",
    "base_creators": 1283,
    "more_than_one_per_creator": true,
    "rows": [
      {
        "group": "Dry",
        "creators_count": 271,
        "share_pct": 21.1
      },
      {
        "group": "Oily",
        "creators_count": 232,
        "share_pct": 18.1
      },
      {
        "group": "Sensitive",
        "creators_count": 265,
        "share_pct": 20.7
      },
      {
        "group": "Normal",
        "creators_count": 415,
        "share_pct": 32.3
      },
      {
        "group": "Acne-prone",
        "creators_count": 100,
        "share_pct": 7.8
      }
    ]
  },
  "pets": {
    "base": "listed creators",
    "base_creators": 1283,
    "more_than_one_per_creator": true,
    "rows": [
      {
        "group": "Dog owners",
        "creators_count": 570,
        "share_pct": 44.4
      },
      {
        "group": "Cat owners",
        "creators_count": 318,
        "share_pct": 24.8
      },
      {
        "group": "Other pets",
        "creators_count": 53,
        "share_pct": 4.1
      }
    ]
  },
  "kids": {
    "base": "listed creators",
    "base_creators": 1283,
    "more_than_one_per_creator": true,
    "rows": [
      {
        "group": "Parents",
        "creators_count": 360,
        "share_pct": 28.1
      },
      {
        "group": "More than one kid",
        "creators_count": 197,
        "share_pct": 15.4
      },
      {
        "group": "Expecting",
        "creators_count": null,
        "share_pct": null
      }
    ]
  },
  "quality": {
    "reviewed_before_listing_pct": 100,
    "updated_last_6_months_pct": 0.2,
    "updated_last_6_months_count": 2,
    "with_3_plus_verified_samples_pct": 0.1,
    "with_3_plus_verified_samples_count": 1,
    "median_review_days": null,
    "decisions_counted": 1
  }
}