{
  "dataset": "UGC Trends",
  "title": "UGC trends November 2026",
  "edition": "2026-11",
  "published": "2026-11-01T06:07:20.138Z",
  "researched": "2026-11-01",
  "url": "https://ugcstars.com/trends/2026-11",
  "source": "Product categories researched each month from public sources (search interest, industry reports, news), each with its source links, checked when published. Creator counts and on-site activity from UGCStars.",
  "measures": "Rising product categories ranked by the strength of the evidence, each mapped to a UGCStars niche, with the listed creators in that niche.",
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "UGCStars UGC Trends"
  },
  "summary": "November is the run-up to Black Friday, and shoppers are planning gifts and outfits early on social video while watching prices closely. Jewelry, holiday outfits and value-led Thanksgiving meals stood out, with livestream shopping, collectibles, experience gifts and seasonal nail looks close behind.",
  "trends": [
    {
      "rank": 1,
      "rank_change": null,
      "trend": "Jewelry and gold gifts",
      "niche": "Fashion",
      "why": "Searches for gold jewelry and statement rings jumped on TikTok ahead of gifting season, so jewelry brands want try-on and gift-reveal videos that show pieces up close.",
      "content_types": [
        "Product Reviews",
        "Unboxing",
        "Photography",
        "Product Demos"
      ],
      "creators_on_ugcstars": 1165,
      "article": "https://ugcstars.com/trends/jewelry-ugc-creators",
      "evidence": [
        {
          "text": "US TikTok searches for \"gold jewelry\" jumped 1,134% and \"opal rings\" rose 825% in September month over month, TikTok said.",
          "source": "TikTok Newsroom",
          "url": "https://newsroom.tiktok.com/whats-shaping-the-holiday-season-on-tiktok-shop?lang=en",
          "date": "2026-10-14"
        },
        {
          "text": "22% of U.S. TikTok users expect to buy accessories, including jewelry, this Black Friday and Cyber Monday.",
          "source": "TikTok Newsroom",
          "url": "https://newsroom.tiktok.com/whats-shaping-the-holiday-season-on-tiktok-shop?lang=en",
          "date": "2026-10-14"
        },
        {
          "text": "Sales for single IGA certified lab diamonds on TikTok Shop more than quadrupled from May to September.",
          "source": "TikTok Newsroom",
          "url": "https://newsroom.tiktok.com/whats-shaping-the-holiday-season-on-tiktok-shop?lang=en",
          "date": "2026-10-14"
        }
      ]
    },
    {
      "rank": 2,
      "rank_change": null,
      "trend": "Holiday outfits and Christmas pajamas",
      "niche": "Fashion",
      "why": "Shoppers are planning what to wear for the season early and clothing tops wish lists, so fashion brands want try-ons of party looks, matching pajamas and cozy layers.",
      "content_types": [
        "Product Reviews",
        "Vlogs",
        "Photography",
        "Unboxing"
      ],
      "creators_on_ugcstars": 1165,
      "article": "https://ugcstars.com/trends/holiday-outfit-ugc-videos",
      "evidence": [
        {
          "text": "#christmaspajamas content spiked 297% month-over-month (August to September) on TikTok, and womenswear is a third of TikTok Shop fashion sales this year.",
          "source": "TikTok Newsroom",
          "url": "https://newsroom.tiktok.com/whats-shaping-the-holiday-season-on-tiktok-shop?lang=en",
          "date": "2026-10-14"
        },
        {
          "text": "44% of consumers would like to receive clothing this holiday season, second only to gift cards at 47%, in NRF's annual survey.",
          "source": "National Retail Federation",
          "url": "https://nrf.com/media-center/press-releases/affordability-shapes-winter-holiday-shopping-according-to-nrf-holiday-survey",
          "date": "2026-10-20"
        },
        {
          "text": "In TikTok Shop US estimates for 12 to 18 October, Menswear & Underwear grew fastest, up 24.9%, and Women's Tops rose 19.9%.",
          "source": "TokConnect",
          "url": "https://tokconnect.com/trends/tiktok-shop/report/",
          "date": "2026-10-20"
        }
      ]
    },
    {
      "rank": 3,
      "rank_change": null,
      "trend": "Budget Thanksgiving meals",
      "niche": "Food",
      "why": "Hosts are reworking Thanksgiving shopping lists around price while keeping the full meal, so food brands want budget recipes, store brand swaps and make-ahead plans.",
      "content_types": [
        "Tutorials",
        "Product Reviews",
        "Voiceovers",
        "Vlogs"
      ],
      "creators_on_ugcstars": 1065,
      "article": "https://ugcstars.com/trends/thanksgiving-food-ugc-videos",
      "evidence": [
        {
          "text": "Food prices are changing how 77 percent of U.S. Thanksgiving hosts and guests build their shopping lists, and forty-six percent of respondents plan to buy more store brands, per NIQ.",
          "source": "The Shelby Report (NIQ data)",
          "url": "https://theshelbyreport.com/2026/10/21/niq-thanksgiving-shoppers-rework-their-lists-not-traditions/",
          "date": "2026-10-21"
        },
        {
          "text": "Among Wegmans customers planning to host, 87 percent are concerned about the cost of food and ingredients, while 72 percent say high quality matters more than the lowest price.",
          "source": "Wegmans",
          "url": "https://www.wegmans.com/news-media/press-releases/wegmans-previews-thanksgiving-meal-for-less-than-5-per-person",
          "date": "2026-10-19"
        },
        {
          "text": "Aldi and Lidl introduced Thanksgiving bundles that feed 10 people for under $40, followed by Wegmans, Schnucks, Winn-Dixie and Price Rite meal deals.",
          "source": "Grocery Dive",
          "url": "https://finance.yahoo.com/economy/articles/grocers-dish-under-40-thanksgiving-144806868.html",
          "date": "2026-10-23"
        }
      ]
    },
    {
      "rank": 4,
      "rank_change": null,
      "trend": "Livestream shopping for Black Friday",
      "niche": "Business",
      "why": "TikTok Shop runs its Black Friday campaign through November with livestreams at the center, so brands need creators who can demo products live and answer questions.",
      "content_types": [
        "Product Demos",
        "Product Reviews",
        "Tutorials"
      ],
      "creators_on_ugcstars": 663,
      "article": null,
      "evidence": [
        {
          "text": "Black Friday and Cyber Monday run on TikTok Shop from November 11 to November 30, and US LIVE Shopping sales more than doubled in the first half of 2026, year-over-year.",
          "source": "TikTok Newsroom",
          "url": "https://newsroom.tiktok.com/whats-shaping-the-holiday-season-on-tiktok-shop?lang=en",
          "date": "2026-10-14"
        },
        {
          "text": "During the 2025 Black Friday and Cyber Monday weekend, sellers hosting livestreams on TikTok Shop saw 84% year-over-year sales growth across more than 760,000 sessions.",
          "source": "TikTok Newsroom",
          "url": "https://newsroom.tiktok.com/whats-shaping-the-holiday-season-on-tiktok-shop?lang=en",
          "date": "2026-10-14"
        },
        {
          "text": "A $99 press-on nail listing was the #2 TikTok Shop US product for 13 to 18 October and made 70.3% of its 30-day revenue on LIVE, per TokConnect estimates.",
          "source": "TokConnect",
          "url": "https://tokconnect.com/trends/tiktok-shop/report/",
          "date": "2026-10-20"
        }
      ]
    },
    {
      "rank": 5,
      "rank_change": null,
      "trend": "Collectibles and squishy toys",
      "niche": "Lifestyle",
      "why": "Collectibles from trading cards to squishy toys are selling fast on social shops as gifts, so brands want unboxing and pack-opening videos that capture the hunt.",
      "content_types": [
        "Unboxing",
        "Product Reviews",
        "Vlogs"
      ],
      "creators_on_ugcstars": 1228,
      "article": null,
      "evidence": [
        {
          "text": "Collectibles category sales on TikTok Shop have grown 230% year-over-year in October, and searches for \"squishy toys\" in September rose 149% month over month.",
          "source": "TikTok Newsroom",
          "url": "https://newsroom.tiktok.com/whats-shaping-the-holiday-season-on-tiktok-shop?lang=en",
          "date": "2026-10-14"
        }
      ]
    },
    {
      "rank": 6,
      "rank_change": null,
      "trend": "Experience gifts",
      "niche": "Travel",
      "why": "More shoppers plan to give experiences this holiday, led by younger buyers, so travel and leisure brands want creators to show trips, stays and outings as gifts.",
      "content_types": [
        "Vlogs",
        "Testimonials",
        "Photography"
      ],
      "creators_on_ugcstars": 919,
      "article": null,
      "evidence": [
        {
          "text": "27% of holiday shoppers plan to give an experiential gift, up from 19% five years ago, with Gen Z helping drive the category to a new high.",
          "source": "National Retail Federation",
          "url": "https://nrf.com/blog/2026-holiday-shopping-trends-what-consumers-are-planning",
          "date": "2026-10-28"
        }
      ]
    },
    {
      "rank": 7,
      "rank_change": null,
      "trend": "Fall and holiday nail looks",
      "niche": "Beauty",
      "why": "Searches for seasonal nail ideas surged and press-on sets are selling on social shops, so nail brands want at-home application and holiday look tutorials.",
      "content_types": [
        "Tutorials",
        "Product Reviews",
        "Product Demos"
      ],
      "creators_on_ugcstars": 1178,
      "article": null,
      "evidence": [
        {
          "text": "TikTok searches for \"fall nails inspo\" increased 251% and \"fall nails\" grew 333% month-over-month (August to September).",
          "source": "TikTok Newsroom",
          "url": "https://newsroom.tiktok.com/whats-shaping-the-holiday-season-on-tiktok-shop?lang=en",
          "date": "2026-10-14"
        },
        {
          "text": "Handmade press-on nails sold an estimated $1.1M on TikTok Shop US from 13 to 18 October, the #2 product that week.",
          "source": "TokConnect",
          "url": "https://tokconnect.com/trends/tiktok-shop/report/",
          "date": "2026-10-20"
        }
      ]
    }
  ],
  "on_ugcstars": {
    "period": {
      "start": "2026-10-02",
      "end_exclusive": "2026-11-01",
      "label": "2 October – 31 October 2026"
    },
    "compared_with": {
      "start": "2026-09-02",
      "end_exclusive": "2026-10-02",
      "label": "2 September – 1 October 2026"
    },
    "totals": {
      "searches": 25072,
      "casting_calls": 6,
      "creator_contacts": 40
    },
    "niches": [
      {
        "rank": 1,
        "niche": "Beauty",
        "demand_growth_pct": null,
        "searches": 2304,
        "casting_calls": 0,
        "creator_contacts": 33,
        "small_sample": false
      },
      {
        "rank": 2,
        "niche": "Lifestyle",
        "demand_growth_pct": null,
        "searches": 1974,
        "casting_calls": 3,
        "creator_contacts": 36,
        "small_sample": false
      },
      {
        "rank": 3,
        "niche": "Skincare",
        "demand_growth_pct": null,
        "searches": 1966,
        "casting_calls": 0,
        "creator_contacts": 34,
        "small_sample": false
      },
      {
        "rank": 4,
        "niche": "Makeup",
        "demand_growth_pct": null,
        "searches": 1892,
        "casting_calls": 0,
        "creator_contacts": 30,
        "small_sample": false
      },
      {
        "rank": 5,
        "niche": "Fashion",
        "demand_growth_pct": null,
        "searches": 1865,
        "casting_calls": 1,
        "creator_contacts": 33,
        "small_sample": false
      },
      {
        "rank": 6,
        "niche": "Fitness",
        "demand_growth_pct": null,
        "searches": 1844,
        "casting_calls": 1,
        "creator_contacts": 28,
        "small_sample": false
      },
      {
        "rank": 7,
        "niche": "Food",
        "demand_growth_pct": null,
        "searches": 1817,
        "casting_calls": 0,
        "creator_contacts": 32,
        "small_sample": false
      },
      {
        "rank": 8,
        "niche": "Business",
        "demand_growth_pct": null,
        "searches": 1760,
        "casting_calls": 1,
        "creator_contacts": 20,
        "small_sample": false
      },
      {
        "rank": 9,
        "niche": "Travel",
        "demand_growth_pct": null,
        "searches": 1681,
        "casting_calls": 1,
        "creator_contacts": 34,
        "small_sample": false
      },
      {
        "rank": 10,
        "niche": "Technology",
        "demand_growth_pct": null,
        "searches": 1654,
        "casting_calls": 2,
        "creator_contacts": 29,
        "small_sample": false
      },
      {
        "rank": 11,
        "niche": "Pets",
        "demand_growth_pct": null,
        "searches": 1250,
        "casting_calls": 0,
        "creator_contacts": 23,
        "small_sample": false
      },
      {
        "rank": 12,
        "niche": "Gaming",
        "demand_growth_pct": null,
        "searches": 1082,
        "casting_calls": 0,
        "creator_contacts": 10,
        "small_sample": false
      },
      {
        "rank": 13,
        "niche": "Parenting",
        "demand_growth_pct": null,
        "searches": 840,
        "casting_calls": 0,
        "creator_contacts": 7,
        "small_sample": false
      },
      {
        "rank": 14,
        "niche": "Other",
        "demand_growth_pct": null,
        "searches": 8,
        "casting_calls": 0,
        "creator_contacts": 8,
        "small_sample": true
      }
    ]
  },
  "corrections": []
}