# What UGC creators charge.

URL: https://ugcstars.com/rates
Updated: 17 October 2026

The median starting rate is $150 per video across 890 creator profiles (live figures of 17 October 2026). Median starting rates per video, calculated from the rates creators set on their own profiles. Break them down by niche, country, platform, follower count and content type.

Live figures, 17 October 2026 · 890 creators counted · Free for everyone · [How it’s calculated](https://ugcstars.com/rates/methodology) · [Past editions](https://ugcstars.com/rates/editions) · First edition: 1 November 2026

## All creators, all countries

- Median starting rate per video: $150 (all creators, all countries, in US dollars)
- Middle half of creators: $120–$200
- Most creators, 10th to 90th percentile: $80–$250
- Creators counted: 890

| Starting rate | Share of creators |
| --- | ---: |
| Under $100 | 13% |
| $100–199 | 51% |
| $200–349 | 32% |
| $350–499 | 3% |
| $500+ | 1% |

## Rate checker

The rate checker on the page shows the median and ranges for any combination of niche, country, platform, follower count and content type. Groups with fewer than 20 starting rates show no median. Link to a combination with URL parameters, for example https://ugcstars.com/rates?niche=skincare&country=united-states&platform=tiktok&followers=10000-50000&content=tutorials. Starting rates cover one video with a standard edit. Quotes that include usage rights, raw footage or extra hooks are usually higher.

## All figures as tables

### By niche

| Niche | Median | Middle half | Profiles |
| --- | ---: | ---: | ---: |
| Other | $160 | $150–200 | 261 |
| Lifestyle | $150 | $120–200 | 858 |
| Fitness | $150 | $120–200 | 834 |
| Fashion | $150 | $120–200 | 819 |
| Beauty | $150 | $120–200 | 813 |
| Skincare | $150 | $120–200 | 806 |
| Makeup | $150 | $110–200 | 763 |
| Food | $150 | $125–200 | 752 |
| Travel | $150 | $125–200 | 652 |
| Technology | $150 | $130–200 | 542 |
| Business | $150 | $130–200 | 499 |
| Pets | $150 | $125–200 | 394 |
| Parenting | $150 | $125–200 | 202 |
| Gaming | $150 | $120–200 | 157 |

_Median starting rate for one video with a standard edit, in US dollars. Middle half is the 25th to 75th percentile. Profiles is the number of starting rates behind each figure; groups with fewer than 20 show no median. UGC Rate Index, live figures of 17 October 2026._

### By country

| Country | Median | Middle half | Profiles |
| --- | ---: | ---: | ---: |
| United Kingdom | $170 | $130–200 | 94 |
| United States | $150 | $150–200 | 521 |
| Canada | $150 | $115–200 | 102 |
| Australia | Fewer than 20 | – | 19 |
| Italy | Fewer than 20 | – | 19 |
| Germany | Fewer than 20 | – | 16 |
| Netherlands | Fewer than 20 | – | 12 |
| France | Fewer than 20 | – | 9 |
| Portugal | Fewer than 20 | – | 8 |
| Spain | Fewer than 20 | – | 8 |
| Hungary | Fewer than 20 | – | 6 |
| Poland | Fewer than 20 | – | 5 |
| Denmark | Fewer than 20 | – | 4 |
| Romania | Fewer than 20 | – | 4 |
| Albania | Fewer than 20 | – | 3 |
| Austria | Fewer than 20 | – | 3 |
| Finland | Fewer than 20 | – | 3 |
| Indonesia | Fewer than 20 | – | 3 |
| Ireland | Fewer than 20 | – | 3 |
| Lithuania | Fewer than 20 | – | 3 |
| Mexico | Fewer than 20 | – | 3 |
| South Africa | Fewer than 20 | – | 3 |
| Argentina | Fewer than 20 | – | 2 |
| Belgium | Fewer than 20 | – | 2 |
| Brazil | Fewer than 20 | – | 2 |
| Bulgaria | Fewer than 20 | – | 2 |
| Czech Republic | Fewer than 20 | – | 2 |
| India | Fewer than 20 | – | 2 |
| New Zealand | Fewer than 20 | – | 2 |
| Nigeria | Fewer than 20 | – | 2 |
| Slovenia | Fewer than 20 | – | 2 |
| Sweden | Fewer than 20 | – | 2 |
| Thailand | Fewer than 20 | – | 2 |
| Turkey | Fewer than 20 | – | 2 |
| Chile | Fewer than 20 | – | 1 |
| Colombia | Fewer than 20 | – | 1 |
| Cyprus | Fewer than 20 | – | 1 |
| Egypt | Fewer than 20 | – | 1 |
| Greece | Fewer than 20 | – | 1 |
| Israel | Fewer than 20 | – | 1 |
| Japan | Fewer than 20 | – | 1 |
| Malta | Fewer than 20 | – | 1 |
| Moldova | Fewer than 20 | – | 1 |
| Morocco | Fewer than 20 | – | 1 |
| Peru | Fewer than 20 | – | 1 |
| South Korea | Fewer than 20 | – | 1 |
| Sri Lanka | Fewer than 20 | – | 1 |
| Tanzania | Fewer than 20 | – | 1 |
| Ukraine | Fewer than 20 | – | 1 |

_Median starting rate for one video with a standard edit, in US dollars. Middle half is the 25th to 75th percentile. Profiles is the number of starting rates behind each figure; groups with fewer than 20 show no median. UGC Rate Index, live figures of 17 October 2026._

### By platform

| Platform | Median | Middle half | Profiles |
| --- | ---: | ---: | ---: |
| TikTok | $150 | $120–200 | 803 |
| Instagram | $150 | $120–200 | 838 |
| YouTube | Fewer than 20 | – | 1 |
| X | $150 | $130–200 | 687 |

_Median starting rate for one video with a standard edit, in US dollars. Middle half is the 25th to 75th percentile. Profiles is the number of starting rates behind each figure; groups with fewer than 20 show no median. UGC Rate Index, live figures of 17 October 2026._

### By follower count

| Followers | Median | Middle half | Profiles |
| --- | ---: | ---: | ---: |
| Under 10K | $150 | $110–200 | 632 |
| 10K–50K | $160 | $125–200 | 176 |
| 50K–250K | $200 | $150–250 | 45 |
| 250K+ | Fewer than 20 | – | 18 |

_Median starting rate for one video with a standard edit, in US dollars. Middle half is the 25th to 75th percentile. Profiles is the number of starting rates behind each figure; groups with fewer than 20 show no median. UGC Rate Index, live figures of 17 October 2026._

### By content type

| Content type | Median | Middle half | Profiles |
| --- | ---: | ---: | ---: |
| Vlogs | $160 | $130–200 | 394 |
| Product Reviews | $150 | $110–200 | 759 |
| Photography | $150 | $125–200 | 715 |
| Unboxing | $150 | $110–200 | 590 |
| Other | $150 | $100–200 | 183 |
| Voiceovers | Fewer than 20 | – | 1 |
| Product Demos | Fewer than 20 | – | 0 |
| Testimonials | Fewer than 20 | – | 0 |
| Tutorials | Fewer than 20 | – | 0 |

_Median starting rate for one video with a standard edit, in US dollars. Middle half is the 25th to 75th percentile. Profiles is the number of starting rates behind each figure; groups with fewer than 20 show no median. UGC Rate Index, live figures of 17 October 2026._

## Budgeting with the index (for brands)

- Start from the median for the creators you need, then multiply by the number of videos.
- Budget extras on top. Usage rights, raw footage, hook variations and rush delivery are usually priced separately.
- Ask every creator to quote the same package so you can compare quotes like for like.
- Use the rate filter in [Find Creators](https://ugcstars.com/creators) to see who starts within your budget.

## Pricing with the index (for creators)

- Compare your starting rate with creators in your niche, country and follower range.
- Keep your starting rate for one video with a standard edit. List raw footage, extra hooks and usage rights as add-ons.
- Check again when your follower count or portfolio grows.
- Update your rate anytime in My Profile. Brands see it on your profile and can filter by it.

## How the index works

- **Source:** The starting rate each creator sets on their listed, verified profile. It covers one video with a standard edit.
- **Currency:** Rates in other currencies are converted to US dollars at the exchange rate on the first of the month, from the European Central Bank’s reference rates.
- **Medians:** Every figure is a median, so a few very high rates don’t pull it up.
- **Small groups:** Combinations with fewer than 20 rates are not shown.
- **Updates:** A new edition on the first of each month. Past editions stay online. [All editions](https://ugcstars.com/rates/editions)

Full methodology: https://ugcstars.com/rates/methodology

## Quoting these numbers?

The index is free to use in articles, reports and client decks under CC BY 4.0. Paste this line under any figure you use:

> Source: UGCStars Rate Index, figures as of 17 October 2026. https://ugcstars.com/rates

Download these figures: [CSV](https://ugcstars.com/data/rates/latest.csv) · [JSON](https://ugcstars.com/data/rates/latest.json)