# What's inside the database. URL: https://ugcstars.com/stats Updated: 17 October 2026 1,283 listed creators in 55 countries, as of 17 October 2026. A live look at every verified creator you get access to: where they are, what they speak, what they make and how fast the database is growing. - Verified creators: 1,283 (every profile reviewed) - Countries: 55 (top: US, UK, Canada) - Languages: 25 - New this month (October 2026): +2 - Median starting rate: $150 per video, USD equivalent ([UGC Rate Index](https://ugcstars.com/rates)) ## How we count A listed creator is a profile our team reviewed and approved that the creator hasn't hidden. Imported profiles that haven't been claimed yet are counted too. Figures are calculated from the database as of 17 October 2026 and update every day. Growth uses the date each listed profile was first listed. Groups under 10 creators in skin type, pets and kids aren't shown. Data files: [CSV](https://ugcstars.com/data/stats/latest.csv) · [JSON](https://ugcstars.com/data/stats/latest.json) · [All data](https://ugcstars.com/data). License: CC BY 4.0. Source: UGCStars database. ## All figures as tables ### Key figures | Measure | Value | | --- | ---: | | Verified creators | 1,283 | | Countries | 55 | | Languages | 25 | | New this month (October 2026) | +2 | | Median starting rate | $150 | | With 3+ sample works | <1% | _As of 17 October 2026. Source: UGCStars database. The median starting rate is from the UGC Rate Index (UGC Rate Index, live figures)._ ### Database growth, last 12 months | Month | Listed creators | Added | | --- | ---: | ---: | | Nov 2025 | 1,257 | +0 | | Dec 2025 | 1,257 | +0 | | Jan 2026 | 1,257 | +0 | | Feb 2026 | 1,257 | +0 | | Mar 2026 | 1,278 | +21 | | Apr 2026 | 1,281 | +3 | | May 2026 | 1,281 | +0 | | Jun 2026 | 1,281 | +0 | | Jul 2026 | 1,281 | +0 | | Aug 2026 | 1,281 | +0 | | Sep 2026 | 1,281 | +0 | | Oct 2026 | 1,283 | +2 | _Listed creators at the end of each month, and creators added during it, from the date each listed profile was first listed. Profiles removed since then aren't counted. As of 17 October 2026. Source: UGCStars database._ ### Creators by country | Country | Share | Creators | | --- | ---: | ---: | | United States | 59% | 752 | | United Kingdom | 11% | 137 | | Canada | 10% | 131 | | Italy | 2% | 31 | | Australia | 2% | 28 | | Germany | 2% | 21 | | Netherlands | 2% | 21 | | Spain | 1% | 15 | | France | <1% | 11 | | Portugal | <1% | 10 | | 45 other countries | 10% | 126 | _Share of 1,283 listed creators. As of 17 October 2026. Source: UGCStars database._ ### Languages | Language | Share | Creators | | --- | ---: | ---: | | English | 99% | 1,270 | | Spanish | 13% | 169 | | French | 5% | 62 | | Italian | 3% | 44 | | Russian | 3% | 42 | | Portuguese | 3% | 39 | | German | 3% | 37 | | 18 others | 13% | 169 | _Share of 1,283 listed creators. Creators can have more than one, so shares add up to more than 100%. As of 17 October 2026. Source: UGCStars database._ ### Creators by niche | Niche | Share | Creators | | --- | ---: | ---: | | Lifestyle | 96% | 1,233 | | Fitness | 93% | 1,189 | | Beauty | 92% | 1,182 | | Fashion | 92% | 1,181 | | Skincare | 91% | 1,171 | | Makeup | 86% | 1,105 | | Food | 84% | 1,072 | | Travel | 72% | 926 | | Technology | 58% | 738 | | Business | 54% | 689 | | Pets | 43% | 555 | | Other | 28% | 357 | | Parenting | 22% | 278 | | Gaming | 16% | 205 | _Share of 1,283 listed creators. Creators can have more than one, so shares add up to more than 100%. As of 17 October 2026. Source: UGCStars database._ ### Content types | Content type | Share | Creators | | --- | ---: | ---: | | Product Reviews | 83% | 1,059 | | Photography | 81% | 1,035 | | Unboxing | 66% | 844 | | Vlogs | 46% | 584 | | Other | 20% | 262 | | Voiceovers | <1% | 1 | _Share of 1,283 listed creators. Creators can have more than one, so shares add up to more than 100%. As of 17 October 2026. Source: UGCStars database._ ### Age range | Age | Share | Creators | | --- | ---: | ---: | | 18–24 | 12% | 159 | | 25–34 | 63% | 809 | | 35–44 | 19% | 239 | | 45+ | 6% | 75 | _Share of 1,282 listed creators who gave a birth year. As of 17 October 2026. Source: UGCStars database._ ### Gender | Gender | Share | Creators | | --- | ---: | ---: | | Female | 92% | 1,185 | | Male | 8% | 97 | _Share of 1,282 listed creators who gave a gender. As of 17 October 2026. Source: UGCStars database._ ### Platforms | Platform | Share | Creators | | --- | ---: | ---: | | TikTok | 90% | 1,160 | | Instagram | 94% | 1,203 | | YouTube | <1% | 1 | | X | 78% | 1,005 | _Share of 1,283 listed creators. Creators can have more than one, so shares add up to more than 100%. As of 17 October 2026. Source: UGCStars database._ ### Follower count | Followers | Share | Creators | | --- | ---: | ---: | | <1K | 21% | 258 | | 1K–10K | 50% | 632 | | 10K–50K | 21% | 268 | | 50K–250K | 6% | 74 | | 250K+ | 2% | 25 | _Share of 1,257 listed creators with a follower count. As of 17 October 2026. Source: UGCStars database._ ### Starting rate per video | Starting rate | Share | Creators | | --- | ---: | ---: | | <$100 | 13% | 115 | | $100–199 | 51% | 454 | | $200–349 | 32% | 283 | | $350–499 | 3% | 28 | | $500+ | 1% | 10 | _Share of 890 listed creators with a starting rate. As of 17 October 2026. Source: UGCStars database._ ### Skin type | Skin type | Share | Creators | | --- | ---: | ---: | | Dry | 21% | 271 | | Oily | 18% | 232 | | Sensitive | 21% | 265 | | Normal | 32% | 415 | | Acne-prone | 8% | 100 | _Share of 1,283 listed creators. Creators can have more than one, so shares add up to more than 100%. As of 17 October 2026. Source: UGCStars database._ ### Pets | Pets | Share | Creators | | --- | ---: | ---: | | Dog owners | 44% | 570 | | Cat owners | 25% | 318 | | Other pets | 4% | 53 | _Share of 1,283 listed creators. Creators can have more than one, so shares add up to more than 100%. As of 17 October 2026. Source: UGCStars database._ ### Kids | Kids | Share | Creators | | --- | ---: | ---: | | Parents | 28% | 360 | | More than one kid | 15% | 197 | | Expecting | Fewer than 10 | – | _Share of 1,283 listed creators. Creators can have more than one, so shares add up to more than 100%. As of 17 October 2026. Source: UGCStars database._ ### Quality | Measure | Value | | --- | ---: | | Reviewed before listing | 100% | | Updated in last 6 months | <1% | | With 3+ verified samples | <1% | | Median review time | Not shown: 1 decisions in the last 180 days, fewer than 20 | _As of 17 October 2026. Source: UGCStars database._ ## Related - [UGC Rate Index](https://ugcstars.com/rates) - [How the UGC Rate Index is calculated](https://ugcstars.com/rates/methodology) - [How we review creators](https://ugcstars.com/how-we-review-creators) - [Find creators](https://ugcstars.com/creators)