# Follow-up email

A polite nudge for creators who haven’t replied yet, with the key details repeated. Outreach emails · DOCX · Google Docs.

The outline and the notes are free to read. The full template and a filled-in example are included with annual access ($245 a year). The Word and Google Docs files are coming soon. Updated 17 October 2026.

## The short version

A follow-up is a short, polite nudge to a creator who hasn’t replied. It repeats the key details of your offer in two lines, so the creator can answer without digging up your first email, and it makes saying no as easy as saying yes.

Send the first follow-up three to five working days after your outreach, in the same email thread. If there’s still no reply, send one final note a week later and then move on. This page has four versions: the first nudge, the final note, a follow-up after a quote, and a check-in when a creator has gone quiet mid-project.

The outline below is free to copy. The four full versions and a filled-in example are included with annual access.

## When to use it

**Which follow-up to send**

| Situation | Send | When |
| --- | --- | --- |
| No reply to your first outreach | Version 1: the first nudge | 3–5 working days after outreach |
| Still no reply after the first nudge | Version 2: the final note | About a week after the first nudge |
| The creator sent a quote and you need time, or want to adjust the scope | Version 3: after a quote | Within 2 working days of their quote |
| You booked the creator, but they’ve gone quiet before delivery | Version 4: mid-project check-in | A day or two after a missed update |

Two follow-ups after your first email is enough. More than that starts to feel like pressure, and a creator who wants the job has had time to answer.

## What’s inside

**Outline: Follow-up email**
```text
Subject: Re: Paid UGC for [Brand]
Hi [Creator first name],
Just following up on my email from [day]. We’d still love to work with you on [campaign name].
Quick summary: [number] videos, [length], budget around [amount], deadline [date].
If the timing doesn’t work, no problem. A quick reply either way helps us plan.
[Your name]
```
_Highlighted text in [brackets] is for you to fill in._

The outline is the first nudge in its shortest form. The full versions below cover the final note, replying to a quote and checking in during a project.

## Version 1: the first nudge

Reply in the same thread as your first email, so the creator sees the whole conversation. Lead with one line of context, repeat the scope in a single line, and give them an easy way to decline.

> _Full template, version 1: the first nudge_
>
> **This template is included with annual access.** Annual access is $245 a year and unlocks every creator’s contact details and every template, including new ones as we add them. Already have it? Log in to see it. The notes around it stay open to everyone. [Get annual access](https://ugcstars.com/pricing) or [log in](https://ugcstars.com/login?from=/templates/follow-up).

### How to fill it in

- [original subject line]: reply in the same thread rather than starting a new one.
- [day]: the weekday or date of your first email, such as “Tuesday”.
- [campaign name]: a short name the creator will recognize, such as “our winter skincare ads”.
- [number], [length] and [usage]: the scope in one line, such as “2 videos of 30 seconds, 3 months of paid ads in the US”.
- [budget range] and [deadline]: the same figures as in your first email. If they’ve changed, say so.

## Version 2: the final note

Send this once, about a week after the first nudge. It closes the loop politely and leaves the door open for later. It also gives a busy creator a last, low-pressure moment to reply, because it doesn’t ask for a decision now.

> **Full template, version 2: the final note** is included with annual access. [Get annual access](https://ugcstars.com/pricing) or [log in](https://ugcstars.com/login?from=/templates/follow-up).

### How to fill it in

- [campaign name]: the same name as before.
- Don’t repeat the offer here. The point is to end the conversation gracefully, not to pitch again.
- Add the creator to your shortlist with a note, so you can contact them first for the next campaign. The [creator shortlist tracker](https://ugcstars.com/templates/shortlist-tracker) has a status for this.

## Version 3: after a quote

Use this when a creator has sent a quote and you need a few days to decide, or want to adjust the scope to fit your budget. Replying quickly, even without a decision, keeps the creator from booking the slot with another brand.

> **Full template, version 3: after a quote** is included with annual access. [Get annual access](https://ugcstars.com/pricing) or [log in](https://ugcstars.com/login?from=/templates/follow-up).

### How to fill it in

- [their quote] and [scope they quoted]: repeat both, so there’s no doubt about what you’re responding to.
- Choose A, B or C and delete the other two.
- [decision date]: a real date, no more than a few working days away.
- [adjusted scope] and [option]: when the price is too high, reduce the scope rather than asking for a discount on the same work. Fewer videos, fewer hooks or a shorter usage period are fair ways to meet a budget.
- For C, send the [campaign brief](https://ugcstars.com/templates/campaign-brief) and the [UGC content agreement](https://ugcstars.com/templates/content-agreement) next.

## Version 4: mid-project check-in

Use this when you’ve booked a creator and an expected update hasn’t arrived: the product delivery confirmation, a script you were promised, or the draft. Assume a good reason first. A delay is often a late parcel or a busy week, and a friendly check-in gets a faster answer than a stern one.

> **Full template, version 4: mid-project check-in** is included with annual access. [Get annual access](https://ugcstars.com/pricing) or [log in](https://ugcstars.com/login?from=/templates/follow-up).

### How to fill it in

- [what you expected] and [expected date]: the specific thing and date, such as “the script” and “Monday”.
- [product]: check the tracking first. If the parcel is late, say so, and move the deadline by the same number of days.
- [deadline]: the delivery date in your agreement.

## A filled-in example

Here is the first nudge filled in for the example from the [first outreach email](https://ugcstars.com/templates/first-outreach): a skincare brand asked a creator for two 30-second videos and heard nothing for four working days. The brand, the people and the figures are made up.

> **Example: first nudge for a skincare brand** is included with annual access. [Get annual access](https://ugcstars.com/pricing) or [log in](https://ugcstars.com/login?from=/templates/follow-up).

The follow-up is short enough to read on a phone, repeats every figure the creator needs to decide, and gives them permission to say no. It sits in the same thread, so the full first email is one scroll away.

## Mistakes to avoid

- Following up the next day. Creators juggle several brands and shoots. Give them three to five working days.
- Starting a new thread. The creator then has to search for your first email to remember the details. Reply in the same thread.
- Guilt-tripping. “I haven’t heard back from you” reads as pressure. “Just following up” does the same job politely.
- Changing the offer silently. If the budget or deadline has changed since your first email, say so clearly.
- Following up forever. After the final note, stop. Note the creator in your tracker and try again for a future campaign.

## Questions brands ask

**How long should I wait before following up?**

Three to five working days for the first nudge, then about a week before the final note. For urgent jobs, say the deadline in your first email instead of following up sooner.

**Should I follow up by DM instead?**

A short DM on TikTok or Instagram saying you’ve sent an email can help if the creator lists their inbox as the best contact. Keep the details in the email.

**What if the creator replies after I’ve booked someone else?**

Thank them, say the spot is filled, and ask whether you can contact them for the next campaign. It costs nothing and keeps a good creator on your list.

## Before you send it

- You’re replying in the same thread as your first email.
- At least three working days have passed since your last message.
- The scope, budget and deadline match your first email, or the changes are stated.
- The email makes it easy to say no.
- This is your first or second follow-up, not your third.

[All templates](https://ugcstars.com/templates) · [Find Creators](https://ugcstars.com/creators)