# UGC for hotels and travel brands UGC for hotels and travel brands is video of real guests arriving, walking through the room and showing the stay the way they lived it. UGCStars lists 947 travel creators, with a median starting rate of $150 per video. By [Murat Bo](https://ugcstars.com/about), founder of UGCStars · Updated 4 November 2026 · Guide: 10 min read ## Key figures Calculated from listed creator profiles, updated 12 November 2026. - Verified creators: 947 (Every profile reviewed) - Median starting rate: $150 (Per video, in US dollars) - Middle half of creators: $125–$200 (25th to 75th percentile) ## Featured travel creators - [Elliott S.](https://ugcstars.com/creators/elliott-s): Denver, United States · Beauty, Travel, Makeup - [Kelsi Z.](https://ugcstars.com/creators/kelsi-z): Waterloo, Canada · Food, Travel, Beauty - [Stephanie T.](https://ugcstars.com/creators/stephanie-t): London, United Kingdom · Pets, Travel, Beauty - [Regan S.](https://ugcstars.com/creators/regan-s): San Juan, Puerto Rico (US Territory), United States · Travel, Fashion, Business - [Marielle G.](https://ugcstars.com/creators/marielle-g): Newington, United States · Beauty, Pets, Travel - [Jenny K.](https://ugcstars.com/creators/jenny-k): Kingston Upon Thames, Greater London, United Kingdom · Food, Travel, Fashion - [Salena T.](https://ugcstars.com/creators/salena-t): Denver, United States · Travel, Beauty, Makeup - [Daisy G.](https://ugcstars.com/creators/daisy-g-2): Nottingham, United Kingdom · Pets, Fitness, Travel - [Ezzat K.](https://ugcstars.com/creators/ezzat-k): Melbourne, Australia · Travel, Fashion, Fitness [All 947 travel creators](https://ugcstars.com/ugc-creators/travel) ## Filters that matter for hotels and travel brands - Aged 18–24: 115 creators - Aged 25–34: 599 creators - Aged 35–44: 172 creators - Product reviews: 771 creators - Testimonials: 47 creators - Unboxing: 624 creators ## The short version UGC for hotels and travel brands works when it shows the stay the way a guest lives it: arriving, opening the door, the view, breakfast and the walk to the beach, filmed by someone like your guests. Agree the deliverables and the comped stay before arrival, protect other guests’ privacy, and never post creator content as guest reviews. On UGCStars, 947 creators list travel as a niche. Their median starting rate is $150 per video, with the middle half between $125 and $200. On a hosted stay, the stay is part of the deal, so agree it in writing alongside the fee. The steps at a glance: 1. Decide the job: your website, ads, social or a new opening. 2. Cast the travelers you want: families, couples, solo, business. 3. Agree dates, the comped stay, the fee and the deliverables before arrival. 4. Brief the shot list and what stays off camera. 5. License the content for every place you’ll use it. 6. Keep creator content out of review sites, and disclose hosted stays. ## What hotel and travel UGC is Hotel and travel UGC is video and photo content a creator makes during a stay or a trip for your brand: a room tour, a day at the property, a local guide or a travel product in use. You get the files and the rights, and use them on your website, social channels and ads. You pay for the content, so a creator who films beautifully and travels like your guests can beat a big travel account. Travelers check what a place is really like before they book: the room size, the view, the noise, how far the beach is. Polished brand photos show the best angle; guest-style video shows the stay. That’s why hotels, rentals and travel brands use UGC alongside their own shoots. ### Airbnb and short-term rental UGC Hosts use UGC for their own listing pages, websites and social accounts: a walkthrough, the morning light, the neighborhood. Make sure the video shows the place as a guest will find it, and check the platform’s own rules on photos and video before you upload. ### Travel brands Luggage, travel gear, eSIMs, booking apps and tour operators brief travel creators too: the product in a real trip, at the airport, on the road or at the destination. The same casting and rights advice applies. ## Hotel and travel UGC video ideas and examples These are the hotel and travel UGC ideas brands brief most often. **Hotel and travel UGC ideas** | Format | What it shows | Best for | | --- | --- | --- | | Room tour | Door open to window view, the bathroom, the bed, in one take | Website, ads | | Check-in to check-out | A day at the property in a minute | Social and ads | | What’s nearby | Places within a short walk or drive | Social and SEO pages | | Pool, spa or restaurant | One amenity, used like a guest | Ads for the amenity | | Family stay | Space, kids’ facilities, a family routine | Family offers | | Work trip | Desk, Wi-Fi, quiet, a quick breakfast | Business travel offers | | Travel product in use | Luggage, gear or an app on a real trip | Travel brands’ ads | | Photos | The room, the view, details, food | Website and email | ### Example hooks for hotel UGC These openings are examples written for this page, not lines from real ads: - “Wait for the view.” - “Everything included in our weekend here.” - “Five places within a ten-minute walk of the hotel.” - “Traveling with a toddler? Here’s what this room has.” - “The breakfast is the reason we’re coming back.” ### Hotel UGC photos Ask for stills as well as video: the room from the door, the view, the bathroom, details and food. Photos in natural light from a real guest’s angle fill gaps in your website and email, and they cost little extra on a stay you’re already hosting. ## Casting travel creators Cast the guests you want. A family resort needs parents with children; a city hotel for work trips needs someone who travels for business; a romantic weekend needs a couple. Local creators can film a weekend without flights; creators from your target market speak to the travelers you want to reach. On UGCStars you can filter travel creators by country, language, age, parents and platform. Travel style isn’t a filter, so read bios and samples. The filter counts are near the top of this page. Before you book, check each profile for: - Room tours or travel videos with steady, well-lit shots. - Photos as well as video, if you need both. - A style that matches your property, without heavy filters. - A home country that makes travel to you simple. [Travel UGC creators](https://ugcstars.com/ugc-creators/travel) lists every travel creator, and [How to find UGC creators](https://ugcstars.com/resources/how-to-find-ugc-creators) covers shortlisting. ## Hosted stays: terms, privacy and filming A hosted stay, often called a comped stay, is part of the creator’s pay, so put it in the agreement with everything else: - Dates, room type, nights, meals and what’s included for a guest they bring. - The fee on top of the stay, if any, and what it covers. - The shot list, the number of videos and photos, and the deadline. - Usage: website, ads, social, the term and the markets. - That the room shown is the room type guests can book. ### Other guests and staff Ask creators to film when public areas are quiet, avoid other guests’ faces, and ask staff before filming them. Get the property’s permission before flying a drone, and follow local drone rules. ### Music A trending sound on a creator’s account isn’t automatically cleared for your ads. Ask for a version without music, or use tracks licensed for business use. ## What hotel and travel UGC costs The median starting rate for travel creators on UGCStars is $150 per video, from 693 creators who list a starting rate, and half of them start between $125 and $200. A starting rate covers one finished video for organic use on your own channels. The [UGC Rate Index](https://ugcstars.com/rates) has the same figures by country and platform, and each creator shows their own rate on their profile. On top of the rate, budget for: - **The stay.** Nights, meals and amenities you host. - **Travel.** Flights or mileage, unless the creator is local. - **Paid ad usage.** Priced by channel and term. [How to charge for UGC usage rights](https://ugcstars.com/resources/how-to-charge-for-ugc-usage-rights) explains the common structures. - **Photos.** A set of stills alongside the videos. - **Raw footage.** Useful for cutting room tours and amenity clips. **Example budget for a first hotel UGC test** | Line | Hypothetical cost | | --- | --- | | 2 local creators × 2 videos at $150 | $600 | | 10 photos per creator | $300 | | Paid usage, 6 months, 4 videos | $500 | | Two hosted nights per creator, at cost | $480 | | Total | $1,880 | _Hypothetical figures for illustration, not quotes. Each creator sets their own prices._ The [UGC budget calculator](https://ugcstars.com/tools/ugc-budget-calculator) builds the same estimate from real rates for your niche and country. ## Rules: reviews and disclosure Two rules matter most in travel. ### No creator content as guest reviews The FTC’s rule on fake reviews and testimonials bans fake reviews, reviews tied to perks that depend on what they say, and insider reviews that hide the connection. Use creator content on your own website, social and ads, never as guest reviews on booking or review sites, and don’t ask hosted creators to leave reviews. ### Disclosure When a creator posts the video on their own account and was paid or got free product, the FTC expects a clear disclosure in the video and in the caption, in plain words such as “ad” or “sponsored”. A creator also can’t describe results from a product they haven’t used. A hosted stay counts as a free product, so a creator posting about it on their own account needs to disclose it. When you run the video as an ad from your own account, the platform labels it as an ad. Sources: [FTC: Final rule banning fake reviews and testimonials](https://www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials) and [FTC: Disclosures 101 for social media influencers](https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers). This is general information, not legal advice, and the rules differ by country. ## A hotel UGC brief: an example This is an example for a hypothetical boutique hotel; change the details for your property. The [UGC brief generator](https://ugcstars.com/tools/ugc-brief-generator) builds one from a short form. ## How long hotel UGC takes Plan for three to five weeks: matching dates, the stay itself and editing. Peak seasons book up, so brief early. **A hotel UGC campaign, week by week** _Illustrative. Dates depend on availability and season._ | Task | Stage | When | | --- | --- | --- | | Shortlist and agree terms | Brand | Week 0 to week 1.5 | | Confirm dates and stay | Brand | Week 1.5 to week 2 | | Review and approve | Brand | Week 4.3 to week 5 | | The stay and filming | Creator | Week 2.5 to week 3 | | Edit | Creator | Week 3 to week 4.3 | | Revisions | Creator | Week 4.3 to week 5 | ## For creators: hotel UGC jobs, pitches and rates Hotels and travel brands looking for UGC creators want steady room tours, honest detail and photos as well as video. Your travel UGC portfolio should show a room tour, a day at a property and a set of stills. - Film spec videos on trips you take anyway: a room tour in one take, a day in under a minute, and ten clean photos. - Put your country, languages and travel style in your profile and bio. - Know your rate card before you pitch: your fee, what a hosted stay covers, and what usage costs extra. - Apply to [open travel casting calls](https://ugcstars.com/opportunities?niche=travel), and [join UGCStars free](https://ugcstars.com/join/creator). You keep everything brands pay you. ### A hotel UGC pitch Keep a pitch short and specific. This one is an example; change the details for your work. ## Questions about hotel and travel UGC **What is hotel UGC?** Video and photo content a creator makes during a stay for a hotel or rental: room tours, a day at the property, amenities and the area. The hotel gets the files and rights for its website, social and ads. **How much does hotel UGC cost?** On UGCStars the median starting rate for travel creators is $150 per video, and half start between $125 and $200. Hosted stays, travel, photos and ad usage come on top. **Is a hosted stay enough payment?** Sometimes, for a short shot list, but agree it in writing either way. Larger shot lists, photos and ad usage usually come with a fee as well. **Can hotel UGC creators leave reviews?** Don’t ask them to. Creator content belongs on your own channels and ads, not as guest reviews, and the FTC bans reviews tied to perks that depend on what they say. **Where do hotels find UGC creators?** On creator databases, marketplaces and social search. On UGCStars you can filter 947 travel creators by country, language, age, parents and platform and email them directly. **How do I pitch a hotel as a UGC creator?** Send a short email with two examples, exactly what you’ll deliver, your fee plus the stay, the usage and your dates. Keep it to a few lines. ## Before you brief hotel and travel UGC ### For brands - [ ] Have we cast the travelers we want to attract? - [ ] Is the stay, fee and shot list agreed in writing? - [ ] Does the brief protect other guests’ and staff privacy? - [ ] Have we licensed the content for website, ads and social? - [ ] Will we keep creator content off review sites? - [ ] Will hosted stays be disclosed in creators’ own posts? ### For creators - [ ] Does my portfolio include a room tour and stills? - [ ] Do I agree the stay and fee in writing before I travel? - [ ] Do I keep other guests out of my shots? - [ ] Do I deliver versions without music? - [ ] Do I decline to post reviews for hosted stays? - [ ] Do I label posts on my own account as ads? Hotel UGC works when a traveler watches it and can picture checking in. ## Open travel casting calls - [Swedish-speaking UGC Creators Wanted - Flicks 📸🇸🇪](https://ugcstars.com/opportunities/swedish-speaking-ugc-creators-wanted-flicks) by Ekko Branding ApS: 1,000 DKK excl. VAT per creator for raw footage for 3 UGC videos., deadline 28 Feb 2027 - [Learning Spanish Abroad — Travel Creator Series](https://ugcstars.com/opportunities/learning-spanish-abroad-travel-creator-series) by VerbMaster Inc.: Budget of approximately $300 for an initial video, with an anticipated budget of $600–$1k for the first three videos if we move forward together. Rates are flexible depending on experience and scope., deadline 13 Nov 2026 [All open travel casting calls](https://ugcstars.com/opportunities?niche=travel) ## More industries - [UGC for skincare brands](https://ugcstars.com/ugc-for-skincare-brands) - [UGC for beauty brands](https://ugcstars.com/ugc-for-beauty-brands) - [UGC for fashion and clothing brands](https://ugcstars.com/ugc-for-fashion-brands) - [All industries](https://ugcstars.com/industries)