Simple UGC agreement

The short version

This is a short agreement for one UGC job: what you’ll make, by when, how many rounds of changes are included, where the brand can use the videos and for how long, and when you get paid. Copy the six parts into one document, replace everything in [square brackets], and send it to the brand to sign before you film.

Each part is explained in plain English below it, so you know what you’re agreeing to. Use it when a brand has no contract of its own, or as a checklist when they send theirs: if their contract leaves out something here, ask about it.

It’s a starting point, not legal advice. Rules on contracts, late fees and advertising differ by country and state, so check it against the rules where you live, and ask a lawyer for large jobs, exclusivity or buyouts. The full agreement is free with your creator profile. The first part is open to everyone on this page.

When to use each part

The six partsAll six go in one document. The parts follow the order a job happens in.

Part	What it settles	Length
1. Parties and the job	Who the agreement is between, and what the job is	About 110 words
2. Deliverables and deadlines	The files you deliver, the product and when you deliver	About 120 words
3. Revisions and approval	How many rounds of changes, and what counts as a reshoot	About 110 words
4. Usage rights and exclusivity	Where, how long and in which countries the brand can use the videos	About 150 words
5. Payment and cancellation	The fee, the deposit, late payment and what happens if the job is cancelled	About 120 words
6. Disclosure, claims and signatures	Ad labels, product claims, privacy and signing	About 120 words

Fill it in from the brief and from your quote, so the numbers match what the brand already agreed by email. The rates email in the brand email templates gives you most of them.

Parties and the job

The first part names you and the brand and says what the job is. It makes the brief part of the agreement, so the details you agreed there count, and it says the agreement wins if the two disagree.

Part 1: parties and the job

UGC CONTENT AGREEMENT This agreement is between [your name] (“Creator”), of [your address], and [Brand legal name] (“Brand”), of [Brand address]. It starts on [start date]. 1. THE JOB The Creator will make [number] UGC videos about [product] for the Brand, as described in the brief dated [brief date]. The brief is part of this agreement. If the brief and this agreement disagree, this agreement applies. 2. HOW THE CREATOR WORKS The Creator is an independent creator, not an employee of the Brand. The Creator decides how to film and edit the videos, following the brief, and uses their own equipment.

A starting point, not legal advice. Check it against the rules where you live.

How to fill it in

[your name] and [your address]: your legal name and the address you invoice from. If you work through a company, use the company’s name.
[Brand legal name] and [Brand address]: the company’s registered name, which can differ from the brand name on the product. Ask your contact, or check their website’s terms page.
[start date]: the day you both sign, or the day the job begins.
[number] and [product]: how many videos, and the product exactly as the brand names it.
[brief date]: the date on the brief, or of the email that contained it. If the brief changes later, the new version needs both of you to agree.

What it means

Clause 2 says you’re working for yourself. You choose how to do the job within the brief, and the brand isn’t your employer. That matters for taxes and for who controls your time, and it’s the usual footing for freelance creative work.

The rest of this template is free with your creator profile

Also inside

Deliverables and deadlines
Revisions and approval
Usage rights and exclusivity
Payment and cancellation
Disclosure, claims and signatures
A filled-in example
Mistakes to avoid
Questions creators ask
Before you send it

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