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Template · Working with brands

Brand email templates for UGC creators

Five emails for a whole brand conversation: replying to a first enquiry, sending your rates, asking for a full brief, negotiating and following up after delivery.

By Murat Bo5 templatesUpdated 17 October 2026Free with profile

The short version

These five emails cover a brand conversation from the first message to the follow-up after delivery. Copy one, replace everything in [square brackets], and send it from your own inbox.

Start with “Replying to a first enquiry”. It’s the email you’ll send most, and a quick, clear reply is often what wins the job. When the brand asks what you charge, use “Sending your rates”.

All five templates are free with your creator profile. The first template is open to everyone on this page, so you can try it before you join.

When to use each template

The five templatesLengths are for the template text before you fill it in.
TemplateUse it whenLength
Replying to a first enquiryA brand emails or messages you for the first timeAbout 90 words
Sending your ratesThe brand asks what you chargeAbout 100 words
Asking for a full briefThe brand has said yes in principle, but you don’t have the details to filmAbout 110 words
Negotiating budget or usageThe offer is below your rate, or the brand wants more usage than the budget coversAbout 80 words
Following up after deliveryA week or two after you deliver, or when an invoice is lateAbout 70 words

Replying to a first enquiry

Use this when a brand contacts you for the first time. It thanks them, says you’re interested, and asks the three things you need before you can quote: what they want, where it will run and when they need it.

Template 1: replying to a first enquiry
Subject: Re: [their subject line] Hi [first name], Thanks for reaching out. I’d love to hear more about [product]. To send you an accurate quote, could you tell me: - How many videos you need, and roughly how long each should be - Where the videos will run (organic posts, paid ads or both) and for how long - Your timeline for filming and delivery You can see my recent work here: [portfolio link]. I can usually deliver within [turnaround] of receiving the product. Best, [your name] [your UGCStars profile link]

How to fill it in

  • [their subject line]: reply in the same thread, so the brand sees the whole conversation.
  • [first name]: the person who wrote to you, not the brand.
  • [product]: the product they mentioned, in their words.
  • [portfolio link]: your UGCStars profile, or a page with your three strongest samples.
  • [turnaround]: the number of days you can reliably deliver in, such as “7 days”. Promise a little less than you think you can do.
  • [your name] and [your UGCStars profile link]: your sign-off. Brands often forward emails to colleagues, and the link goes with it.

The rest of this template is free with your creator profile

Log in as a listed creator to read all of it. Not listed yet? Joining is free and takes about 2 minutes.

Also inside

  1. Sending your rates
  2. Asking for a full brief
  3. Negotiating budget or usage
  4. Following up after delivery
  5. A filled-in example
  6. Mistakes to avoid
  7. Questions creators ask
  8. Before you send it
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