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What's inside the database.

1,283 listed creators in 55 countries, as of 17 October 2026. A live look at every verified creator you get access to: where they are, what they speak, what they make and how fast the database is growing.

Search creatorsGet Annual Access
1,283Verified creatorsEvery profile reviewed
55CountriesTop: US, UK, Canada
25LanguagesSpoken fluently
+2New this monthOctober 2026
$150Median starting ratePer video, USD equiv.
<1%With 3+ sample worksVerified links

Database growth

+26 creators (2%) in the last 12 months · bars show new creators per month
  • Total creators (left axis)
  • New creators added each month (right axis)

Countries

Top 10 · 55 countries in total

Languages

Creators can speak several
  • English99%
  • Spanish13%
  • French5%
  • Italian3%
  • Russian3%
  • Portuguese3%
  • German3%
  • 18 others13%

Niches

Share of creators in each

Content types

What creators make
  • Product Reviews83%
  • Photography81%
  • Unboxing66%
  • Vlogs46%
  • Other20%
  • Voiceovers<1%

Age

  • 12%18–24
  • 63%25–34
  • 19%35–44
  • 6%45+

Gender

Female92%1,185 creators
Male8%97 creators
Each square is 1% of the database.

Follower range

Largest account
  • 21%<1K
  • 50%1K–10K
  • 21%10K–50K
  • 6%50K–250K
  • 2%250K+
There's no minimum follower count. Many top UGC creators have small audiences.

Platforms

Creators with an account on
90%TikTok
94%Instagram
<1%YouTube
78%X

Lifestyle details

Shared by creators who chose to
Skin type
21%Dry
18%Oily
21%Sensitive
32%Normal
8%Acne-prone
Pets
44%Dog owners
25%Cat owners
4%Other pets
Kids
28%Parents
15%More than one kid
–Expecting (fewer than 10)

Starting rate per video

USD equivalent · Rate index · Method
  • 13%<$100
  • 51%$100–199
  • 32%$200–349
  • 3%$350–499
  • 1%$500+
Shares of 890 listed creators who set a starting rate, converted to US dollars at today's exchange rates.

Quality

100%Reviewed before listing
<1%Updated in last 6 months
<1%With 3+ verified samples
Every profile is reviewed before it's listed. Profiles not updated in six months get a reminder. How we review creators

How we count

A listed creator is a profile our team reviewed and approved that the creator hasn't hidden. Imported profiles that haven't been claimed yet are counted too. Figures are calculated from the database as of 17 October 2026 and update every day. Growth uses the date each listed profile was first listed, so profiles removed since then aren't in the chart: 26 listed creators were added in the last 12 months. Download the figures: CSV · JSON · All data.

All figures as tables

Every chart on this page as a table. Shares are of 1,283 listed creators, as of 17 October 2026.

Key figures6 rows
Key figures
MeasureValue
Verified creators1,283
Countries55
Languages25
New this month (October 2026)+2
Median starting rate$150
With 3+ sample works<1%

As of 17 October 2026. Source: UGCStars database. The median starting rate is from the UGC Rate Index (UGC Rate Index, live figures).

Database growth, last 12 months12 rows
Database growth, last 12 months
MonthListed creatorsAdded
Nov 20251,257+0
Dec 20251,257+0
Jan 20261,257+0
Feb 20261,257+0
Mar 20261,278+21
Apr 20261,281+3
May 20261,281+0
Jun 20261,281+0
Jul 20261,281+0
Aug 20261,281+0
Sep 20261,281+0
Oct 20261,283+2

Listed creators at the end of each month, and creators added during it, from the date each listed profile was first listed. Profiles removed since then aren't counted. As of 17 October 2026. Source: UGCStars database.

Creators by country11 rows
Creators by country
CountryShareCreators
United States59%752
United Kingdom11%137
Canada10%131
Italy2%31
Australia2%28
Germany2%21
Netherlands2%21
Spain1%15
France<1%11
Portugal<1%10
45 other countries10%126

Share of 1,283 listed creators. As of 17 October 2026. Source: UGCStars database.

Languages8 rows
Languages
LanguageShareCreators
English99%1,270
Spanish13%169
French5%62
Italian3%44
Russian3%42
Portuguese3%39
German3%37
18 others13%169

Share of 1,283 listed creators. Creators can have more than one, so shares add up to more than 100%. As of 17 October 2026. Source: UGCStars database.

Creators by niche14 rows
Creators by niche
NicheShareCreators
Lifestyle96%1,233
Fitness93%1,189
Beauty92%1,182
Fashion92%1,181
Skincare91%1,171
Makeup86%1,105
Food84%1,072
Travel72%926
Technology58%738
Business54%689
Pets43%555
Other28%357
Parenting22%278
Gaming16%205

Share of 1,283 listed creators. Creators can have more than one, so shares add up to more than 100%. As of 17 October 2026. Source: UGCStars database.

Content types6 rows
Content types
Content typeShareCreators
Product Reviews83%1,059
Photography81%1,035
Unboxing66%844
Vlogs46%584
Other20%262
Voiceovers<1%1

Share of 1,283 listed creators. Creators can have more than one, so shares add up to more than 100%. As of 17 October 2026. Source: UGCStars database.

Age range4 rows
Age range
AgeShareCreators
18–2412%159
25–3463%809
35–4419%239
45+6%75

Share of 1,282 listed creators who gave a birth year. As of 17 October 2026. Source: UGCStars database.

Gender2 rows
Gender
GenderShareCreators
Female92%1,185
Male8%97

Share of 1,282 listed creators who gave a gender. As of 17 October 2026. Source: UGCStars database.

Platforms4 rows
Platforms
PlatformShareCreators
TikTok90%1,160
Instagram94%1,203
YouTube<1%1
X78%1,005

Share of 1,283 listed creators. Creators can have more than one, so shares add up to more than 100%. As of 17 October 2026. Source: UGCStars database.

Follower count5 rows
Follower count
FollowersShareCreators
<1K21%258
1K–10K50%632
10K–50K21%268
50K–250K6%74
250K+2%25

Share of 1,257 listed creators with a follower count. As of 17 October 2026. Source: UGCStars database.

Starting rate per video5 rows
Starting rate per video
Starting rateShareCreators
<$10013%115
$100–19951%454
$200–34932%283
$350–4993%28
$500+1%10

Share of 890 listed creators with a starting rate. As of 17 October 2026. Source: UGCStars database.

Skin type5 rows
Skin type
Skin typeShareCreators
Dry21%271
Oily18%232
Sensitive21%265
Normal32%415
Acne-prone8%100

Share of 1,283 listed creators. Creators can have more than one, so shares add up to more than 100%. As of 17 October 2026. Source: UGCStars database.

Pets3 rows
Pets
PetsShareCreators
Dog owners44%570
Cat owners25%318
Other pets4%53

Share of 1,283 listed creators. Creators can have more than one, so shares add up to more than 100%. As of 17 October 2026. Source: UGCStars database.

Kids3 rows
Kids
KidsShareCreators
Parents28%360
More than one kid15%197
ExpectingFewer than 10–

Share of 1,283 listed creators. Creators can have more than one, so shares add up to more than 100%. As of 17 October 2026. Source: UGCStars database.

Quality4 rows
Quality
MeasureValue
Reviewed before listing100%
Updated in last 6 months<1%
With 3+ verified samples<1%
Median review timeNot shown: 1 decisions in the last 180 days, fewer than 20

As of 17 October 2026. Source: UGCStars database.

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