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Resources

Practical guides on finding, briefing and working with UGC creators, and on building a creator business.

A smartphone on a tripod recording a creator, who appears on its screen

For Creators12 min readHow to charge for UGC usage rights: paid ads, whitelisting, exclusivity and buyoutsHow to price paid ads, ad access, exclusivity and buyouts on top of your starting rate, with a method you can apply to any request.

A woman at a desk watching creator videos on a tablet, with a smartphone on a small tripod beside it

For Brands10 min readHow to find UGC creators: where to look, how to vet them and what to send firstWhere to search for UGC creators, how to check them before you reach out, and what to put in a first message so they reply.

Hands working out a budget with a pencil, a notebook and a calculator, with a laptop behind them

For Brands13 min readHow much do UGC creators charge: rates per video, add-ons and what changes the priceWhat a UGC creator’s starting rate covers, what costs extra and how to compare quotes, with current rates from the UGC Rate Index.

A creator sitting on a living room floor, talking to a camera on a tripod

For Brands11 min readUGC vs influencer marketing: key differences, costs and when to use eachTwo different things that often get mixed up, and when to use each.

An open blank notebook on a white desk, next to a smartphone, a pencil, glasses and a laptop

For Brands12 min readHow to write a UGC brief: what to include, an example and mistakes to avoidWhat goes in a brief for UGC creators, how much to script and how much to leave to them, with a complete example.

A creator sitting on a rug, arranging photos and videos on a laptop

For Creators11 min readHow to build a UGC portfolio: what to include, where to host it and how to start with no brand dealsWhat brands look for in a UGC portfolio, how to make samples without paid work, and where to put them so they open on a phone.