Templates

Subject: Paid UGC for [Brand]: are you available in [month]?

Hi [Creator first name],

I’m [your name] from [Brand]. We make [product, in one line]. I found your profile on UGCStars and your [niche] videos are exactly the style we’re after, especially [specific video].

We’re looking for [number] vertical videos of [length] for paid ads on [platforms]. Usage would be [duration] on paid social.

Could you send your rate for this and your availability over the next [number] weeks?

Thanks,

[Your name]

Subject: Re: Paid UGC for [Brand]

Hi [Creator first name],

Just following up on my email from [day]. We’d still love to work with you on [campaign name].

Quick summary: [number] videos, [length], budget around [amount], deadline [date].

If the timing doesn’t work, no problem. A quick reply either way helps us plan.

[Your name]

Subject: [Brand] would love to send you [product]

Hi [Creator first name],

We’d like to send you [product] to try. If you enjoy it, we’d ask for [deliverables] by [date], with permission to repost on our organic channels.

There’s no obligation to post if it isn’t a fit. Let me know your shipping address if you’re interested.

[Your name]

Campaign brief: [Campaign name]

About [Brand]: [two sentences on the brand and product]

Goal: [awareness / conversions / app installs]

Who it’s for: [audience, e.g. women 25–44 with sensitive skin]

Key messages: 1. [message] 2. [message] 3. [message]

Do: [e.g. film in natural light, show the texture]

Don’t: [e.g. mention competitors, make medical claims]

Deliverables: [number] videos, [length], [aspect ratio], raw footage [yes/no]

Deadline: first draft by [date], final by [date]

Video: [title] · Length: [seconds]

Hook (0–3s): [opening line or visual]

Problem (3–10s): [what the viewer struggles with]

Product moment (10–20s): [how the product solves it, close-ups]

Result (20–25s): [before/after or reaction]

Call to action: [e.g. “Tap the link to try it”]

B-roll: [list of extra shots]

Mutual Non-Disclosure Agreement

This agreement is between [Brand legal name], [address] and [Creator full name], [address], each a “Party”.

1. Confidential information means any non-public information shared about [products, launch dates, campaign plans].

2. Each Party will use the other’s confidential information only to [evaluate and carry out the collaboration].

3. These obligations last for [number] years from the date below.

Signed: [name], [date]

UGC Content Agreement

Brand: [Brand legal name] · Creator: [Creator full name]

1. Deliverables: [number] videos as described in the brief dated [date].

2. Revisions: up to [number] rounds of revisions, requested within [number] days of delivery.

3. Fee: [amount, currency], paid within [number] days of final delivery.

4. Usage rights: [paid social / organic / website] for [duration], in [territories].

5. Ownership: [creator keeps copyright and licenses use / copyright transfers on payment].

Usage Rights Extension

Original agreement: dated [date] between [Brand] and [Creator].

Videos covered: [titles or file names]

New usage period: [start date] to [end date]

Channels: [paid social / TV / website / out of home]

Additional fee: [amount], paid within [number] days.

Subject: Feedback on [video name]

Hi [Creator first name], thanks for the draft. Overall: [what works].

Changes for round [number]:

1. [0:03] [change, e.g. start with the product in hand]

2. [0:12] [change]

3. [general, e.g. add captions]

Could you send the revised version by [date]?

Columns:

[Creator name] · [Profile link] · [Email] · [Niche] · [Rate]

[Contacted on] · [Status: contacted / replied / booked / delivered]

[Deliverables] · [Deadline] · [Paid on] · [Usage ends]

[Notes]