Rate card template

The short version

A rate card is one page that lists everything you charge: your video prices, bundles, usage rights and add-ons, with your turnaround and payment terms. You attach it when a brand asks what you charge, so they can see the whole menu while you quote for exactly what they asked.

This template has four parts. Copy each one, replace everything in [square brackets], and paste them into one document in order. Work out your numbers first with the guide on pricing your first UGC videos. The rate card only presents them.

The template is free with your creator profile. The first part is open to everyone on this page, so you can start before you join.

When to use each part

Send all four parts together. A brand that only sees your video price will assume it includes paid ads and raw footage, and the conversation gets harder when it doesn’t.

How to lay it out

• Keep it to one page. Brands often read it on a phone between meetings.
• Use a plain document or a simple design tool, and export it as a PDF. A PDF opens the same everywhere.
• Put the prices on the right, lined up, so the brand can scan them in a column.
• Name the file with your name and the date, such as “Alex-M-rate-card-2026-10.pdf”, so an old version is easy to spot.

Per-video prices by length

The top of the card says who you are and what one video costs. Your 30-second price should match the starting rate on your UGCStars profile, so brands see the same number in both places.

How to fill it in

• [your name]: the name you use with brands, the same as on your profile.
• [niches]: two or three, the same ones you lead with on your profile.
• [city, country] and [languages]: where you film and the languages you can deliver a script in.
• [email] and [UGCStars profile link]: so the card still works when it’s forwarded without your email.
• [included hooks]: how many hook variations your price includes. One is common. More is a selling point.
• [15-second price], [30-second price] and [60-second price]: your 30-second price is your starting rate. Shorter videos aren’t much faster to make, so don’t halve the price for half the length.
• [number] and [photo price]: delete the photo line if you don’t sell photos.