Usage rights extension

The short version

A usage rights extension is a short add-on to your original agreement that lets you keep using a creator’s videos for longer, on more channels or in more countries. You need one when a video is still performing as an ad and its license is about to end. Running it past the end date without one means using the creator’s work without permission.

This template has two parts: an email asking the creator for the extension and a price, and the one-page extension itself, which refers back to your original agreement. Start the conversation two to four weeks before the license ends, so there’s time to agree and pay without pausing your ads.

It’s a starting point, not legal advice. Have it checked for your country before you use it. The outline below is free to copy. The full email, the extension and a filled-in example are included with annual access.

When to use it

Check your original agreement first. If it set an extension price (a good habit), the conversation is short: confirm the period and pay the agreed rate.

What’s inside

The outline lists the six terms an extension needs. The full template adds the request email, ads from the creator’s account, the payment terms and the signature block.

Part 1: the request email

Ask before the license ends, name the videos, say exactly what you’d like to extend, and ask for a price. If your agreement already set one, quote it instead. Telling the creator the videos performed well is honest and costs you nothing: it’s good news for them too.

How to fill it in

• [videos]: the file names or titles, so there’s no doubt which videos are covered. Hook variations count as separate files if you run them.
• [current end date]: from your original agreement.
• [new period] and [new start date]: start the day after the current license ends, so there’s no gap.
• [channels] and [countries]: say if they’re the same as before or wider. Wider usage costs more.
• A or B: use A when your agreement set an extension price, B when it didn’t.
• [decision date]: at least a week before the current end date.

Part 2: the extension

The extension is a one-page document that refers to your original agreement by date, lists the videos, sets the new usage and the fee, and says everything else stays the same. Both sides sign it.

How to fill it in

• [original agreement date]: the date of the agreement you’re extending. If there was no written agreement, write a new content agreement instead.
• [list of videos and hook variations]: every file you’ll keep running, by file name.
• [new start date] and [new end date]: the new usage period, starting right after the old one.
• Ads from the creator’s account: whitelisting needs the creator to grant access again, usually for a monthly fee.
• [extension fee]: the agreed price. See renewal fee for how creators usually think about it.
• [payment days]: such as “14”. The extension starts on payment, so pay promptly to avoid a gap.

What it means

Only the usage changes. Everything else in the original agreement, including who owns the videos and how you may edit them, stays as it was. The extended usage begins once the creator is paid.

A filled-in example

Here is the extension filled in for the example skincare job: the two videos and their hooks performed well, and the brand extends paid usage in the US by three months at the price set in the original agreement. The brand, the people and the figures are made up.

The brand extends only the three files it’s still running, not every hook it received. At $60 per video per month, three videos for three months comes to $540, the price set in the original agreement, so there was nothing to negotiate.

Mistakes to avoid

• Asking after the license has ended. Running ads in the gap is using the work without permission. Start two to four weeks before the end date.
• Extending everything. Extend the videos you’re actually running. It’s cheaper and simpler.
• No file names. “The videos” is vague when there are hooks and cut-downs. List every file.
• Forgetting account access. Spark Ads and partnership ads need the creator to grant access again. Agree it in the extension.
• Changing other terms quietly. An extension changes usage and the fee. Anything else needs a separate conversation.

Questions brands ask

Before you sign

• The original agreement’s date is correct.
• Every video and hook you’ll keep running is listed by file name.
• The new period starts right after the current one ends.
• Channels, countries and account access are stated.
• The fee and payment date are agreed, and your team will pay on time.
• A lawyer has checked the wording for your country, if the fee or the scope is large.