UGCStarsThe short version
Fashion brands want creators who can show holiday outfits on real bodies, from matching Christmas pajamas to party looks and cozy layers, with honest notes on fit, fabric and sizing. Holiday outfit planning started early on TikTok this year, clothing sits near the top of holiday wish lists, and fashion categories on TikTok Shop grew in mid-October. Try-on videos answer the questions a product photo cannot.
Clothing is a gift and a personal purchase at the same time this season. Your content can speak to both.
Why brands are casting for it now
Outfit planning started in September
TikTok said #christmaspajamas content spiked 297% month over month from August to September, and that womenswear accounts for a third of all fashion category sales on TikTok Shop so far this year. TikTok's Black Friday and Cyber Monday campaign runs from November 11 to November 30.
Clothing is high on wish lists
The National Retail Federation found that 44% of consumers would like to receive clothing this holiday season, second only to gift cards at 47%. In its October survey write-up, NRF added that 51% of Gen Z hope to receive clothing and accessories.
Fashion sales are moving on social
In TikTok Shop estimates for the week of October 12 to 18, TokConnect reported that Womenswear and Underwear sold $81.2 million, up 11.7% on the week before, Menswear and Underwear grew fastest at 24.9%, and Women's Tops rose 19.9%. These are third-party estimates, so treat them as a direction rather than an exact count.
The pattern is clear enough to act on. Shoppers are thinking about what to wear for the season now, and they are buying clothing through creator content.
What brands ask creators to film
- Matching pajama try-on: the whole family, a couple or friends in the same set.
- Party outfit try-on: three looks for three events, such as an office party, a family dinner and New Year's Eve.
- Cozy layers haul: hoodies, knits and loungewear for cold days at home.
- Fit and fabric check: close-ups of the material, the stretch and how it washes.
- Size comparison: the same item on two creators with different body types.
- Gift angle: who the piece suits and what size to buy for someone else.
Vlogs work well for this category. A short clip of a family morning in matching pajamas shows the product and the feeling at once.
Formats at a glance
| Your goal | Format to ask for | What the viewer learns |
|---|---|---|
| Show fit | Try-on with size notes | How it fits a body like theirs |
| Sell matching sets | Family or group try-on | How the set looks together |
| Reduce returns | Fabric and fit review | What the material feels like |
| Reach gift buyers | Gift guide by person | What size and style to pick |
| Fill product pages | Photography set | How it looks styled |
If you can fund only one format, ask for a try-on with clear size notes. Fit is the most common question in the comments, and answering it up front builds trust.
How to brief creators for holiday fashion
- Tell creators which sizes to order and ask them to say their usual size on camera.
- Ask for at least one look styled for a specific event.
- Share fabric content and care instructions, so creators describe them correctly.
- For matching sets, confirm every size needed is in stock before shipping.
- Agree posting dates ahead of the sale period and usage rights through New Year.
- Ask for raw clips as well as the edit, for paid social.
Casting for range helps. Two or three creators with different body types will answer more shopper questions than one creator filming several looks. You can browse fashion creators or parenting creators on UGCStars for family pajama content.
Plan around the calendar. Matching pajama content does best before families take their holiday photos, while party looks peak in the weeks before office parties and New Year's Eve. Briefing in two waves gives you fresh content for each moment instead of one video stretched across the season.
What creators should show
- Your height and usual size, said in the first few seconds.
- The outfit moving: sitting, walking and turning.
- Close-ups of fabric, seams and fastenings.
- How it looks in real indoor light, not only a ring light.
- One honest note about fit, length or warmth.
Creators, viewers in this category are trying to avoid a return. Clear size notes and real movement do more for them than fast transitions. If you film matching sets with family or friends, get everyone's agreement before you post.
Mistakes to avoid
- Skipping size information.
- Styling that hides how the item fits.
- Pinning clips so the outfit looks tighter or looser than it is.
- Using only one body type for a size-inclusive range.
- Posting holiday outfit content after the events have passed.
For cozy layers and loungewear, show what happens after a wash or a long day of wear. Pilling, shrinking and stretched cuffs are the details that decide whether a shopper trusts the piece, and they rarely show up in brand photos.
Where to start
Brands, pick one hero set and one party piece, and brief a small group of creators with different body types for try-ons. Creators, film a short try-on of a holiday outfit you own with honest size notes and add Product Reviews and Vlogs to your profile. You can find fashion creators on UGCStars.
UGCStars creators for this trend
UGCStars lists 1,206 fashion creators, with a median starting rate of $150 per video (UGC Rate Index method). Brands ask them for product reviews, vlogs, photography, unboxing.
Featured fashion creators
- Top Creator
- Brand-confirmed
- Skincare
- Lifestyle
- Beauty
- 1K–10K TikTok
- 1K–10K Instagram
- Under 1K YouTube
- Top Creator
- Rising Star
- Technology
- Skincare
- Lifestyle
- 50K–250K TikTok
- 50K–250K Instagram
- Top Creator
- Fashion
- Beauty
- Skincare
- 1K–10K Instagram
- Top Creator
- Lifestyle
- Beauty
- Makeup
- 1K–10K TikTok
- 1K–10K Instagram
- 1K–10K YouTube
- Top Creator
- Fashion
- Health
- Business
- Under 1K TikTok
- 1K–10K Instagram
Sources
- TikTok Newsroom, 14 October 2026
- National Retail Federation, 20 October 2026
- National Retail Federation, 28 October 2026
- TokConnect, 20 October 2026
About this report
Written by Murat Bo, founder of UGCStars, for the November 2026 edition of UGC Trends, and published on 1 November 2026. It’s based on the sources above. Figures appear only as their source states them, with a link, and every link was checked when the report was published. Creator counts and rates come from UGCStars on the day you read this. Report a mistake.