UGCStarsHeadline figures
This is the latest edition. The Rate Index page shows the same figures with the rate checker.
- Median starting rate
- $150 per video
- Middle half
- $120 to $200, the 25th to 75th percentile
- Most creators
- $80 to $250, the 10th to 90th percentile
- Creators counted
- 922 listed creators with a starting rate
- Change
- First edition
- Snapshot
- Listed profiles on 1 November 2026, converted to US dollars at the European Central Bank reference rates of 30 October 2026
- Published
- 1 November 2026
By niche
| Niche | Median | Middle half | Profiles |
|---|---|---|---|
| Other | $160 | $150–200 | 260 |
| Lifestyle | $150 | $120–200 | 879 |
| Beauty | $150 | $120–200 | 835 |
| Fashion | $150 | $120–200 | 829 |
| Fitness | $150 | $120–200 | 825 |
| Skincare | $150 | $120–200 | 825 |
| Makeup | $150 | $110–200 | 773 |
| Food | $150 | $125–200 | 767 |
| Travel | $150 | $125–200 | 665 |
| Technology | $150 | $130–200 | 540 |
| Business | $150 | $130–200 | 484 |
| Pets | $150 | $120–200 | 405 |
| Parenting | $150 | $130–200 | 215 |
| Gaming | $150 | $125–200 | 153 |
| Health | Fewer than 20 | – | 8 |
A creator counts once in every niche they list, so the niche rows add up to more than the 922 creators counted. Median starting rate for one video with a standard edit, in US dollars. Middle half is the 25th to 75th percentile. Profiles is the number of starting rates behind each figure; groups with fewer than 20 show no median. November 2026 edition.
By country
| Country | Median | Middle half | Profiles |
|---|---|---|---|
| United Kingdom | $170 | $130–200 | 88 |
| United States | $150 | $150–200 | 537 |
| Canada | $150 | $120–200 | 105 |
| Australia | Fewer than 20 | – | 18 |
| Italy | Fewer than 20 | – | 17 |
| Germany | Fewer than 20 | – | 16 |
| Netherlands | Fewer than 20 | – | 13 |
| France | Fewer than 20 | – | 10 |
| Spain | Fewer than 20 | – | 9 |
| Portugal | Fewer than 20 | – | 8 |
| Hungary | Fewer than 20 | – | 6 |
| Poland | Fewer than 20 | – | 5 |
| India | Fewer than 20 | – | 4 |
| Indonesia | Fewer than 20 | – | 4 |
| Mexico | Fewer than 20 | – | 4 |
| Nigeria | Fewer than 20 | – | 4 |
| Romania | Fewer than 20 | – | 4 |
| South Africa | Fewer than 20 | – | 4 |
| Albania | Fewer than 20 | – | 3 |
| Argentina | Fewer than 20 | – | 3 |
| Colombia | Fewer than 20 | – | 3 |
| Denmark | Fewer than 20 | – | 3 |
| Finland | Fewer than 20 | – | 3 |
| Ireland | Fewer than 20 | – | 3 |
| Lithuania | Fewer than 20 | – | 3 |
| Moldova | Fewer than 20 | – | 3 |
| New Zealand | Fewer than 20 | – | 3 |
| Thailand | Fewer than 20 | – | 3 |
| Austria | Fewer than 20 | – | 2 |
| Belgium | Fewer than 20 | – | 2 |
| Bulgaria | Fewer than 20 | – | 2 |
| Czech Republic | Fewer than 20 | – | 2 |
| Dominican Republic | Fewer than 20 | – | 2 |
| Slovenia | Fewer than 20 | – | 2 |
| Sweden | Fewer than 20 | – | 2 |
| Turkey | Fewer than 20 | – | 2 |
| Ukraine | Fewer than 20 | – | 2 |
| Bangladesh | Fewer than 20 | – | 1 |
| Brazil | Fewer than 20 | – | 1 |
| Cyprus | Fewer than 20 | – | 1 |
| Egypt | Fewer than 20 | – | 1 |
| Estonia | Fewer than 20 | – | 1 |
| Honduras | Fewer than 20 | – | 1 |
| Israel | Fewer than 20 | – | 1 |
| Japan | Fewer than 20 | – | 1 |
| Jordan | Fewer than 20 | – | 1 |
| Malta | Fewer than 20 | – | 1 |
| Mauritius | Fewer than 20 | – | 1 |
| Morocco | Fewer than 20 | – | 1 |
| Myanmar | Fewer than 20 | – | 1 |
| Peru | Fewer than 20 | – | 1 |
| South Korea | Fewer than 20 | – | 1 |
| Sri Lanka | Fewer than 20 | – | 1 |
| Sudan | Fewer than 20 | – | 1 |
| Tanzania | Fewer than 20 | – | 1 |
Median starting rate for one video with a standard edit, in US dollars. Middle half is the 25th to 75th percentile. Profiles is the number of starting rates behind each figure; groups with fewer than 20 show no median. November 2026 edition.
By platform
| Platform | Median | Middle half | Profiles |
|---|---|---|---|
| TikTok | $150 | $120–200 | 651 |
| $150 | $125–200 | 858 | |
| YouTube | Fewer than 20 | – | 13 |
| X | $150 | $145–200 | 621 |
Median starting rate for one video with a standard edit, in US dollars. Middle half is the 25th to 75th percentile. Profiles is the number of starting rates behind each figure; groups with fewer than 20 show no median. November 2026 edition.
By follower count
| Followers | Median | Middle half | Profiles |
|---|---|---|---|
| Under 10K | $150 | $100–200 | 649 |
| 10K–50K | $195 | $150–250 | 182 |
| 50K–250K | $170 | $150–250 | 48 |
| 250K+ | $275 | $150–415 | 20 |
Median starting rate for one video with a standard edit, in US dollars. Middle half is the 25th to 75th percentile. Profiles is the number of starting rates behind each figure; groups with fewer than 20 show no median. November 2026 edition.
By content type
| Content type | Median | Middle half | Profiles |
|---|---|---|---|
| Tutorials | $165 | $115–200 | 46 |
| Vlogs | $160 | $130–200 | 420 |
| Product Reviews | $150 | $120–200 | 784 |
| Photography | $150 | $120–200 | 729 |
| Unboxing | $150 | $110–200 | 621 |
| Other | $150 | $100–200 | 182 |
| Voiceovers | $150 | $140–200 | 60 |
| Product Demos | $150 | $125–200 | 56 |
| Testimonials | $150 | $145–200 | 47 |
Median starting rate for one video with a standard edit, in US dollars. Middle half is the 25th to 75th percentile. Profiles is the number of starting rates behind each figure; groups with fewer than 20 show no median. November 2026 edition.
Median by edition
The median for all creators in every edition up to this one.
| Edition | Median | Change |
|---|---|---|
| November 2026 | $150 | First edition |
Median starting rate per video across all creators, in US dollars.
Citing this edition
Put this line under any figure you use from this edition. The address stays the same when newer editions come out.
Source: UGCStars Rate Index, November 2026 edition. https://ugcstars.com/rates/2026-11
Download this edition: CSV · JSON. Published under CC BY 4.0.
Corrections
There are no corrections to this edition. A correction would be noted here and in the methodology.