Contacting and working with creators

With annual access, open the creator’s profile. The Contact panel shows their business email and social links. Copy the email, or press Email to open a new message in your own mail app. To contact several creators for one campaign, add them to a shortlist and copy every email in it at once.

Write to each creator individually. A good first message says:

• who you are and which brand you represent
• why you picked this creator, ideally naming a sample you liked
• the product, the deliverables and the deadline
• whether it’s paid, gifted or both, and your budget or a request for their rate
• where the content will run and for how long

Members can start from the First outreach email in the brand templates.

Creators choose what brands see. If a creator hasn’t allowed their email or a particular social link to be shown, it doesn’t appear, even with annual access.

If a profile won’t open at all, the creator may have hidden or deleted it, or it may be waiting for review. Hidden profiles can’t be opened or found in search until the creator lists them again.

An email address can also stop working if a creator changes it. If an email bounces, send us the profile link through the contact form and we’ll check it.

Creators decide which opportunities to take, and we can’t make anyone reply. These improve your chances:

• Send from an address on your company domain, so the creator can see who you are.
• Make the subject line specific, such as the product and the deliverable.
• Include the budget, or ask for their rate for a clearly described package.
• Send one polite follow-up after a few days. Members can use the Follow-up email template.
• Use the Highly Responsive filter for creators who reply to casting calls within 24 hours on average.

If you need several creators quickly, also post a free brief. Creators who are interested contact you, so every reply comes from someone who wants the job.

You and the creator, directly. The starting rate on a profile covers one video with a standard edit. The final price depends on what you ask for, and these are usually priced separately:

• usage rights, especially for paid ads, and how long they last
• raw footage
• extra hook variations or edits
• rush delivery
• exclusivity

Agree the deliverables, revisions, deadline, payment terms and usage rights in writing before the creator starts. Members get creator agreement and NDA templates in the template library. They’re starting points, not legal advice, so have them checked for your country. To check whether a quote is in line, compare it with the UGC Rate Index.

No. You pay creators directly, by whatever method you agree with them, and UGCStars takes no commission from you or from the creator.

Because we aren’t part of the payment, we can’t hold funds, guarantee delivery, refund creator fees or settle a dispute between you and a creator. If you need protection, agree milestones in writing, for example part payment when the script is approved and the rest on delivery. Each side is responsible for its own taxes, and for disclosing paid or gifted partnerships under the advertising rules where the content runs.

Only to contact creators individually about a genuine paid or gifted collaboration, casting opportunity or content license that you or your client are offering. When you contact a creator, say truthfully who you are, describe the work, pay and usage rights honestly, and stop contacting anyone who asks you to.

You can’t:

• add creators to a mailing list, newsletter or automated sales sequence
• send bulk messages that aren’t relevant to each creator
• ask creators to pay a fee, deposit or purchase to take part
• recruit for multi-level marketing, follower-buying or similar schemes
• use creator details to build or enrich another database, lead list or data product

Once you have a creator’s details, you’re responsible for them under privacy law. Creators can report misuse, and we suspend accounts that break these rules. Section 13 of the Terms of Service has the full wording.

Use the contact form. Include the creator’s profile link and describe what happened, with dates and copies of messages if you have them. Examples include a profile that uses someone else’s work, followers that look bought, details that are clearly wrong, or a creator who took payment and didn’t deliver.

We review every report. While we look into a complaint we may hide the profile from brands, and if it breaks our rules we suspend or remove it. We can’t recover payments or rule on the quality of the work, because the agreement is between you and the creator, but reports help keep the database accurate for everyone.